MEGAN C. WILLIAMSON
CHICO'S FAS
Allendale
18
years of professional experience
Dynamic digital commerce executive with over 20 years of experience in driving eCommerce strategy, supported by a strong foundation in digital merchandising and site experience optimization. Expertise in scaling direct-to-consumer (DTC) businesses within omnichannel retail environments, with a proven track record of success. Recognized as a pioneer in executing digital transformation initiatives, leveraging data-driven insights and fostering customer-centric teams. Known for collaborative leadership and adaptability to changing business landscapes, ensuring alignment with organizational goals.
Work History
Vice President, Digital Merchandising
2 Years 7 Months- Drove strategic digital growth across Chico's, Soma, and White House Black Market brands, delivering detailed e-commerce and mobile app roadmaps to secure executive leadership's annual investment approval.
- Scaled digital revenue from $600M to $860M over five years, doubling digital contribution to 40% of omnichannel sales.
- Managed P&L with a focus on optimizing revenue, traffic, AOV, and conversion, leveraging data insights to achieve and surpass KPI benchmarks.
- Orchestrated digital go-to-market strategy briefs to enhance brand positioning and achieve financial objectives through cross-functional collaboration.
- Designed and integrated tailored personalization site experiences and behavioral targeting to optimize customer engagement with AI integration solutions.
- Mentored and developed team of 18 digital merchandisers and site experience managers within performance marketing division.
- Established strategic product launch automation workflows to optimize team capacity for customer-centric demand generation initiatives.
Senior Director, Digital Commerce & Site Experience
4 Years- Spearheaded digital business transformation during COVID-19 disruption, establishing it as the company's primary growth channel.
- Managed digital growth initiatives during Sycamore Partners acquisition and Knitwell Group integration, working closely with executive leadership to maintain and amplify digital investments throughout the transition.
- Oversaw comprehensive replatforming of brand websites, focusing on performance scalability, search functionality, and user experience enhancements.
- Directed development and implementation of three native mobile apps to enhance user engagement and increase average order value.
- Developed and executed initiatives that improved product discovery and incentivized customer engagement, resulting in a 4% growth in BOPIS revenue during high-demand holiday seasons.
Director, E-commerce Merchandising – LOFT.com & Lou & Grey
3 Years- Drove double-digit revenue growth across two online businesses generating $625M in annual sales, owning digital merchandising, promotional, and technology strategy.
- Led go-to-market workflow transformation, creating customer-centric alignment across cross-functional teams.
- Launched the Stylicits outfitting platform, delivering AOV +31% and UPT +29% and generating +$12M in incremental annual revenue.
- Optimized personalization and paid media strategy, increasing conversion +26% among new visitors.
- Built and mentored a team of 5 covering merchandising platform management, taxonomy, SEO, product launches, photography, copy, and KPI analysis.
Director, Ecommerce Merchandising – Factory Division & Men's Retail
1 Year- Oversaw two websites generating $352M in annual net sales, directing digital merchandising strategy, marketing calendars, and optimization initiatives.
- Spearheaded implementation of styled elements utilizing Olapic capabilities to drive average order value and conversion rates.
- Led strategic overhaul of homepage layout and refined navigation pathways to enhance overall user satisfaction on desktop site.
Director, Ecommerce Merchandising – Men's
1 Year- Managed a $185M Direct Men's business, delivering +2% growth and +6% email channel performance.
- Led Black Friday and Cyber Monday promotional strategy, delivering record demand performance.
Senior Merchant & Head Merchant, Direct / Omni-Channel Merchandising
7 Years- Progressed through escalating merchandising positions, overseeing $116M to $185M in annual sales across Women's Apparel categories.
- Developed and implemented strategic merchandising plans to enhance product visibility and drive sales.
- Analyzed market trends and consumer behavior to inform product assortment and pricing strategies.
- Optimized inventory levels through demand forecasting, improving stock availability and reducing excess inventory costs.
Sales and Merchandising Lead
2 Years- Directed merchandising sales and marketing initiatives for fashion label launch in 50 retail stores and 2 international showrooms, ensuring alignment with brand objectives.
- Self-motivated, with a strong sense of personal responsibility.
Education
Bachelor of Arts - Psychology, Leadership and History
Skills
Results-driven
Decision-making
Critical thinking
Relationship building
Process improvement
Team Leadership
AI Merchandising Platforms
Web Analytics: Google
Content Square
Product Information Management Workflow
Commerce Platforms: Salesforce
Fabric
Order Management Software
GEO/SEO
Timeline
Vice President, Digital Merchandising
CHICO'S FAS
01.2024 - 2026Read More
Senior Director, Digital Commerce & Site Experience
CHICO'S FAS
01.2020 - 01.2024Read More
Director, E-commerce Merchandising – LOFT.com & Lou & Grey
ANN INC.
01.2017 - 01.2020Read More
Director, Ecommerce Merchandising – Factory Division & Men's Retail
J.CREW GROUP, INC.
01.2016 - 01.2017Read More
Director, Ecommerce Merchandising – Men's
J.CREW GROUP, INC.
01.2015 - 01.2016Read More
Senior Merchant & Head Merchant, Direct / Omni-Channel Merchandising
J.CREW GROUP, INC.
01.2008 - 01.2015Read More
Sales and Merchandising Lead
S-SUNG
01.2006 - 01.2008Read More
University of Delaware
Bachelor of Arts from Psychology, Leadership and History
Read More
CORE COMPETENCIES
- Digital Commerce Strategy & P&L Ownership
- Direct-to-Consumer (DTC) Commerce Strategy
- Long-Range Planning & Executive Reporting
- M&A & Business Transformation
- E-Commerce Merchandising
- Digital Content Strategy & Performance Marketing
- Personalization & Segmentation
- Omnichannel Growth & Fulfillment (BOPIS, Curbside, Last-Mile)
- Go-To-Market Transformation
- Conversion Rate & Revenue Optimization
- Customer Experience (CX)
- Site Replatforming, PIM & CMS
- Mobile & App Commerce
- Taxonomy & Product Discovery
- KPI & Performance Analysis
- Cross-Functional & Organizational Leadership
- Team Building & Development