Megan Donny
Collegeville,PA
Summary
Communications professional with 5+ years of experience in public relations, digital media, marketing and advertising. Possesses a M.A. in Public Relations and Corporate Communications, a B.A. in Journalism and Public Relations and a B.S. in Fashion Merchandising with a minor in Marketing. Looking to leverage my knowledge and experience into a role as insert role.
Overview
3
3
years of professional experience
Work History
Marketing Associate
Hachette Book Group, John Murray Publishing
08.2022 - Current
- Developed and implemented strategic digital marketing and public relations campaigns for six business units.
- For largest project of 2023, team achieved projected sales targets within first five months of fiscal period.
- Role was expanded and given two additional business units six months into joining company.
- Project managed interior and exterior communications teams to deliver client engagements on time and on budget.
- Created relationships with stakeholders across North America, Europe and Australia for seamless collaboration to meet yearly goals.
- Initiated new partnerships with exterior organizations, media outlets and influencers that led to media coverage and book sales.
- Conducted market research and industry trend analysis.
Freelance Blog Writer
Hilco Global’s ReStore For Retail
09.2023 - Current
- Created monthly blogs for ReStore for Retail’s blogging program that helped drive 200 percent increase in organic website traffic and keyword trending.
- Conducted interviews of executive professionals to create proper tone of voice across all social materials and platforms.
- Streamlined blog development process, enhancing collaboration between team members during content creation step.
Publicity & Marketing Intern
Hachette Book Group, Mobius and Nichloas Brealey
07.2021 - 03.2022
- Managed and created content for Twitter, TikTok, Facebook and Instagram accounts, leading to 10% growth across social media engagement.
- Pitched to mainstream media, blogger and influencer contacts weekly to achieve product coverage.
- Wrote pitch letters and press releases sent to New York Times, Washington Post and Forbes.
- Supported 7 business units across North America and Europe to assist in achieving sales goals.
Public Relations Campaign Assistant
Life Without Drugs IUP
01.2021 - 05.2021
- Generated 6 press releases for events and announcements delivered to students via university communications channels.
- Managed Instagram and Twitter accounts including content development, account and administrative management.
- Managed team members during planning and execution of events and promotional activities.
Education
Master's in Public Relations and Corporate Communications -
Georgetown University
Washington, D.C.05.2023
Bachelor of Arts in Journalism and Public Relations -
Indiana University of Pennsylvania
Indiana, Pennsylvania05.2021
Skills
- Adobe Creative Suite
- Microsoft Office Suite
- Adobe CRM
- Imagino CRM
- Meta Advertising
- Amazon Advertising
- Professional Writing
- Graphic Design
- Digital Advertising
- Media Relations
- Marketing Communications
- Social media proficiency
Timeline
Freelance Blog Writer
Hilco Global’s ReStore For Retail
09.2023 - Current
Marketing Associate
Hachette Book Group, John Murray Publishing
08.2022 - Current
Publicity & Marketing Intern
Hachette Book Group, Mobius and Nichloas Brealey
07.2021 - 03.2022
Public Relations Campaign Assistant
Life Without Drugs IUP
01.2021 - 05.2021
Master's in Public Relations and Corporate Communications -
Georgetown University
Bachelor of Arts in Journalism and Public Relations -
Indiana University of Pennsylvania
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