MEGAN DONOVAN
Forest Hills,NY
Overview
8
8
years of professional experience
Work History
Associate Product Marketing Manager
SmartBear
02.2022 - Current
- Launched new product features successfully by collaborating with cross-functional teams on go-to-market strategies.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Performed market research and competitive analysis to understand and effectively communicate product value proposition.
- Developed creative sales tools by communicating product value proposition to enable team and creating compelling sales collateral
- Optimized pricing strategies based on detailed cost analyses
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Improved homepage website conversion by 49%
- Contributed to campaigns that drove $441k in pipeline
- Published blog content resulting in over 1,650+ organic views
- Ran companies most successful webinar generating over 2.5k attendees and over 1k QLs
- 40+ hours a week
Product Marketing Specialist
SmartBear
02.2022 - 08.2023
- Collaborated with cross-functional teams to ensure clear communication of value proposition and launch plans
- Conducted market research to identify customer needs, preferences, and trends for effective product positioning.
- Helped boost sales performance through the creation of engaging promotional materials and sales presentations.
- Created compelling case studies showcasing the value proposition of our products for prospective clients.
Youtube Content Creator
Youtube
09.2020 - 05.2022
- Boosted subscriber count through effective promotion of channel on various social media platforms and collaborations with other creators.
- Demonstrated creativity and innovation by experimenting with new video formats, styles, or topics that attracted new viewers and increased overall channel engagement.
- Established efficient workflows for video production process including scripting, filming, editing, thumbnail design, uploading, optimizing metadata.
Freelance Blog Writer
The HOTH
12.2020 - 02.2022
- Optimized blog posts for SEO, resulting in higher search engine rankings and increased organic traffic.
- Proofread, edited, and revised content as needed to maintain accuracy and high quality standards.
- Researched topics to write and edit blogs on a variety of subjects
- 40+ hours per week
Foreign Language Teacher
A.C.L.E.
06.2019 - 08.2019
- Teaching children ages 5-9 English as a second language, devising lesson plans, exercising patience and listening skills
- Tailored classes to students' learning styles by designing engaging and informative activities specific to needs.
- Collaborated with fellow teachers to streamline lesson plans, share creative activities and accelerate student learning.
- 35+ hours a week
Production/Run Crew
Hofstra University Drama Department
03.2017 - 05.2019
- Building set pieces, painting sets, operating electrical tools, setting up stage lighting, changing light gels, striking sets, cleaning the stage, moving set pieces for scene changes, and collaborating with crews for six Hofstra University shows
- 40+ hours per semester
Education
Bachelor of Arts - Drama and English Majors, Concentration in Creative Writing & Literature
Hofstra University
Hempstead, NY05.2020
Certificate - Late Night Comedy Writing With Holly Wortell
UCLA Professional Programs, Writing Workshop
Remote08-2021
Skills
- Prioritization and Planning
- Effective Communication
- Analytical Problem-Solving Skills
- Data-Driven Decision Making
- Go-To-Market Execution Strategy
- Market Analysis Research
- Strategic Pricing Development
- Sales Support Strategy
Accomplishments
WICMA Rising Star Finalist – Women in Content Marketing Awards (2024)
Champion of Curiosity Award – SmartBear (April 2023)
Phi Beta Kappa Honors Society (2020 - Present)
Phi Eta Sigma Honors Society (2017 - Present)
President’s Scholarship Award (2016 - 2020)
Timeline
Associate Product Marketing Manager
SmartBear
02.2022 - Current
Product Marketing Specialist
SmartBear
02.2022 - 08.2023
Freelance Blog Writer
The HOTH
12.2020 - 02.2022
Youtube Content Creator
Youtube
09.2020 - 05.2022
Foreign Language Teacher
A.C.L.E.
06.2019 - 08.2019
Production/Run Crew
Hofstra University Drama Department
03.2017 - 05.2019
Bachelor of Arts - Drama and English Majors, Concentration in Creative Writing & Literature
Hofstra University
Certificate - Late Night Comedy Writing With Holly Wortell
UCLA Professional Programs, Writing Workshop
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