To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Senior Product Strategist
ZipRecruiter
01.2021 - Current
As a Product Strategist for the Enterprise Sales Teams, I serve as a product, talent strategy and industry expert in our U.S & Canada markets
I serve as an integral part of the pre-sales and process for key accounts, meeting with customers on calls and in-person, as needed to perform Discovery
Develop rapport as a product and industry expert, both internally and externally
Lead technical and complex discovery to ensure we have a holistic and accurate understanding of a customer's needs/challenges and requirements
Lead the design of deal strategy, pricing, and proposal including ATS integrations
Analyze industry and performance data to develop data-driven client narratives
Share insights and recommendations internally with marketing, product, operations, finance, sales, and leadership
Collaborate with Product Management and lead beta product tests with clients to build and release new GTM products.
Created content strategies for digital advertising.
Crafted and implemented strategies to increase search visibility and website traffic.
Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Collected and analyzed performance metrics such as clicks, conversion rates, CPA and down funnel data.
Implemented pay-per-click campaigns to increase website traffic and conversions.
A-B tested ad campaigns to optimize performance and drive improved ROI.
ENTERPRISE KEY ACCOUNT EXECUTIVE
ZipRecruiter
01.2019 - 01.2021
I served as a driver of net new business for ZipRecruiter’s enterprise division, using my strategic selling skills to hunt and educate prospective customers on the benefits and value of ZipRecruiter
In addition to driving revenue by prospecting and building pipeline while building strong personal relationships with potential clients, I assisted in leading the technical and complex discovery to ensure we have a holistic and accurate understanding of a customer's needs/challenges and requirements, collaborated on the design of deal strategy, pricing, and proposal and analyzed industry and performance data to develop data-driven client narratives.
Built and maintained strong client relationships to drive business growth.
Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
Created sales forecasts to target daily, monthly and yearly objectives.
Developed and delivered presentations to key customers to position products and services.
Supported sales and reporting for large and medium-sized accounts.
Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
DIRECTOR OF STRATEGIC SALES
Blackstone Technology Group
01.2019 - 07.2019
I served as the Director of the newly formed Strategic Growth Team
My charter was to acquire net new, national, enterprise level clients that spend at least $20M annually on IT contract labor and managed resource services
Target clients were all Fortune 100 enterprises within the Digital/High Tech, Financial Services, and Hospitality sectors and are companies that Blackstone has never done business with historically.
Worked closely with organizational leadership and board of directors to guide operational strategy.
Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
Formed strategic partnerships and connected with potential clients to drive business development.
Spearheaded innovative approaches to resource allocation and strategic planning.
Leveraged professional networks and industry knowledge to strengthen client relationships.
Director of Sales
Blackstone Technology Group
01.2017 - 01.2018
Oversaw Staffing Account Managers, Recruiting & Sales Operations and Customer Delivery across the Denver & Colorado Springs locations
Worked directly with strategic customer accounts to implement talent acquisition solutions and strategies for commercial clients, in addition to, federal civilian, DoD and Intel clients
Managed and directed both Account Managers and Recruiters to develop and implement recruiting strategies to support customer requirements
Ran daily recruiting meetings to ensure that clients’ staffing needs are being met and reducing the time to fill for clients’ requirements
Worked closely with Executive leadership to develop and implement employee goals, company strategies, improve processes and decrease employee attrition.
Managed team of sales representatives, providing guidance, coaching and support.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Forecasted sales and established processes to achieve sales objectives and related metrics.
Established pricing strategies to maintain competitive pricing and maximize profits.
Connected with prospects through trade shows, cold calling and local-area networking.
Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
Developed sales strategy based on research of consumer buying trends and market conditions.
Directed sales support staff in administrative tasks to help sales reps close deals.
Managed and motivated sales team to increase revenue [Number]% in [Timeframe].
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
National Account Manager
Monster.com | Military.com
01.2015 - 01.2017
Collaborated with C-suite executives and Human Resource leaders to promote job advertising, software and RPO solution offerings
Partnered with implementation managers, sales support, marketing, and adoption specialists to drive product implementation and renewals
Provided customer onboarding; addressed at-risk and growth factors within customer accounts
Collaborated with clients to capture lost revenue and develop less time to fill.
Senior National Accounts Manager
Blackstone Technology Group
01.2013 - 01.2015
Developed, managed, and provided national new and existing business accounts with IT human capital talent solutions
Interacted with C-suite executives in a consultant capacity
Oversaw recruiting team workflow and ensured successful delivery of the contract, contract-to-hire, and direct hire staffing solutions
Wrote and responded to RFPs and RFIs.
Senior IT Account Executive
Clovis Group
08.2009 - 07.2013
Promoted the sales of IT human capital solutions for federal contracts
Created strategic teaming partnerships including go-to-market, price-to-win, and capture management strategies on cost-plus, T&M, and fixed price contracts
Delivered full cycle recruiting for the pre-award and post-award contract, contract-to-hire, and full-time technical positions
Interviewed candidates for job orders
Negotiated hourly contractor rates and salaries with candidates.
Qualified leads, built relationships and executed sales strategies to drive new business.
Collaborated with internal teams to develop account strategy.
Managed sales cycle to maintain solid customer base.
Attended networking events to build relationships and identify sales opportunities.
Met and exceeded service level goals to achieve standards and expectations.
Gained understanding of goals, objectives and processes to meet client business needs.
Prepared forecasts to gain understanding of measures needed to grow business.
Advertising, Marketing Account Executive
JES Publishing
01.2006 - 01.2009
Developed multimedia advertising packages for Boca Raton, Florida Table, Mizner's Dream, and Worth Avenue magazines to include print, online, special events, and direct mail campaigns
Implemented targeted marketing campaigns
Planned and hosted special events for the client, marketing, and promotional needs
Created promotional copy and supporting marketing collateral to include design, direction, proofing, and pre-production for print and electronic collateral.
Worked with production and design team members to bring customer ads to life.
Offered engaging presentations highlighting benefits of advertising services.
Set up, completed and processed contracts and related paperwork.
Met with customers to discuss proofs and identify needed changes.
Increased revenue by developing and implementing creative promotional strategies.
Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
Built strong client relationships and provided high value-adding services, resulting in increased company market share.
Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
Listened attentively to client feedback to create stronger relations and shape business.
Developed strong relationships with advertisers and negotiated pricing following established procedures.
Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
Education
Bachelor of Arts - Speech Communication & Spanish
Colorado State University
Fort Collins, CO
Skills
Data Analytics
Sales Strategy
Digital Advertising
Sales Pipeline Forecasting
Strategic Planning
Critical Thinking
Process Improvement
People Management
Performance Metrics
Relationship Building
KPIs Identification
Campaign Launch and Lifecycle Management
Certification
Language Proficiency, Intensa Foreign Language Institute, San Jose, Costa Rica
Strategic Selling, Miller Heiman
Bronze Certification, Sandler Sales Training
Corporate Visions Sales Training
Clearance
Top Secret, Department of Defense, 2014-01-01, 2020-12-31
Language Fluency
Spanish
English
Community Leadership Experience
Board Member, Colorado Women’s Chamber of Commerce, 2018-01-01, present
Member and Volunteer, Colorado Technology Association, 2017-01-01, 2019-12-31
Professional Overview
Senior Product Strategist | ZipRecruiter | 2021-present
As a Product Strategist for the Enterprise Sales Teams, I serve as a product, talent strategy and industry expert in our U.S. and Canada markets. I serve as an integral part of the pre-sales and process for key accounts, meeting with customers on calls and in-person, as needed to perform Discovery. Develop rapport as a product and industry expert, both internally and externally. Lead technical and complex discovery to ensure we have a holistic and accurate understanding of a customer's needs/challenges and requirements. Lead the design of deal strategy, pricing, and proposal including ATS integrations. Analyze industry and performance data to develop data-driven client narratives. Share insights and recommendations internally with marketing, product, operations, finance, sales, and leadership. Collaborate with Product Management and lead beta product tests with clients to build and release new GTM products.
Accomplishments:
Architected enterprise solutions resulting in $32M+ in net new business.
Provide pre-sales discovery, proposal creation, solution presentation and post-sale customer success yielding an 85% retention rate of new customers and contract renewals.
Create new hire sales training and provide sales enablement to enterprise sales teams resulting in a 38% increase of closed/won opportunities.
Serve as the customer-facing expert for the beta program of a $100M new GTM product.
Languages
Spanish
Professional Working
Timeline
Senior Product Strategist
ZipRecruiter
01.2021 - Current
ENTERPRISE KEY ACCOUNT EXECUTIVE
ZipRecruiter
01.2019 - 01.2021
DIRECTOR OF STRATEGIC SALES
Blackstone Technology Group
01.2019 - 07.2019
Director of Sales
Blackstone Technology Group
01.2017 - 01.2018
National Account Manager
Monster.com | Military.com
01.2015 - 01.2017
Senior National Accounts Manager
Blackstone Technology Group
01.2013 - 01.2015
Senior IT Account Executive
Clovis Group
08.2009 - 07.2013
Advertising, Marketing Account Executive
JES Publishing
01.2006 - 01.2009
Bachelor of Arts - Speech Communication & Spanish
Colorado State University
Language Proficiency, Intensa Foreign Language Institute, San Jose, Costa Rica