Dynamic Digital Marketing Manager with a proven track record at Seiler Instruments, driving lead generation and ROI increase. Expert in campaign development and project management, I excel in fostering collaboration and innovation. My leadership in digital strategies has significantly enhanced brand visibility and engagement, ensuring alignment with corporate objectives.
• Drove 4× ROI in drone sales and doubled GIS product revenue through data-driven, full-funnel marketing campaigns.
• Led high-impact paid search, email marketing, and multi-channel advertising to accelerate customer acquisition.
• Managed creative, digital, and lead generation teams, delivering strategic marketing initiatives aligned with sales objectives.
• Built and operated a successful wedding and family photography business with a strong client base.
• Managed all aspects of business operations, including marketing, client relationships, and post-production editing.
• Mentored aspiring photographers in technical and business skills.
• Advised on brand marketing standards, email systems, and social media strategy during corporate acquisition.
• Supported the marketing division in aligning processes and tools across brands.
• Facilitated training and knowledge transfer to ensure smooth transition.
• Strategic Digital Marketing: Proven ability to develop and execute full-funnel marketing strategies that drive measurable growth, including achieving 4× ROI in drone sales and doubling GIS product revenue.
• Campaign Development & Management: Skilled in creating innovative, data-driven campaigns across digital, print, and in-person channels to maximize visibility, engagement, and conversion.
• Leadership & Team Building: Experienced in managing creative, digital, and lead generation teams, mentoring talent, and fostering a collaborative culture aligned with organizational goals.
• Project Management: Adept at overseeing complex projects from concept to execution, including budgets, timelines, and performance reporting to senior leadership.
• Brand Strategy: Expertise in elevating brand positioning through compelling storytelling, content creation, and integrated marketing programs tailored to diverse audiences.
• Cross-Functional Collaboration: Strong track record of aligning marketing initiatives with sales objectives, cultivating partnerships with internal stakeholders, external agencies, and global teams.
• Education & Training: Background as an adjunct professor and researcher, with a Ph.D. in Special Education and experience designing curriculum and delivering engaging instruction.
• Entrepreneurial Mindset: Founder of a successful photography business, demonstrating creativity, client relationship management, and business development skills.
• Public Speaking & Thought Leadership: Presented at national conferences and contributed to notable publications, sharing insights on marketing, education, and innovation.