Dynamic Digital Marketing Manager with a proven track record at Seiler Instruments, driving lead generation and ROI increase. Expert in campaign development and project management, I excel in fostering collaboration and innovation. My leadership in digital strategies has significantly enhanced brand visibility and engagement, ensuring alignment with corporate objectives.
• Spearheaded full-funnel marketing strategies that generated a 4× ROI in drone sales and doubled GIS product revenue at a multi-million-dollar company.
• Orchestrated multi-channel campaigns (paid search, email, social) to boost lead generation and customer acquisition.
• Directed cross-functional teams in creative development, digital strategy, and analytics to align marketing with sales goals.
• Photographer and videographer for channel campaigns.
• Completed targeted marketing courses and trainings from global companies and third-party marketing experts.
• Utilized behavioral analysis background to lead internal teams and understand external customer trends and behaviors.
• Photographed and filmed individuals, corporate clients, and products for diverse commercial and personal projects.
• Directed post-production and quality control workflows to ensure brand consistency and deliver polished, high-impact visual content.
• Delivered professionally edited, high resolution photo and video content.
• Trained in multifaceted project management.
• Conducted literature reviews to support research projects.
• Published research in renowned journals and presented research at prominent national conferences.
• Assisted in data collection and data analysis for federal studies.
• Specialized in learning and behavior disorders; developed curriculum, led classroom management, and implemented individualized learning strategies.
• Instructor for the school’s photography and videography courses.
• Built and strengthened positive relationships with students, parents, & faculty.
• Organized school events to promote community involvement and engagement.
• Led the special education department as department chair.
• Strategic Digital Marketing: Proven ability to develop and execute full-funnel marketing strategies that drive measurable growth, including achieving 4× ROI in drone sales and doubling GIS product revenue.
• Campaign Development & Management: Skilled in creating innovative, data-driven campaigns across digital, print, and in-person channels to maximize visibility, engagement, and conversion.
• Leadership & Team Building: Experienced in managing creative, digital, and lead generation teams, mentoring talent, and fostering a collaborative culture aligned with organizational goals.
• Project Management: Adept at overseeing complex projects from concept to execution, including budgets, timelines, and performance reporting to senior leadership.
• Brand Strategy: Expertise in elevating brand positioning through compelling storytelling, content creation, and integrated marketing programs tailored to diverse audiences.
• Cross-Functional Collaboration: Strong track record of aligning marketing initiatives with sales objectives, cultivating partnerships with internal stakeholders, external agencies, and global teams.
• Education & Training: Background as an adjunct professor and researcher, with a Ph.D. in Special Education and experience designing curriculum and delivering engaging instruction.
• Entrepreneurial Mindset: Founder of a successful photography business, demonstrating creativity, client relationship management, and business development skills.
• Public Speaking & Thought Leadership: Presented at national conferences and contributed to notable publications, sharing insights on marketing, education, and innovation.