Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Megan Falcone

Indian Trail,NC

Summary

Results-oriented writing professional with experience preparing accurate proposal content while leveraging brand voice. Successful history of working in the insurance, health and fitness industry. Expert at delivering the highest quality work within tight deadlines. Talented individual collaborates with cross-functional teams for accuracy and clarity of proposal content. Passionate about health and wellness.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Project Manager

Aetna, A CVS Health Company
06.2017 - 08.2023
  • Managed strategic proposal content for Aetna's full value-based contracting continuum. This content serves as a central repository and resource for partners inside and outside of commercial markets.
  • Developed and managed standard and market specific content for value-based contracting entities, such as overviews and proposal responses.
  • Worked directly with subject matter experts to develop responses specific to RFP opportunities. Added new content to Loopio (RFP content database) where corporate sales support may access as needed.
  • Managed all records in Loopio by reviewing with the appropriate SMEs semi-annually to keep content updated.
  • Contributed to large multi-market RFIs received by sales support segments. Prepare detailed information and coordinate appropriate responses.
  • Worked closely with the joint venture and value-based contracting marketing teams and network/relationship managers to develop executive summaries and overviews.
  • Collaborated with colleagues to create interdepartmental workflows to ensure process efficiency and accuracy.
  • Maintained system knowledge of RocketDocs, Loopio, Highspot, Quickbase, Tableau Data Science Tool, underwriting website, and internal healthcare information reporting website.
  • Facilitated team meetings on a rotating schedule.


Information Consultant

Aetna
05.2015 - 06.2017
  • Contributed to business growth by strategically and creatively responding to RFPs, RFIs, surveys and questionnaires within a deadline driven environment.
  • Collaborated with National Accounts field sales force to develop strategic proposals that differentiate Aetna in the marketplace.
  • Worked with subject matter experts throughout Aetna to develop responses in support of products, programs and services.
  • Supported an accountable care organization presentation for the 2015 National Sales Conference and received National Accounts Keys to Success for Demonstrating Teamwork and Execution Excellence for that collaboration.
  • Responsible for reviewing RFPs, RFIs, surveys and questionnaire, creating a project plan and assigning work to individuals.
  • Collaborated with colleagues to create interdepartmental workflows to ensure process efficiency and accuracy.
  • Successfully met all assignment deadlines while maintaining the highest deliverable standards.
  • Maintain system knowledge of RocketDocs and Tableau.

Project Manager

Finalsite
06.2014 - 02.2015
  • Worked directly with Finalsite clients to deploy exceptional websites that incorporated the client’s marketing goals.
  • Trained clients on the Finalsite CMS so they could maximize the functionality as well as provide an exceptional user experience to their website visitors.
  • Presented virtual webinars on Finalsite CMS modules.
  • Collaborated with clients on implementing industry best practices.
  • Responsible for communication and knowledge sharing of project, contract and timeline details to all team members throughout project lifecycles.
  • Managed schedules, budgets, assets, and overall project organization to ensure requirements and project deliverable dates were clearly communicated, understood, and executed upon.
  • Consistently managed client expectations and ensured strategic solutions were linked to objectives and future needs.

Marketing Strategist

Horizon Marketing Group
10.2010 - 04.2014
  • Created proposals for websites, social media, email marketing, search engine optimization, etc.
  • Managed each proposal from start to finish: created document based on client RFP, coordinated calls, gathered information from team members, proofread and finalized.
  • Created and edited copy for numerous marketing pieces.
  • Researched and created posts for Horizon Marketing Group's social media platforms (Facebook, LinkedIn and Twitter).
  • Managed pay-per-click accounts (search engine marketing). Reviewed PPC account data and created a strategy to improve ROI.
  • Ran reports leveraging Google AdWords, Google Analytics and multiple spreadsheets.
  • Work as co-strategist on a large brand ambassador account to assist in reporting, broadcast creation, mission creation and communications.
  • Aided in running monthly Sales Meeting.

Education

Bachelor of Arts - English

Eastern Connecticut State University
Willimantic, CT

Skills

  • Proposal Management
  • Research and Writing
  • Workflow Processes
  • Dependability and Cooperation
  • Precision and Accuracy
  • Deadline Attainment

Certification

  • Shipley Business Development Certification
  • Aetna Certified Writer


Timeline

Project Manager

Aetna, A CVS Health Company
06.2017 - 08.2023

Information Consultant

Aetna
05.2015 - 06.2017

Project Manager

Finalsite
06.2014 - 02.2015

Marketing Strategist

Horizon Marketing Group
10.2010 - 04.2014

Bachelor of Arts - English

Eastern Connecticut State University

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Megan Falcone