Megan (Fiore) Lombardi
Malden,MA
Summary
Accomplished Senior Marketing and Social Media Manager with expertise in marketing technology and extensive experience in planning and executing comprehensive communications strategies. Proficient in targeted communication, writing press releases, strong copywriting and editing skills. Proven track record of managing a positive social media presence, responding to inquiries, maintaining effective relationships with customers and media. Fast learner with a proactive and team-oriented approach, demonstrating the ability to handle challenging work and multitasking effectively. Possesses strong time management, flexibility, and creative thinking. Skilled in Graphic Design and proficient in platforms including Adobe Creative Suite, Microsoft Office Suite, Facebook, Instagram, TikTok, Twitter, Google, LinkedIn, Pinterest, etc. Strong verbal and written communication skills, with a keen eye for detail and organization.
Overview
11
11
years of professional experience
Work History
Senior Marketing and Social Media Manager
Graphique de France
Woburn, MA
07.2019 - Current
- Develops and leads all digital marketing initiatives, B2C and B2B client outreach programs, email marketing and social media presence.
- Organize and execute innovative product and brand marketing campaigns, including consumer initiatives, events and brand activations
- Creates and promotes content through advertising on specific social media networks to reach target audience, specifically Facebook, Instagram and email marketing (both B2C and B2B) that generates brand awareness and sales.
- Develops and designs email marketing strategies and campaigns, including copywriting and graphic design, sent to all subscribers and customers (both B2C and B2B).
- Successfully promotes content through advertising on specific, social media networks to reach target audience.
- Researches and assists in Public Relations opportunities for sponsorship and generates visibility; works directly with social media influencers.
- Expertise in writing ad copy, editing, and managing content for various platforms. Develops and implements content strategies that engage and inform target audiences.
- Researches writes and edits content for a variety of communication materials including press releases, marketing collateral, website content, corporate communications, emails, newsletters and proposal content.
- Creates a professional aesthetic for the company's online presence in social media forums to maximize reach and understanding of company's services.
- Designs a content editorial calendar to plan marketing campaigns and integrate social media content.
- Creates and publishes quality, original content on selected social media networks to communicate company message.
- Identify, measure, and analyze key performance indicators to establish ROI benchmarks aligned with company priorities. Evaluate campaign effectiveness and translate data into actionable recommendations, refining social media, content marketing, SEO, and advertising strategies.
- Collaborates with other departments to coordinate strategic marketing activities.
- Forecasts and manages yearly marketing budget in partnership with the Creative Brand Manager.
- Works directly with senior leadership to present analytics and inform critical decisions. Delivers marketing presentations to the team, discussing performance metrics and offering strategic ideas and insights to drive future projects.
- Assesses projects against budgets and timelines, keeping assignments on task.
- Stages and photographs product for social media, email marketing, product catalog content and other digital content.
- Makes website changes, updates and uploads for any product sales, promotions, and product organization.
- Project leader for latest B2C and B2B website revamp.
- Collaborates with the sales department to identify new event opportunities, ensuring optimal timing and securing appropriate venues.
Server
JJ Grimsby's & Co Restaurant
Stoneham, MA
07.2020 - Current
- Excels in a fast-paced, customer-oriented environment.
- Provides exceptional service, handled difficult situations, and maintained a positive attitude.
- Excellent verbal and written communication skills while interacting with customers and co-workers.
- Builds close relationships with restaurant patrons to develop consistent, loyal customer base.
- Highly capable of handling multiple tasks simultaneously, such as taking orders, serving food, and managing payments efficiently in a busy atmosphere.
- Relays orders to service bar and kitchen via point-of-sale register system.
- Presents food and beverages to guests at tables.
- Handles food safely and kept spaces clean to protect customers from foodborne illness and maintain proper sanitation.
- Communicates with kitchen staff to stay updated on item availability and customer wait times.
- Greets customers, answered questions and recommended specials to increase profits.
- Utilizes POS system to total meal costs and add taxes for final bill calculation, specifically MICROS and TOAST systems
- Addresses concerns quickly to improve customer experience and escalated issues to management for resolution when necessary.
- Maintains accuracy while handling payments, giving change and printing receipts for customers.
- Trains new employees to perform duties.
- Checks with guests to get feedback on food served, resolve issues, bring additional items and refill beverages.
- Maintains polite and professional demeanor to patrons to encourage inquiries and order placements.
Graphic Designer
Self-Employed
Malden, MA
01.2019 - Current
- Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
- Designed interactive graphics for diverse mediums including but not limited to email blasts, social media posts, brochures, business cards
- Consulted with clients to define design requirements and manage product development projects.
- Worked with customers to present mockups and collect information for adjustments.
- Maintained company websites updating with new products and corporate announcements as necessary.
- Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
- Selected colors and themes while adding functionality to create new designs.
- Designed new, on-brand visual elements focusing on concept and messaging.
- Determined size and layout of copy material and selected styles and size of fonts.
- Developed layouts for product graphics, company collateral and web sites.
- Conferred with clients to determine requirements and layout designs.
- Produced projects for advertising and informational purposes.
Social Media Manager
Self Employed
Malden, MA
08.2018 - 08.2019
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Contributed ideas during strategic and conceptual brainstorming sessions.
- Engaged with and responded to online audience through relevant comments.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Developed and implemented strategic social media marketing plans.
- Prepared monthly calendar to manage online content across multiple platforms.
- Used editing and graphic design tools to create content and visuals for social channels, such as InDesign and Photoshop.
- Developed and maintained company corporate image and identity using logos and signage.
- Built and maintained corporate image, brand and identity.
Bartender/Server
Stearns and Hills Bistro
Melrose, MA
05.2014 - 08.2018
- Displayed and retained extensive knowledge of liquors, wines and entrees.
- Poured wine, beer and cocktails for patrons.
- Upsold customers from shelf to premium brands to help boost sales.
- Kept track of bar tabs and transferred open tabs to dining area for wait staff.
- Checked identification of guests to verify age requirements for alcohol purchase.
- Excelled in a fast-paced, customer-oriented environment.
- Provided exceptional service, handled difficult situations, and maintained a positive attitude.
- Excellent verbal and written communication skills while interacting with customers and co-workers
- Built close relationships with restaurant patrons to develop consistent, loyal customer base.
- Highly capable of handling multiple tasks simultaneously, such as taking orders, serving food, and managing payments efficiently in a busy atmosphere.
- Recommended food and drinks to patrons based on preference, pairings and special promotions.
- Stayed up-to-date on latest mixology trends, bar equipment and sanitation standards.
- Trained new bartenders and servers on drink preparation and upselling techniques.
- Followed alcohol awareness procedures for preventing intoxication and handling intoxicated guests.
- Mixed and served both alcoholic and non-alcoholic drinks for patrons by following standard recipes and procedures.
- Maintained knowledge of bar and menu options to prepare drinks and make food recommendations.
- Completed regular bar inventories and daily requisition sheets.
- Operated cash register and Point of Sale (POS) system for transactions and made proper change for cash transactions.
- Prepared cocktails from bar recipes and served wine, draft and bottled beer.
- Followed alcohol awareness procedures for preventing intoxication and dealing with intoxicated guests.
- Balanced daily registers and generated sales reports for management.
- Collected and organized daily totals and tips.
Server
Bobby C's Ristorante
Melrose, MA
05.2013 - 04.2014
Public Relations Intern
CBH Communications
Boston, MA
05.2017 - 08.2017
- Working directly with the owner of the firm, I was responsible for working on multiple projects for the firm's local Boston clients in the hospitality industry.
- Wrote press releases for new restaurants and upcoming events.
- Searched traditional and digital media platforms for information pertinent to clients. Utilized this information to assist in developing marketing strategies to increase media presence.
- Successfully collaborated with a local radio station to promote the performance of a popular band at the client's concert venue.
Education
Bachelor of Science - Communications
Salem State University
Salem, MA09.2017
Skills
- Developing Visually Appealing Social Content
- Marketing Strategy Development
- Campaign Planning and Execution
- Social Media Analytics and Reporting
- Paid Advertising (Google Ads, Facebook Ads)
- Branding and Visual Identity Development
- Analytics Tracking
- KPI Tracking
- Layout and Composition Design
- Typography and Color Theory
- Image and Photo Editing
- Adobe Creative Suite
- Microsoft Office
- Detail-Oriented
- Complex Problem Solving
- Time Management
- Decision Making Skills
- Creative Thinker and Writer
- Works Well Under Pressure/Deadlines
- Strong Verbal and Written Communication
- Client and Team Collaboration
- Presentation Skills
- Keeping Up With Industry Trends
- Budgeting and Resource Allocation
Timeline
Server
JJ Grimsby's & Co Restaurant
07.2020 - Current
Senior Marketing and Social Media Manager
Graphique de France
07.2019 - Current
Graphic Designer
Self-Employed
01.2019 - Current
Social Media Manager
Self Employed
08.2018 - 08.2019
Public Relations Intern
CBH Communications
05.2017 - 08.2017
Bartender/Server
Stearns and Hills Bistro
05.2014 - 08.2018
Server
Bobby C's Ristorante
05.2013 - 04.2014
Bachelor of Science - Communications
Salem State University
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