Megan Flowers
Orlando,FL
Summary
Demonstrated high energy, enthusiastic leader who is well organized and innovative. Excellent time management and communication skills. Competitive, punctual, positive, reliable, and thorough team player. Results and detail oriented with an entrepreneurial approach. Best in class relationship building.
Overview
12
12
years of professional experience
Work History
Territory Manager
Beam Suntory
04.2017 - Current
- Drive Suntory Global Spirits brand presence to achieve maximum penetration across the on and off premise
- In the On-Premise, maintain and develop new volume opportunities with customers to include placements/spec list improvements; menu listing in key cocktails; feature and promotions, and well placements
- In the Off-Premise, drive distribution and display and shelf strategy
- Manage distributor partner relationship for assigned territory; including assessing distributor execution, progress against financial performance objectives and all key performance indicators (KPIs)
- Demonstrate ability to influence distributor stakeholders without authority to achieve these business results and objectives
- Provide monthly sales training and communication to distributor sales force in areas of market, category and brand trends, as well as sales tactics and techniques
- Develop and maintain strong relationships and with key customers to facilitate collaborative business partnerships
- Conduct monthly/quarterly/yearly planning and market performance recap/review sessions with State Manager and Distributor teams to identify areas of opportunity and risk
- Leverage insights to adapt to competitive marketplace from a pricing and programming standpoint
- Manage budget
- Create a culture of inclusion, diversity of thought, and accountability
- Communicate effectively with all stakeholders in the value chain, including Distributor, On/Off Premise, Brand, Field Marketing, and Finance teams
- Collaborate with cross functional partners (ex: Field Marketing, distillery partners, etc.) to maximize marketplace opportunities while leading, planning and executing best in class market activation.
Off Premise Channel Manager
Beam Suntory
07.2018 - 07.2019
- Accountability for results in the Orlando/East Coast off premise independent liquor stores
- Maintain and build rapport with our SGWS partners
- NAM and SGWS CAM teams with monthly cadence to review any future programs, prior execution, and overall business needs
- Lead and manage our distributor partner to achieve our mutual NSV, GP and KPI goals in assigned channel
- Responsible for engaging internal stakeholders to align business plans and secure support resources, including but not limited to: marketing, finance, e-commerce
- Lead and manage individuals of both the CDP (Commercial Development Program) and third-party marketing RTD execution specialists planning route-to-market strategies that align with BSI initiatives and our distributor partners
- Develop strong, productive external stakeholder relationships, including CAM Director, Chain Division Directors, and VP level distributor leadership and key customer buyers in the market
- Actively manage the presentation and execution of BSI financial plans, brand plans, promotions and new item introductions ensuring compliance with Brand Standards and local laws at all times
- Work with Senior Manager, Off Premise Chicago and Marketing Manager on annual budget needs and sources of funds to plan and execute total IL off premise marketing and price promotion plan in support of achieving financial and share goals
- Work with BSI team and distributor sales force to achieve monthly/quarterly off premise KPI's, shelf standards and volume targets to ensure goals are achieved.
Key Account Specialist
Beam Suntory
04.2017 - 07.2018
- Primary lead in establishing strong relationships with the top accounts in both on/off premise accounts in NFL i-Hub markets as well as lead for being the first Key Account Specialist within the company
- Work closely with SGWS partners linked to accounts by joint planning and selling through the execution of KPI’s and GSC goals while identifying the gaps in both on/off premise accounts
- Motivated by adding value to key accounts through ability to operate with a high level of energy and drive through creating win-win initiatives that enhance Beam Suntory, SGWS, and customer profitability
- Drive awareness through being best in class with securing NPD, drink features, well opportunities and menu placements in the on premise and NPD, displays, shelf placement, counter units and cold box placements in the off premise
- Organically build events, opportunities and partnerships with local groups to drive brand relevance with consumers, trade, and local influencers
- Understand the competitive landscape and work to gain a competitive advantage through relationships and creativity within account world
- Manage an individual BI/Marketing budget.
Jack Daniel’s Market Specialist
Greenhouse Agency, Inc / Brown-Forman
10.2016 - 04.2017
- Grow distribution, increase depletions, and establish effective pull-through programming within key 35 on premise and 15 off premise accounts
- Increase points of distribution within assigned accounts with a focus on back bar visibility, well and menu placement, drink features, POS/merchandising, floor displays and shelf set
- Monitor Jack Daniel’s family of brands performance with the expectation of exceeding market segment trends
- Present at distributor GSM’s and work closely with sales reps, account development specialist and field sales managers on joint planning, selling, and execution
- Champion the effort in winning at the point of purchase, by building lasting trade relationships
- Conduct consumer trainings, tastings, dinners & events and wait staff trainings, tastings, dinners, & mixology education
- Create innovative, non-traditional programs designed around where the target consumer works, lives and plays using an entrepreneurial approach
- Identify opportunities to support growth of account through development of Jack Daniel’s family of brands and local/national branded programs and initiatives.
Premium Whiskey Manager
Greenhouse Agency, Inc / Brown-Forman
09.2015 - 10.2016
- Focus brands included Jack Daniel’s family of brands, Woodford Reserve family of brands, Old Forester family of brands, Cooper’s Craft, and Collingwood
- Managed 35 on-premise accounts and 15 off-premise accounts
- Exceeded quarterly sales and NPD within assigned accounts
- Collaborated with key distributor contacts (whiskey ambassadors, mixologists and key account sales) to drive premium whiskey focus and execution in key accounts
- Executed and led high-end whiskey dinners in key accounts for 50+ guests
- Trained and educated trade and consumers in assigned accounts on the premium whiskey portfolio
- Facilitated Brown-Forman distillery visits for market customers and guests through whiskey barrel selection/purchases
- Monitored premium whiskey brand performance with the expectation of exceeding market segment trends through distributor reports
- Managed large, multi-site clients with demonstrated ability to drive sales and marketing growth while building brand equity.
Jack Daniels’s Midnight Manager
Greenhouse Agency, Inc / Brown-Forman
04.2015 - 09.2015
- Leveraged relationships with up to 25 key accounts to obtain distribution, drink features and menu placements
- Developed programs with multiple media and consumer touch-points, including, but not limited to on-premise, off-premise, social, digital, print, radio & television
- Created 360 pull through programming to leverage within key accounts, bartenders, consumers, and distributor
- Localized and managed the execution of national programs within targeted consumer accounts and non-traditional venues
- Educated the consumer and trade through direct interaction including brand advocacy, high energy consumer sampling, and education with a high focus on bartender advocacy
- Created and managed budgets for all individually developed programs.
Brand Champion for Southern Comfort & Tuaca
Greenhouse Agency, Inc / Brown-Forman
05.2012 - 03.2015
- Managed and maintained 50+ targeted key accounts to obtain distribution, drink features, menu placements and localized national programs while increasing sales
- Identified and created brand building opportunities by planning, managing, executing, and supervising consumer events which aligned with the target demographic for each brand for on and off-premise account
- Developed and maintained national platform to sponsor Tampa Bay Club Sports which included an additional 30+ on premise key accounts to focus on NPD and brand visibility
- Spokesperson for local PR and media activity by developing media relationships to leverage opportunities for the brands
- Collaborated with Brown-Forman field marketing managers, local teams, brand teams, and distributor sales force to build programs and events as well as sharing best practices.
Education
Bachelor of Science - Advertising
West Virginia University
Morgantown, West Virginia2012
Study Abroad Program - Advertising
Dublin City University
Dublin, Ireland2010
Skills
- Team Collaboration and Leadership
- Customer Relationship Management
- Multitasking and Organization
- Goals and performance
Personal Information
Title: CSS
Timeline
Off Premise Channel Manager
Beam Suntory
07.2018 - 07.2019
Territory Manager
Beam Suntory
04.2017 - Current
Key Account Specialist
Beam Suntory
04.2017 - 07.2018
Jack Daniel’s Market Specialist
Greenhouse Agency, Inc / Brown-Forman
10.2016 - 04.2017
Premium Whiskey Manager
Greenhouse Agency, Inc / Brown-Forman
09.2015 - 10.2016
Jack Daniels’s Midnight Manager
Greenhouse Agency, Inc / Brown-Forman
04.2015 - 09.2015
Brand Champion for Southern Comfort & Tuaca
Greenhouse Agency, Inc / Brown-Forman
05.2012 - 03.2015
Bachelor of Science - Advertising
West Virginia University
Study Abroad Program - Advertising
Dublin City University