Summary
Overview
Work History
Education
Skills
Software
Relevant Coursework
Timeline
Generic

Megan Fong

Marketing Specialist
Brookville,United States

Summary

An extremely organized and detail oriented marketing specialist with a creative mind and always looking for the next challenge in creating strategy and finding solutions to ever changing markets.

Overview

4
4
years of professional experience
8
8
years of post-secondary education
2
2
Languages

Work History

Inventory Associate

Aritzia
Garden City, NY
04.2021 - Current

Achieved the 4th highest UPH (units per hour) on the East Coast out of all B level Aritzia stores. Responsibilities include management of inventory and backroom organization of inbound and outbound merchandise as well as upholding standards for proper clothing and store organization maintenance. Work closely with Merchandising manager to produce displays and overall store balance of all products and correspondence with merchandise distributors, as well as having extensive knowledge of what is in inventory and the nature of the products. Received high remarks on work by all relevant district managers including sales, operations, and merchandise.

Market Research Intern

Anais Jourden
Hong Kong
06.2021 - 07.2021

Utilized robust social media knowledge of communicational trends and knowledge of algorithm to help bolster posts amongst competitors and to create a stronger social media presence utilizing the brand's popularity amongst fashion models.

Social Media Marketing Specialist

Skidmore College
Saratoga Springs, NY
11.2018 - 12.2020

Worked Closely with the Social Media Marketing director to develop strategies for brand outreach on Youtube, LinkedIn, Facebook, and Instagram. Worked closely with FacebookAds and google analytics and other social media data analytics to determine course of actions. Responsible for the revamping of the @lifeatskidmore page boosting engagement by 50%. Revamp included changing how the page was used, why it was used or visited, and consolidated the format and aesthetics of the Instagram feed itself. All graphics and coordination of scheduling students were created by me and are currently still used (2021)

Marketing Associate

SkidShop
Saratoga Springs, NY
11.2018 - 12.2019

Worked Closely with store manager to achieve specific informational and announcement goals regarding the store. Created campaign strategies and graphics to aid with campaigns, heavily utilizing The Adobe Photoshop suite. Graphics are still being used on social media and email notifications currently as if 2021.

Engagement Coordinator and Server Manager

Hypebeast
Remote
07.2019 - 07.2019

Helped promote and managed server to allow for safe and orderly server growth. Helped reiterate server guidelines, manage roles, and important announcements regarding Hypebeast collaborations and deals. Server is currently managed by Hypebeast themselves and boasts around 27 thousand members.

Education

Bachelor of Science - Business Administration And Management

Skidmore College
Saratoga Springs, NY
09.2017 - 06.2021

Bachelor of Arts - English Language And Literature

Skidmore College
Saratoga Springs, NY
09.2017 - 06.2021

Skills

    Copywriting expertise

Campaign management

Market Analysis

Digital marketing

Branding

Graphic design

Google Ads knowledge

Google Analytics proficiency

Keyword analysis

Adobe Creative Cloud

Software

Adobe Suite

Microsoft Suite (Excel, Word, Powerpoint)

Relevant Coursework

MB 337 - Advertising and Promotion - Worked with a real client called Geraldo Farms that implements my team's strategies and suggestions currently. Coursework included a semester long project that involved the planning of a campaign strategy for the client.

MB 334 - Marketing and Advertising - Worked with client UPH in Saratoga Springs to create a stronger brand persona and campaign strategy in executing new persona.

Timeline

Market Research Intern

Anais Jourden
06.2021 - 07.2021

Inventory Associate

Aritzia
04.2021 - Current

Engagement Coordinator and Server Manager

Hypebeast
07.2019 - 07.2019

Social Media Marketing Specialist

Skidmore College
11.2018 - 12.2020

Marketing Associate

SkidShop
11.2018 - 12.2019

Bachelor of Science - Business Administration And Management

Skidmore College
09.2017 - 06.2021

Bachelor of Arts - English Language And Literature

Skidmore College
09.2017 - 06.2021
Megan FongMarketing Specialist