Megan Geiss
Bend
Summary
I am a highly accomplished Digital Marketing Leader with a unique combination of deep Marketing Management experience in the direct, ecommerce and channel markets. Successfully managed many teams, small and large, both in-person and globally with expertise in digital strategies.
Results-driven leader adept at guiding high-performing teams and implementing strategic initiatives to drive business success. Known for fostering collaborative environment and achieving measurable milestones. Exhibits strong leadership and adaptability to changing business needs.
Overview
29
29
years of professional experience
Work History
Senior Director, Digital Strategy
G5 Search Marketing / RealPage
09.2020 - Current
- Lead team of over 60 Search experts in Paid Search, Organic Search, Social Media, and the content team: directing all digital strategies to ensure clients’ top of SERP presence for our SaaS products
- Lead and mentor marketing leadership team; insiting excitement and passion in Search Marketing
- Responsible for successful Brand Awareness campaigns and strategies, including content and blog strategies
- Took on the management of overseas marketing team in Manilla and India
- Partnering directly with the Product Team to ensure our service offerings are always leading-edge
- Responsible for review of all industry tools in order to maintain the highest quality output for clients
- Managed multiple 3rd party vendor relationships and responsible for all 3rd party tools
- Developed and executed comprehensive strategic initiatives by aligning team goals with organizational vision.
- Mentored and coached team members to unlock potential and enhance individual contributions to organizational goals.
- Grew digital advertising revenue 26% over a 3 year period
Vice President, Search
DuMont Project
09.2017 - 09.2020
- Lead team of Search experts in Paid and Organic search as well as leading the Social Marketing team
- Re-vamped all SEO and PPC processes and deliverables for better client satisfaction and retention
- Responsible for oversight of all client deliverables within the Search Team to ensure quality output
- Named part of the DuMont Leadership Team responsible for all new business growth and success, focusing on eCommerce
- Lead team across multiple channels to win cross-channel business for Lucky Brand Jeans, Bare Minerals Cosmetics and Wilson Sporting Goods, to name a few
- Championed cross-functional collaboration, resulting in unified company vision and enhanced performance.
Senior Director, Digital Strategy
Audette Media / RKG / Merkle
03.2011 - 06.2017
- Led team of industry-leading search professionals to support ongoing sales and marketing efforts and client delivery from a high-level strategy perspective
- Created strategic processes which included deep insights into performance as well as templates for use company-wide which lead to multiple wins of IR50 clients
- Led on-the-ground teams responsible for search strategies at Land’s End, Urban Outfitters, Express, Walmart, Drugstore.com, DXL, Online Shoes, Under Armour and many more
- Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
SEO Team Director
Audette Media / RKG / Merkle
03.2011 - 06.2017
- Responsible for the team of SEO Account Managers and SEO Specialists; ensuring appropriate individual training, client deliverables and time management
- Responsible for ensuring regular client communication on status, timeline, deliverables, performance reporting, competitive intelligence analysis and other follow-up items
- Helped teams execute various online marketing strategies: interactive search engine marketing, search engine optimization, social media, and content development; for both on-page and off-page SEO efforts
- Extracted insight from campaign data, identifies relevant trends and provides well-developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
- Attended client on-site meetings, audit reviews and client training to client in-house SEO teams, marketing and merchandising teams
SEO Account Manager
Audette Media / RKG / Merkle
03.2011 - 06.2017
- Managed SEO strategy and tactics for multiple eCommerce client accounts
- Created in-depth site audits outlining opportunities and recommendations to improve organic search
- Responsible for on-going technical SEO support and monthly reports
Marketing Director - consultant
Cascade Sotheby’s International Realty
08.2008 - 03.2011
- Manage all production of marketing campaigns (print, TV, press, outdoor, PR and online), creating innovative marketing campaigns within agreed budgets and timelines and be responsible for reporting the results
- Implement and manage all digital marketing efforts; including launch of new website, SEO optimization, Paid Campaigns and all appropriate social media outlets
- Supervise the creation/fulfillment of marketing materials for print and online purposes with the strategies agreed upon with the Partners – following all Sotheby’s corporate brand guidelines
Director of Sales and Marketing Operations
Nicklaus Academies / Pronghorn Resorts
08.2005 - 08.2007
- Managed Internal Marketing Team, responsible for all Marketing and Public Relations efforts
- Direct responsibility for the number of leads and tours generated by all marketing/PR efforts – with responsibility to create, plan and execute all campaigns (email, direct mail, advertising, etc.)
- Managed relationships and deliverables with all vendor agencies – Advertising, Public Relations, eCommerce and Media
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Analyzed sales and marketing data for improved strategies.
Account Marketing Manager - Retail Business Unit
MicronPC, LLC
11.2000 - 10.2005
- Managed US territory for retail stores with responsibility for current partners as well as to acquire new ones
- Worked with US Retail Buyers and distributors to develop and evaluate merchandising and marketing programs specific to the retail channel; including price reductions, rebates and closeouts
- Achieved substantial market growth by increasing PC sales from $0 to $5 million in 1 quarter
- Responsible for sales associate staff – mentoring and training to become Account Executives
Acting IT Director / IT Business Partner
MicronPC, LLC
09.1999 - 11.2000
- Responsible for eCommerce and B2B development, consulting the business unit on technology advantages
- Managed 22 programmer analysts and business analysts, adhering to strict development and implementation guidelines
Regional Account Manager
MicronPC, LLC
01.1996 - 08.1999
- Consistently met and/or exceeded sales goals, expanding territory by 150%; selling PCs, servers and notebooks
- Analyzed the computing needs of corporate clients and resellers - recommending solutions
- Created and implemented a territory marketing plan to target corporate customers and resellers in Northern California
Education
Bachelor of Arts - Communication (RTVF), concentration in Advertising and Journalism
San Jose State University
San Jose, California01.1991
Skills
- Collaborative leadership
- Culture transformation
- Team management
- Policy development
- Organizational development
- Reporting expertise
- Strategic planning
- Verbal and written communication
- Staff development
- Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Director, Digital Strategy
G5 Search Marketing / RealPage
09.2020 - Current
Vice President, Search
DuMont Project
09.2017 - 09.2020
Senior Director, Digital Strategy
Audette Media / RKG / Merkle
03.2011 - 06.2017
SEO Team Director
Audette Media / RKG / Merkle
03.2011 - 06.2017
SEO Account Manager
Audette Media / RKG / Merkle
03.2011 - 06.2017
Marketing Director - consultant
Cascade Sotheby’s International Realty
08.2008 - 03.2011
Director of Sales and Marketing Operations
Nicklaus Academies / Pronghorn Resorts
08.2005 - 08.2007
Account Marketing Manager - Retail Business Unit
MicronPC, LLC
11.2000 - 10.2005
Acting IT Director / IT Business Partner
MicronPC, LLC
09.1999 - 11.2000
Regional Account Manager
MicronPC, LLC
01.1996 - 08.1999
Bachelor of Arts - Communication (RTVF), concentration in Advertising and Journalism
San Jose State University
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