Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

MEGAN HANSON

Fayetteville,AR

Summary

Dynamic Senior Manager with expertise in shopper marketing, campaign management, and influencer relations. Proven track record in driving successful branded content activations, optimizing budgets, and leading cross-functional teams. Adept at problem-solving and fostering client relationships, delivering impactful marketing strategies that enhance revenue and brand visibility.

Overview

12
12
years of professional experience

Work History

Senior Manager- Influence, Branded Content, Social Media, and Tentpole Activation

Paramount Global
Fayetteville (Remote), Arkansas
12.2021 - Current
  • Manage all aspects of complex and layered Marketing activations from start to finish, including developing strategy, creating content, executing campaigns, and analyzing end-of-campaign metrics.
  • Take the lead in handling strategy, communications, trackers, budgets, and timelines.
  • Resolve conflicts to ensure client satisfaction and ensure the successful delivery of campaigns.
  • Direct internal teams to keep them on track with deliverables and aligned with client standards.
  • Act as the main point of contact throughout the campaign activation.
  • Anticipate potential roadblocks and develop clear paths to success to mitigate risks.
  • Handle overage requests tied to campaign budgets, calculate impact, and identify solutions to help the program meet margin goals.
  • Collaborate with the creative team during scripting to ensure that ideas are brand and talent-safe; attend shoots to balance client and talent standards on set and relay real-time feedback to internal teams.
  • Implement campaign optimizations and standard methodologies based on insights from previous high-performing executions.
  • Manage relationships with third-party vendors, including agencies, retailers, and brands, to ensure efficient processes and communication.
  • Work with Paramount Marketing Innovation and Experiential teams to execute new products.
  • Optimize internal workflow processes for efficiency and effectiveness.
  • Assist the VP of Sales in developing materials to generate demand for Paramount Shopper Marketing.
  • Create client-facing collateral to showcase marketing capabilities through strategic storytelling and a well-articulated value proposition.
  • Support the implementation of monetization strategies to grow shopper revenue.
  • Identify opportunities to monetize Paramount Marketing across new properties (e.g., Experiential Events) and platforms (e.g., Meta and TikTok).

Project Leader

Saatchi & Saatchi X
Springdale, AR
02.2017 - 12.2021
  • Responsible for building a solid relationship with the client, where I was leveraged as a trusted partner in their business.
  • Responsible for leading a multi-functional internal team.
  • Owner of billing and estimates.
  • Contribute to revenue and forecast discussions.
  • Determine the scope of work and timing of projects based on briefings.
  • Assess and drive the implementation of processes, communications, and deadlines.
  • Proactively managing project expectations and strategies.
  • Analytically think with the foresight to solve significant problems, influence others, and add value with input for our clients.
  • Determine the appropriate time to advance on projects and move on to further stages.
  • Hold team meetings to discuss goals, objectives, creative strategy, and budgets.
  • Worked with fellow team members to delegate tasks, duties, and responsibilities for each initiative.
  • Fostered strong relationships with customers and suppliers by maintaining effective communication.
  • Enhanced operational performance by developing practical business development strategies, systems, and procedures.
  • Delivered exceptional client experiences with hands-on leadership.
  • Worked with clients to create new marketing strategies for brands.
  • Diminished financial discrepancies, monitored quotes, production, and material planning, A/P and A/R accounting, and bank reconciliations.
  • Developed and implemented successful large-scale omnichannel marketing programs.
  • Developed and coached direct reports.

Associate Project Leader

Saatchi & Saatchi X
Springdale, AR
02.2016 - 09.2017
  • Determine the scope of work and project timing based on briefings.
  • Assess and drive the implementation of processes, communications, and deadlines.
  • Proactively manage project expectations and strategies.
  • Determine the appropriate time to advance projects and move on to further stages.
  • Enhance operational performance by developing practical business development strategies, systems, and procedures.
  • Deliver exceptional client experiences with hands-on leadership.
  • Diminish financial discrepancies, monitor quotes, production and material planning, and A/P and A/R accounting.
  • Support the Senior Project Leader.

Business Development Specialist

Advantage Sales and Marketing LLC
Rogers, Arkansas
11.2013 - 02.2016
  • Managing financial information, including balance sheets and trade plan accounts.
  • Researching and reporting on factors influencing business performance at Wal-Mart.
  • Ensuring compliance with ASM's and Client's standards.
  • Implementing annual and item-specific promotional plans.
  • Providing weekly promotional updates and retail link reporting.
  • Creating sales presentations for new items and selling promotions.
  • Assisting in executing in-store retail programs for client initiatives.
  • Presenting monthly program results across teams at Wal-Mart.
  • Conducting in-store display audits.
  • In-store merchandising.

Education

Bachelor of Science - Marketing

University of Arkansas
Fayetteville, AR
05-2012

Skills

  • Campaign and project management
  • Content creation and strategy
  • Influencer and client relations
  • Budget oversight
  • Shopper marketing
  • Cross-functional team leadership
  • Vendor management
  • Team leadership
  • Problem-solving aptitude

References

References available upon request.

Timeline

Senior Manager- Influence, Branded Content, Social Media, and Tentpole Activation

Paramount Global
12.2021 - Current

Project Leader

Saatchi & Saatchi X
02.2017 - 12.2021

Associate Project Leader

Saatchi & Saatchi X
02.2016 - 09.2017

Business Development Specialist

Advantage Sales and Marketing LLC
11.2013 - 02.2016

Bachelor of Science - Marketing

University of Arkansas

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