Megan Hiatt
Oregon
Summary
Experienced marketing and project manager with a proven track record in the digital marketing and advertising industry. Proficient in social media, communication, leadership, and strategy planning for both digital and traditional marketing.
Overview
5
5
years of professional experience
Work History
Women's CDM Specialist III
Nike
01.2023 - 12.2023
- Executed seasonal marketing plans with cross-functional collaboration
- Collected and analyzed monthly marketing data for business assessment.
- Organized photoshoots, product needs, and influencer marketing logistically.
- Led global projects across multiple geographies.
Women's Brand Specialist III
Nike
01.2021 - 01.2023
- Directed ideation to creation of seasonal online to offline editorial journey and calendar comprising of 50-100 projects per season.
- Collaborated with cross-functional teams season after season to strategize on marketing plans, ensuring a seamless consumer journey and cohesive brief.
- Assisted in implementing global marketing plans and executions across 4 diverse geographies.
- Collaborated with product and merchandising teams to integrate season-appropriate looks into shoot schedules and fulfill business requirements.
Brand Defining Specialist II
Nike
01.2021 - 04.2021
- Managed the Rule 40 athlete page, ensuring compliance with IOC guidelines.
- Planned and strategized on global-level, seasonal brand defining stories
- Worked collaboratively with cross-functional teams and different categories to gain insight into the evolving marketplace requirements.
- Collaborated with the creative team to execute projects for each season
- Effectively understood and handled the requirements of asset shoots.
Kids Brand Specialist II
Nike
08.2018 - 01.2021
- Managed and owned the entire online to offline editorial journey and calendar for over 100 projects per season, from concept development to final execution.
- Developed comprehensive marketing strategies in collaboration with 9 different departments, aimed at delivering an uninterrupted customer experience across all seasons.
- Assisted in developing and executing global marketing plans across 4 different geographies
- Researched, collected, and analyzed market trends and data to inform seasonal plans and establish subject matter expertise.
- Assisted in the entire process of the Nike PLAYlist YouTube series, starting from idea generation to the final episode of the season.
Education
Bachelor of Science - Merchandising
Oregon State University
01-2015
Skills
- Asana, Trello, and Sprinklr Project Management
- Email Marketing Experience
- Integrated Marketing Strategies
- Digital Engagement Management
- Effective Team Leadership
- Brand Positioning Expertise
- Digital Content Development
- Excellent Communication
- Adaptability and Flexibility
- Organizational Skills
Websites
Timeline
Women's CDM Specialist III
Nike
01.2023 - 12.2023
Women's Brand Specialist III
Nike
01.2021 - 01.2023
Brand Defining Specialist II
Nike
01.2021 - 04.2021
Kids Brand Specialist II
Nike
08.2018 - 01.2021
Bachelor of Science - Merchandising
Oregon State University
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