Megan Hobbie
Dayton,Ohio
Summary
Qualified Market Development Manager with proven track record in driving market expansion and identifying new business opportunities. Successfully led cross-functional teams to develop and implement strategic initiatives that increased market share and enhanced brand visibility. Demonstrated expertise in market analysis and relationship building to foster long-term partnerships. Expert in managing high-level projects, developing digital marketing strategies, and building meaningful relationships with clients. Passionate about creating an impactful and memorable connection with customers through engaging campaigns.
Overview
12
12
years of professional experience
Work History
Senior Market Development Manager
Gatorade Athletics
02.2024 - 10.2024
- Partnered closely with product development teams to ensure alignment between marketing efforts and product features or improvements.
- Trained sales team on effective selling techniques tailored towards specific markets, leading to improved performance metrics.
- Established strong relationships with key industry influencers, enhancing the company's reputation within the sector.
- Partnered closely with product development teams to ensure alignment between marketing efforts and product features or improvements.
- Established strong relationships with key industry influencers, enhancing the company's reputation within the sector.
- Trained sales team on effective selling techniques tailored towards specific markets, leading to improved performance metrics.
- Applied market intelligence to inform strategic decisions related to product positioning, pricing, and distribution channels.
Market Development Manager
PepsiCo
05.2018 - 02.2024
- Developed and pursued pipeline of new business opportunities, expanding partnerships, and presence
- Engaged customers to confirm and clarify value and adapt strategy, optimizing ROI
- Traveled for in-person meetings with customers and partners, developing key relationships
- Met and exceeded KPIs through lead conversions and prospecting activities
Foodservice Sales Manager
PepsiCo
10.2016 - 06.2018
- Communicated product features, advantages and benefits to customers
- Worked with management teams to develop annual sales plans, goals, and targets
- Developed and maintained strong customer relationships and networks within designated sales territory
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Collaborated with marketing to create impactful promotional materials for increased brand awareness.
- Expanded customer base through cold calling, networking, and relationship building.
Division Reset Specialist
PepsiCo
03.2014 - 10.2016
- Responsibilities include but not limited to: Execute & maintain corporate planograms for Dayton territory
- Build planograms according to PepsiCo standards & customer needs
- Build & maintain customer relationships throughout Dayton territory
- Produce schedule for arranged labor to complete
- Collaborate with competitors to achieve customer satisfaction
Bulk Customer Representative
PepsiCo
01.2013 - 03.2014
- Responsibilities include but not limited to: Implement all assigned sales promotions
- Merchandise accounts to company standards
- Communicate daily with store management
- Produce daily orders
- Promoted from Bulk Customer Representative to Reset Specialist
Education
Bachelor of Science - Organizational Leadership
Colorado State University
Greenwood Village, CO03.2018
Skills
- Written and Oral Communications
- Event Oversight
- Client Retention
- Community Relationships
- Strategic Planning
- Contractual Obligations
- On-Time Project Delivery
- Coaching and Development
- Individualized Instruction
- Project Management
- Team Leadership
- Effective Communication
References
References available upon request.
Timeline
Senior Market Development Manager
Gatorade Athletics
02.2024 - 10.2024
Market Development Manager
PepsiCo
05.2018 - 02.2024
Foodservice Sales Manager
PepsiCo
10.2016 - 06.2018
Division Reset Specialist
PepsiCo
03.2014 - 10.2016
Bulk Customer Representative
PepsiCo
01.2013 - 03.2014
Bachelor of Science - Organizational Leadership
Colorado State University
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