Megan Howard
Bridgeport
Summary
Dynamic marketing, sales operations, and corporate strategy executive with a proven track record at PFP Services, driving a 500% increase in digital sales. Expert in corporate strategic development and team building, I excel in revenue analysis, budget creation and monitoring and project management, fostering collaboration across departments and outside companies to enhance brand awareness, deliver expected results and optimize sales channels.
Overview
15
15
years of professional experience
Work History
Vice President Marketing, Project Development, & Sales Support
PFP Services
Orange
01.2021 - 08.2024
- Responsible for the development of new and existing sales channels and products from conception to full execution
- Collaborated closely with owners, colleagues, partner firms, and team leads to ensure seamless transitions and effective handoffs upon project completion
- Accountable for promoting products and services, enhancing brand awareness, and creating content to support the organization's overall sales channels and support teams.
- Supervise the collaboration of the firm with all business and service partners - including Insurance Carriers, Legal Teams, and Marketing Consultants
- Lead coordinator and facilitator for all off-premise events - including Annual Strategic Meetings, Quarterly Insurance Carrier Meetings, and Company Galas
- Review the efficacy of all department processes to develop efficient solutions for administrative and analytical processes
- Manage and communicate contest, incentive and compensation structure across all sales teams
- Obtain licensing collateral, initiate licensing renewals for all agents, track approvals, completion of requirements, and declinations, and coordinate proprietary and required training for all Sales Agents
- Monitor revenue, collections, and profitability alongside our C-Staff and other key executives to identify issues, create solutions, and implement required changes
Assistant Vice President, Project Development & Marketing
PFP Services
Orange
12.2017 - 01.2021
- Developed and deployed an online portal and mobile application with online live chat functionality for consumers to view, service, pay and communicate directly with the service team
- Optimized sales opportunities by creating the firm's original D2C e-commerce product line
- Increased digital sales by 500% within the first 12 months of leadership, creating a pattern for regular improvement of digital sales year over year
- Maintained and ensured compliance with ADA and TCPA Regulations, while appropriately navigating new streams of engagement, increasing sales and consumer satisfaction
Manager, Project Development & Conservation
PFP Services
Orange
02.2014 - 12.2017
- Partnered with Insurance Carriers to develop, deploy and train the technology to use debit cards for immediate and recurring payment of insurance products
- Designed, deployed and trained sales team on one of the nation's first rapid decision Term product requiring no fluids or medical examination at time of purchase and efficacy
- Updated collection team's practices to utilize the debit technology for past due payments, protecting policyholder's portfolios
Business Development Coordinator & Analyst
PFP Services
Orange
10.2009 - 02.2014
- Coordinated team of sales representatives nationwide to deliver products and services to employees of partner organizations
- Strategized and implemented an enhanced business process to focus on profitability and revenue while maintaining positive relationships both B2B & B2C
Education
Bachelor of Arts - English
Fairfield University
Fairfield, CT05.2012
Skills
- Business acumen and management
- Executive leadership
- Crisis intervention
- Revenue analysis
- Budgeting
- Project management
- Strategic development
- Event planning
- Team building
- Digital marketing
- Content creation
- Public relations
- Written communication
References
- David Sussman, Owner - PFP Services | 203-247-2104
- Sean McGinley, CEO - PFP Services | 203-507-9819
- Robert Tencza, VP of Business Intelligence & Project Management - PFP Services | 203-645-0168
- Jason Ebert | Executive Director - Sacred Heart University | 203-915-5948
Timeline
Vice President Marketing, Project Development, & Sales Support
PFP Services
01.2021 - 08.2024
Assistant Vice President, Project Development & Marketing
PFP Services
12.2017 - 01.2021
Manager, Project Development & Conservation
PFP Services
02.2014 - 12.2017
Business Development Coordinator & Analyst
PFP Services
10.2009 - 02.2014
Bachelor of Arts - English
Fairfield University