Summary
Overview
Work History
Education
Professional Development
Timeline
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Megan Keating

Buffalo,NY

Summary

Well versed marketing professional with 13+ years of experience in both an agency and corporate setting. Specialties include strategy development, integrated marketing, communications, brand development/governance, as well as business development.

Overview

12
12
years of professional experience

Work History

Sr. Manager, Strategy & Partners

Praxis
08.2020 - Current
  • Develop the strategy and go-to-market approach for patient recruitment and retention as it pertains to clinical trials
  • Includes the development of branding (core identity: name and logo development, as well as creative concept driven by patient insights that is utilized across as materials and digital destinations)
  • Manage the business development response process for a $20MM+ book of business
  • Establish strategic partnerships with third-party organizations to create a robust integrated marketing campaign alongside outreach via all media channels, and advocacy organizations
  • Long standing clients include Moderna, Vertex, Neurocrine, Alexion & Bristol Meyers Squibb.

Marketing Communications Supervisor

Tipping Point Communications
Buffalo, NY
02.2020 - 08.2020
  • Managed full service marketing campaigns including digital and content marketing, public relations, social media, media buying, research, focus group and more
  • Lead clients included Evans Bank, Buffalo Olmsted, and Connors & Ferris

Director, Marketing

McGuire Development Company
Buffalo, NY
10.2016 - 01.2020
  • Developed and implemented marketing plans to drive brand awareness and sales growth
  • Managed and executed all new business proposals

Director, Response Marketing

Savills
New York, NY
09.2015 - 10.2016

Account Executive

FutureBrand
New York, NY
10.2014 - 09.2015

Brand Manager

The Martin Group
Buffalo, NY
12.2011 - 10.2014
  • Planned, developed and led negotiation of key business partnerships.

Education

BS in Marketing & Logistics -

Canisius University

Professional Development

  • Susan G. Komen – Committee Member
  • Buffalo Center for Cultural Innovation
  • CoreNet Global Young Leader
  • Advertising Club of Buffalo
  • Canisius University Center for Professional Development

Timeline

Sr. Manager, Strategy & Partners

Praxis
08.2020 - Current

Marketing Communications Supervisor

Tipping Point Communications
02.2020 - 08.2020

Director, Marketing

McGuire Development Company
10.2016 - 01.2020

Director, Response Marketing

Savills
09.2015 - 10.2016

Account Executive

FutureBrand
10.2014 - 09.2015

Brand Manager

The Martin Group
12.2011 - 10.2014

BS in Marketing & Logistics -

Canisius University

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