Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
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MEGAN KESTERSON

Knoxville,TN

Summary

Dedicated and adaptable marketing professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Content Marketing Specialist

RCN Technologies
Knoxville, TN
01.2023 - Current
  • Produced compelling blog posts, case studies, and webinars to attract potential leads.
  • Conducted industry research to develop up-to-date content.
  • Developed and executed effective content marketing strategies that enhanced brand visibility and audience engagement.
  • Worked closely with internal departments including field services, sales operations, and finance to meet company goals.
  • Developed and implemented email marketing campaigns to increase customer engagement.

Social Media Manager

Southern Grit
Knoxville, TN
07.2023 - Current
  • Identified potential opportunities for collaborations between the company and other organizations.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Used graphic design tools to create visuals for social channels.
  • Engaged with the online community, responding to comments and messages to foster a positive brand image.
  • Provided training and guidance to team members on best practices for utilizing social media tools.

Education

BBA - Marketing

East Tennessee State University
Johnson City, TN
05-2021

Skills

  • Mailchimp
  • WordPress
  • Canva
  • ChatGPT
  • Zoho Social and CRM
  • Event Planning
  • Personal Branding

Certification

  • Adobe Indesign - The Complete Course for Professionals (Issued December 2023)
  • LinkedIn Social Media Marketing - Strategy & Optimization (Issued September 2023)
  • HubSpot Academy Content Marketing (Issued July 2024)

Accomplishments

2023 Embrace Development Award - RCN Technologies

Timeline

Social Media Manager

Southern Grit
07.2023 - Current

Content Marketing Specialist

RCN Technologies
01.2023 - Current

BBA - Marketing

East Tennessee State University

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MEGAN KESTERSON