Megan Lewis

• Spearhead key optimizations and structural changes within platforms, achieving +25% Improvement in campaign performance.
• Manage campaign operations lifecycle across programmatic channels, ensuring seamless execution and optimization for enhanced performance.
• Develop targeted media strategies that increase brand visibility and reach among key demographics.
• Manage advertising budgets to strategically allocate resources and maximize impact on campaign outcomes.
• Analyze market trends to inform media buying decisions and campaigns.

• Executed programmatic ad-buying strategies, growing digital ad revenue by +20% QoQ.
• Supervised programmatic trader tasks, ensuring high-quality execution and optimization of campaigns.
• Developed programmatic display and video advertising plans, improving cross-channel integration for pharmaceutical clients.
• Trained new junior teammates, fostering a consistent and focused team environment.

• Managed client relationships, resolving inquiries to enhance client satisfaction.
• Implemented a training program for junior teammates, increasing skill levels and team cohesion.
• Supervised associates' daily activities, ensuring timely task completion and high performance standards.

• Conducted in-depth analysis to optimize programmatic campaign performance, driving increased ROI.
• Ensured accurate campaign setup between ad servers and Disney's SSP, increasing overall campaign effectiveness.
• Diagnosed and resolved ad server bugs and under-delivery issues, improving campaign reliability.

• Optimized digital campaigns, increasing retention and contributing to revenue growth
• Created custom audience segments using Lotame, enhancing targeting precision.
• Managed onboarding processes for new clients to ensure smooth transitions.
• Facilitated communication between departments to enhance customer satisfaction.
• Collaborated with sales teams to address client concerns effectively.

Increased digital sales by implementing customized, targeted planning strategies.

• Managed programmatic media buying to maximize revenue through effective upselling strategies.
• Optimized digital inventory yield across multiple abc13 platforms, resulting in enhanced sales opportunities.
• Trained two staff members on digital sales and analytics to improve team capabilities.
• Cultivated strong vendor relationships with Basis DSP, ensuring seamless collaboration and effective campaign execution.

• Partnered with 11 account executives to elevate digital advertising campaigns, resulting in higher client satisfaction.
• Collaborated with marketing team to optimize online advertising strategies, boosting campaign effectiveness.
• Designed client-focused presentations using Nielsen and comScore Local TV data to strengthen campaign strategies.
• Analyzed market trends to support strategic planning and decision-making processes.