Summary
Overview
Work History
Education
Skills
Timeline
CORE COMPETENCES
OTHER EXPERIENCE
Generic

MEGAN L’HEUREUX

Hazlet

Summary

Qualified editor and content strategist with proven track record in leading teams and driving operational efficiency. Demonstrated ability to implement strategic initiatives that enhance productivity and foster growth. Known for utilizing strong leadership and communication skills to facilitate team collaboration and achieve organizational goals.

Overview

17
17
years of professional experience

Work History

Senior Manager, Content, Healthcare

Weber Shandwick
01.2024 - Current
  • Analyzed pharma/healthcare client objectives and audiences to determine content strategies as well as appropriate channels and types.
  • Created editorial workflows, developed content calendars, and reported on content results.
  • Generated and helped produce story and content packages (blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers).
  • Edited and helped oversee editorial calendars — both for websites and social channels.
  • Developed and wrote short-form copy for social posts across multiple channels.
  • Developed and wrote long-form copy for social platforms and client websites; ghost-writing for various publications.
  • Managed analytics and reporting on web content.
  • Contributed story ideas — from pitch to execution — for multiple digital platforms.
  • Coordinated with other departments and teammates, such as art, media buying, social media and more.

Group Editorial Director

MJH Life Sciences
01.2021 - 12.2023
  • Created and launched new digital brand in November 2020; website launched in February 2021.
  • Solicited and edited all content for both publications (9 issues of Cannabis Science and Technology and 4 issues of Cannabis Patient Care in 2021).
  • Created new social media channels for start-up brand that have grown significantly; work closely with associate editor to maintain calendar for social media posts across both brands.
  • Organized and moderated webcasts and virtual symposiums throughout the year for each brand (4 for Cannabis Patient Care and 10-15 for Cannabis Science and Technology).
  • Launched editorial advisory board for Cannabis Patient Care (currently 9 members).
  • Organize meetings and maintain relationships with all editorial advisory board members.
  • Cannabis Patient Care finalist in the 2021 SIIA Jesse H. Neal Awards “Best Subject-Related Package” category; Cannabis Patient Care finalist for 2021 Folio: Eddie & Ozzie Awards “Magazine Launch” category.

Editor-in-chief

MJH Life Sciences/Informa/UBM (company acquisitions)
02.2018 - 12.2020
  • Start-up print publication launched in March 2018.
  • Launched digital event strategy in 2020 with several 2–3-day virtual symposiums.
  • Led the editorial staff, managed experienced associate editor and mentored emerging talent.
  • Solicited and edited all content for 4 print issues in 2018; 6 issues in 2019; 9 issues in 2020.
  • Developed new social media channels in 2018; measured and tracked the impact of the social media efforts.
  • Established brand awareness online and in person resulting in increased subscriptions.
  • Built editorial advisory board from scratch that resulted in more article leads and the launch of a peer-review process for incoming technical articles by the board.
  • Conducted monthly interviews with industry thought leaders and produced monthly newsletters.
  • Recipient of the 2019 Folio: Ozzie Award for “Best New Design” in the B2B category.

Managing Editor (2010–2018); Associate Editor (2009-2010); Assistant Editor (2008-2009)

Advanstar / UBM LCGC North America & Spectroscopy
06.2008 - 06.2018
  • Wrote feature articles on annual award winners that were cover stories and used as background material for the award presentations.
  • Ran the day-to-day schedules and production across both brands that resulted swift deliveries.
  • Produced approximately 34 print issues a year.
  • Created team schedules for various editorial projects including newsletters, interviews, and social media posts.
  • Created documents outlining best practices for posting to web, contacting authors, and overall print production.
  • Managed monthly newsletters using DreamWeaver.
  • Maintained client satisfaction and relationships by working with them on special projects, supplements, and back of the book sections.

Education

Bachelor of Arts Degree - Journalism

University of Massachusetts
Amherst, MA
05.2006

Skills

  • Proficient in Adobe software
  • Project Management
  • Content marketing proficiency
  • Client support
  • Active Listening
  • Effective multi-tasking
  • Public Relations
  • Proficient in Microsoft Office Suite
  • Troubleshooting expertise
  • Social media strategy development
  • Cross-functional team coordination
  • Strategic planning

Timeline

Senior Manager, Content, Healthcare

Weber Shandwick
01.2024 - Current

Group Editorial Director

MJH Life Sciences
01.2021 - 12.2023

Editor-in-chief

MJH Life Sciences/Informa/UBM (company acquisitions)
02.2018 - 12.2020

Managing Editor (2010–2018); Associate Editor (2009-2010); Assistant Editor (2008-2009)

Advanstar / UBM LCGC North America & Spectroscopy
06.2008 - 06.2018

Bachelor of Arts Degree - Journalism

University of Massachusetts

CORE COMPETENCES

  • Ability to learn quickly, work independently and prioritize multiple tasks in a deadline-driven environment
  • Excellent ideation, editorial, project management and client management skills
  • Demonstrated ability to manage a broad range of content, brand, and channel activities including planning, optimization, and execution
  • Basic technical understanding of HTML, XHTML, InCopy/InDesign, PowerPoint, web publishing, Photoshop, etc
  • Fluency in web analytics tools, social media marketing applications and leading social media monitoring platforms
  • Critical thinking skills to determine if there are any weaknesses within a designed plan
  • Strong motivational team player with proven excellent team building, organizational, and negotiation strengths as well as the ability to lead, reach consensus, establish goals and attain results
  • Professional with strong communication skills, ability to confidently communicate at all levels of the business
  • Committed to professional development, willing and able to complete special trainings as required

OTHER EXPERIENCE

  • Cranford Board of Education, Cranford, NJ Substitute Teacher, May 2007 – Dec 2007, Sept 2005 – May 2006
  • Unique Homes Magazine, Princeton, NJ Editorial/Advertising Coordinator, June 2006 – May 2007
  • ED2010, Amherst, MA President, Sept 2005 – May 2006
  • University of Massachusetts Daily Collegian, Amherst, MA Correspondent, Sept 2004 – May 2005

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