Megan Madsen
Harrisburg,PA
Summary
Results-oriented senior executive with 20 years in marketing and communications, focusing on data-driven strategies for regulated industries. Led the development of scalable marketing organizations and cross-functional teams to drive growth. Expertise in audience insights, customer data platforms, and brand strategy, effectively translating complex offerings into clear value propositions.
Overview
34
34
years of professional experience
Work History
Chief Officer, Strategic Communications
Bravo Group
Harrisburg & Philadelphia, USA
11.2021 - Current
- Collaborated with senior leaders at Genentech, MQ Mental Health Research, Regions Bank, Pennsylvania Health Insurance Exchange (Pennie), Hershey Entertainment & Resorts, and State System of Higher Education to create integrated marketing and communications programs that align with organizational goals.
- Directed large, multi-channel programs emphasizing measurable outcomes and stakeholder alignment, enhancing overall strategic impact.
- Serve on executive leadership team and act as executive sponsor for the agency’s marketing business line.
- Led client service units (digital, account management, PR, creative, content, strategy) for multi-office agency, driving accountability for client results and agency performance.
Vice President
Bravo Group
Harrisburg & Philadelphia, USA
01.2018 - 11.2021
- Led agency transformation to a strategy- and insights-led model, expanding beyond traditional public affairs; doubled agency size and revenue within three years.
- Restructured creative function to strengthen support for high-profile accounts, including launch of Pennsylvania state health insurance exchange and Mercy Ships.
- Implemented customer data platform to facilitate audience-based marketing and improve analytics capabilities.
Managing Director
Bravo Group
Harrisburg & Philadelphia, USA
09.2015 - 01.2018
- Expanded higher education client relationship from small PR retainer to fully integrated marketing engagement, supporting enrollment growth to over 10,000 students.
- Developed strategic planning practice to define agency's long-term direction and align resources with business goals.
- Built in-house content and editorial team to enhance content production efficiency and elevate agency service offerings.
- Developed operating model to enhance collaboration with Pennsylvania Hospital Association.
Executive Vice President, Integrated Services
Laughlin Constable
Milwaukee & Chicago, USA
11.2012 - 08.2015
- Integrated national client services across all disciplines, focusing on content and omni-channel execution to elevate client engagement.
- Directed award-winning teams, achieving agency's first Effie for Best Public Service Campaign, showcasing excellence in strategic communication.
- Member of executive team responsible for operations and agency strategy.
- Cultivated relationships with key clients such as Aurora Health System, Associated Bank, GE Healthcare, Johnson Controls, CUNA Mutual Group, Wisconsin Department of Tourism, Bon-Ton, Jewelers Mutual, BMO Harris Bradley Center.
- (Top 25 independent advertising agency)
Senior Vice President, Integrated Services
Laughlin Constable
Milwaukee & Chicago, USA
01.2011 - 11.2012
- Managed client relationships to grow existing accounts, achieving 40% revenue growth in first year.
- Contributed to new business team, developing strategies to win and retain national accounts.
- Collaborated with agency leadership team to discuss strategic initiatives.
- (Top 25 independent advertising agency)
Senior Vice President
Neiman Group (now Allen & Gerritsen)
Philadelphia, USA
01.2006 - 12.2010
- Directed major accounts, shaping strategies for clients such as Sunoco, Villanova University, Tree, Dietz & Watson, Capital Blue Cross, Commonwealth of Pennsylvania, PA Public Utility Commission, and PA Liquor Control Board.
- Integrated strategy, creative, PR, and account management to enhance service delivery.
- Managed day-to-day operations of 70+ person full-service agency during significant growth and digital expansion as part of the executive team.
Vice President, Director of Account Service
Neiman Group (now Allen & Gerritsen)
Philadelphia, USA
01.2005 - 01.2006
- Managed integrated campaigns for Commonwealth of Pennsylvania, including anti-tobacco and Statewide Adoption Network initiatives across retail, advertising, web, direct marketing, and PR.
- Streamlined project management systems and enhanced budget oversight for all clients.
- Led new business pitches, securing partnerships with national agencies.
Owner
M2 Communication Solutions
Harrisburg, USA
01.2002 - 01.2005
- Managed independent marketing consultancy, providing tailored strategies for clients including American Medical Association and Host Marriott Corporation.
- Developed strategic marketing plans and communications programs to enhance stakeholder engagement in healthcare and professional services.
Communications Director, Department of Community & Economic Development
Commonwealth of Pennsylvania
Harrisburg, USA
01.1996 - 01.2002
- Led media and communications strategy for agency driving job growth and promoting state tourism.
- Coordinated key announcements for Governor Tom Ridge and Department Secretary, enhancing public awareness and engagement.
- Developed strategic communication plans for state initiatives and programs.
- Managed public relations efforts to enhance state agency visibility and reputation.
- Oversaw crisis communication strategies to address public concerns effectively.
Communications Director and Press Secretary, Department of Health
Commonwealth of Pennsylvania
Harrisburg, USA
01.1996 - 01.2002
- Created and executed unified branding campaign to enhance visibility of statewide health promotion activities.
- Managed advertising, web, and health crisis communication strategies to ensure effective messaging during critical periods.
Director of Marketing
Pennsylvania Medical Society Consulting Company
Harrisburg, USA
01.1994 - 01.1996
- Led marketing efforts for new association subsidiary focused on physician practice management and clinical services, enhancing brand recognition and member engagement.
Group Marketing Manager
American Medical Association
Chicago, USA
01.1992 - 01.1994
- Collaborated with two regional marketing executives to develop and execute national membership marketing strategy.
Education
Bachelor of Arts - Communication Studies
Bloomsburg University of Pennsylvania
Some College (No Degree) -
Pennsylvania State University
Skills
- Strategic planning
- Integrated marketing
- Digital marketing
- Data analytics
- Crisis communication
- Stakeholder engagement
- Execution strategy
- Team leadership
- Innovation and creativity
- Brand development and positioning
- Strategic communications
- Market research
Professional Community Involvement
- Member, Chief, 01/01/22, Present, Private network for executive women leaders.
- Founding Board Member & Marketing Consultant, Dauphin County CASA (Child Advocacy)
- Founding Board Member, REDgen (Teen Resiliency)
Timeline
Chief Officer, Strategic Communications
Bravo Group
11.2021 - Current
Vice President
Bravo Group
01.2018 - 11.2021
Managing Director
Bravo Group
09.2015 - 01.2018
Executive Vice President, Integrated Services
Laughlin Constable
11.2012 - 08.2015
Senior Vice President, Integrated Services
Laughlin Constable
01.2011 - 11.2012
Senior Vice President
Neiman Group (now Allen & Gerritsen)
01.2006 - 12.2010
Vice President, Director of Account Service
Neiman Group (now Allen & Gerritsen)
01.2005 - 01.2006
Owner
M2 Communication Solutions
01.2002 - 01.2005
Communications Director, Department of Community & Economic Development
Commonwealth of Pennsylvania
01.1996 - 01.2002
Communications Director and Press Secretary, Department of Health
Commonwealth of Pennsylvania
01.1996 - 01.2002
Director of Marketing
Pennsylvania Medical Society Consulting Company
01.1994 - 01.1996
Group Marketing Manager
American Medical Association
01.1992 - 01.1994
Bachelor of Arts - Communication Studies
Bloomsburg University of Pennsylvania
Some College (No Degree) -
Pennsylvania State University