Megan McGuckin

• Managing large-scale, high-budget advertising campaigns for prestigious clients, ensuring precise targeting and on-time execution.
• Optimize inventory utilization by analyzing available ad space across various channels and making strategic allocation decisions.
• Improved the quality of creatives used in campaigns by working closely with designers, providing them with feedback and suggesting changes on best ways to build dynamic units.
• Enhanced team productivity on high profile clients by streamlining workflow processes and implementing effective project management tools.
• Spearheaded the implementation of new ad technologies, increasing efficiency and competitiveness in the market.
• Trained new team members on ad operations best practices, contributing to a knowledgeable and highly skilled workforce.
• Reduced discrepancies in reporting by working closely with third-party vendors and improving their understanding of our requirements.
• Worked as a mentor to 2-3 team members, helped providing guidance on intricate campaigns and how to optimize if performance struggle.

• Developed strong relationships with agency partners, resulting in increased client satisfaction and account growth.
• Collaborated closely with sales, marketing, and creative teams to deliver comprehensive ad solutions for clients.
• Increased revenue potential by identifying upsell opportunities within existing accounts.
• Experience working in platforms TradeDesk, Salesforce, Katana, Vistar, DoubleVerify, IAS.

• Maintain a book of business of clients in a wide variety of industries and of all sizes to ensure their digital marketing strategy is aligned with their business goals and driving meaningful results.
• Ensure campaigns are properly set up in DSP with correct creatives, targeting parameters, and budget and that overall strategy, tactics, and KPIs align with client’s goals and expectations
• Weekly calls with Market sales managers to review client campaign performance and to update on potential new clients
• Set up Google Tag Manager at launch to efficiently deploy tracking and retargeting pixels
• Monitor pacing of all campaigns on a weekly basis to ensure campaigns are delivering on contracted KPIs in full
• Conduct performance reporting with clients and provide detailed insights and recommendations on where we can
optimize to improve overall campaign performance and drive the most meaningful results
• Experienced working in platforms AppNexus, Google Ads, Facebook Business Manager, Simpli.fi, Centro, Google Analytics, Google Tag Manager, and DOMO

• Help support Client Services team with timely campaign launch and quality assure campaign ticket submissions
• Communicate campaign details required for execution
• Build internal insertion orders with campaign details required for traffic and launch
• Create campaign pixels, uploading creative into DSP, and confirming all launch components are accurate and complete
• Day- to-day project support to multiple account managers for different markets
• Analyze data in order to send out insight and wrap reports
• Attending client meetings and sending out recaps