MEGAN MESS
Middletown,PA
Summary
Knowledgeable Marketing Manager experienced in executing digital marketing strategies across social platforms and E-commerce. Demonstrated time management and collaboration skills. Proactive and hardworking individual talented in program integration, strategic planning, consumer engagement, data analysis, and social marketing evaluation.
Overview
8
8
years of professional experience
Work History
Social Media Manager
Factory LLC
01.2020 - 09.2023
- Designed and executed social media strategy for for multiple brands food and beverage brands on Facebook, Instagram, Tiktok, Pinterest, Threads, and X.
- Supported marketing team with management of influencer program by identifying and recruiting micro-influencers and macro-influencers to collaborate with clients, resulting in a 25% increase in engagement.
- Manage web and eCommerce support by updating and creating content on brand websites, project management, answer customer inquiries, and execute e-mail campaigns.
- Utilized marketing systems such as Sprout Social, Hootsuite, Brand Champ, Grin, Trello, Agorapulse, and Google Analytics for day-to-day tasks, scheduling, reporting, and influencer programs.
The Kamran Afshar Data Analytics Center, DeSales University
08.2020 - 05.2020
- Research and interpret extensive information on business and consumer trends throughout the Lehigh Valley to draw conclusions and conduct a business presentation to show results of data
- Work closely with stores all throughout the Lehigh Valley to conduct a full market analysis
- Optimize data collection from market research, customer satisfaction surveys, and economic analysis
- Presented the Business Sentiment Index of the Lehigh Valley with credible information and statistics on January 28, 2019 and November 6, 2019 at a conference held at DeSales University
Red Lobster
01.2016 - 03.2020
- Responsible for providing a high-quality experience through exceptional, personalized customer service skills and attention to detail
LNC Tax Service
01.2018 - 05.2018
- Worked on supporting tax systems implementation and data management
- Assisted with performing research for federal tax and state taxes
- Identified, researched, and assessed various tax issues while providing information to managers
- Ability to work both independently and as part of a team with professionals at all levels
- Operated QuickBooks to record, store, and analyze information
Education
B.S - Finance
DeSales University
Center Valley, PABachelor of Arts - Business Administration
DeSales University
Center Valley, PA05.2020
Skills
- Digital Media Advertising
- Social Ad Campaigns
- Digital Content Development and Management
- Increasing Engagement
- Influencer Collaboration
- Online Marketing and Advertising
Timeline
The Kamran Afshar Data Analytics Center, DeSales University
08.2020 - 05.2020
Social Media Manager
Factory LLC
01.2020 - 09.2023
LNC Tax Service
01.2018 - 05.2018
Red Lobster
01.2016 - 03.2020
B.S - Finance
DeSales University
Bachelor of Arts - Business Administration
DeSales University
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