Megan Orecchia
Megorecchia.com
Summary
As a forward-thinking Creative Leader, I specialize in elevating brand narratives and driving sales through human-centric storytelling. With expertise across branding, licensing, entertainment, beauty, and wellness, I blend creativity with strategic business insights. I excel in building and mentoring cohesive teams, thriving on collaboration and the challenges of dynamic environments. Committed to crafting compelling stories, I aim to create lasting impacts in all projects.
Overview
13
13
years of professional experience
Work History
Creative Director
Dermalogica
Los Angeles, CA
09.2018 - Current
- Led and managed the US creative and content team, encompassing designers, video producers, editors, copywriters, and project managers, fostering a collaborative and high-performance culture.
- Drove storytelling and creative innovation across multiple channels, enhancing both B2C and B2B engagements, including successful paid media campaigns, e-commerce optimizations, product launches, visual merchandising, and branded events.
- Developed and executed comprehensive go-to-market content strategies, establishing structured content development timelines to align with business goals.
- Implemented streamlined creative workflow processes, improving efficiency in request management and project delivery timelines.
- Revamped Dermalogica’s Amazon content and storytelling, achieving a notable 34% increase in conversion rates through strategic content enhancements.
Senior Graphic Designer
21st Century Fox
Los Angeles, CA
08.2015 - 09.2018
- Crafted and executed creative strategies for marketing initiatives across FOX, FX, National Geographic Channel, and FOX Sports, enhancing brand engagement.
- Managed network assets for cable and digital platforms, ensuring quality and brand compliance.
- Concepted and designed promotional materials for network events and branded campaigns.
- Led the rebranding of Fox Networks Group’s distribution department, emphasizing core network strengths.
Creative Director
Brand Central LLC
Los Angeles, CA
07.2013 - 08.2015
- Developed marketing and sales materials, including brand decks, one-sheets, style guides, and packaging concepts, to enhance brand presentation.
- Managed product approvals for clients, ensuring alignment with brand standards and client expectations.
- Provided oversight for trend consulting to major partners, including Target Stores, delivering strategic insights and guidance.
Executive Assistant to the Creative Director
Creative Artists Agency, CAA
Los Angeles, CA
03.2011 - 06.2013
- Designed brand development materials, including visual mood boards, brand decks, one-sheets, style guides, and mock-ups, to effectively communicate brand identity.
- Handled photography and graphic production, photographing project assets, retouching images, and preparing creative mechanicals for print.
- Coordinated brand summits and creative presentations, and managed design team’s project timelines and deadlines, ensuring efficient workflow and timely delivery.
Education
Bachelor of Arts - Fine Arts
University of Southern California
Los Angeles, CASkills
- Team Development & Leadership
- Strategic Vision & Creative Direction
- Brand Development & Management
- Art Direction
- Project Management
- Campaign Development Expertise
- Innovative Problem Solving
- Content Strategy & Development
- Strong Analytical Skills
- Cross-Functional Collaboration
Timeline
Creative Director
Dermalogica
09.2018 - Current
Senior Graphic Designer
21st Century Fox
08.2015 - 09.2018
Creative Director
Brand Central LLC
07.2013 - 08.2015
Executive Assistant to the Creative Director
Creative Artists Agency, CAA
03.2011 - 06.2013
Bachelor of Arts - Fine Arts
University of Southern California