Accomplished communications expert with over 25 years of experience at creating positive relationships with media, stakeholders and clients. Adept in creating and implementing effective communication strategies. Spearhead strategic initiatives to evolve brand image and awareness. Excel in crisis management and building strong relationships across all department levels.
Overview
25
25
years of professional experience
Work History
Director of Communications
Anne Arundel County Department of Health
01.2022 - Current
Responsible for supervising and overseeing the Office of Communications for the Anne Arundel County Department of Health.
Work across departments and with key stakeholders to increase awareness about campaigns, new initiatives and policies that affect the health of nearly 600,000 residents.
Lead communication and outreach efforts promoting health initiatives across the county, focusing on advancing health equity, health literacy and health education.
Develop and implement comprehensive and integrated communication plans and strategies.
Oversee management of department's public image, outreach relationships, and programs to improve relations with public, stakeholders, and employees.
Cultivate the internal communications department for 800 employees. Improved management communications by providing executive coaching and messaging and developing and implementing standard and consistent communication processes, procedures, materials and tools.
Work with various news outlets to get positive news coverage about the department 19 times in one year.
Spokesperson on behalf of department.
Lead in redesigning department website.
Support company's business strategy and growth, evolve brand image, and nurture award-winning culture.
Develop comprehensive communications strategies to evolve communications, educate the public, engage with clients, protect the department's brand, and foster partnerships.
Oversee department public relations and events to broaden programs and services , reduce risk, and manage the department's response in crisis situations.
Ensure content is timely, accurate, consistent, and aligned with the department's mission.,
Manage crisis communications preparedness and protocols and maintain media monitoring for rapid response.
Senior Content Strategist
Baltimore County Government
11.2020 - 12.2021
Developed and executed strategies to help translate county's mission, vision and core values into video and audio content which is easily consumable by residents and employees.
Worked with Office of the County Executive and Senior Leadership Team to identify stories within county government that are of interest to county residents and tell those stories using multimedia platforms.
Develop and produce content to support rollout of major countywide initiatives.
Provide media training to members of County's Senior Leadership Team and other prominent officials.
Television Journalist - Anchor, Reporter, Producer
WBAL-TV NBC
04.2014 - 11.2020
Pitched and created impactful, exclusive news stories through carefully crafted relationships with community members, local, state, federal public officials and sources who trusted and valued integrity and quality of my work.
Researched, gathered, wrote and presented earned, well researched reports on live television, tackling complex subjects in clear concise manner.
Wrote scripts, edited, and conducted live interviews.
Responsible for coordinating shoots and reporting on everything from breaking news to investigative work, and inspiring community stories.
Responsible for daily social media posts with news and buzz worthy content.
ADDITIONAL NEWSROOM EXPERIENCE: WMAR, WSYX/WTTE, WUPW, WLUC, KOLD, CBS News
Adjunct Professor
Loyola University Maryland
09.2018 - 05.2019
Created and wrote course on media writing for journalism students.
Director of Digital Newsroom
Maroon PR
11.2013 - 04.2014
Developed and launched company's digital newsroom.
Worked with clients on ways to tell their story in a creative, memorable and effective way.
Assisted clients with media training.
Education
Associate of Arts - Journalism
Central Michigan University
Mount Pleasant, MI
Skills
Leadership
Strategic Communications
Crisis Communications
Targeting Messaging
Public Speaking
Media Training
Writing
Earned Media
Marketing
Broadcasting
Story Telling
Branding
Spokesperson
Social Media
Videography
Accomplishments
Initiated successful redesign of entire county Department of Health website
Increased overall website views by 553.49% YoY from Jan 1 - July 31, 2023 - '24 (6,742 - 44,058)
Increased website users by 484.1% (4,433 - 25,893)
Brought increased traffic to Naloxone FAQ page by 21,910.69% (159 - 34,997) of views and 25,195.16% (124 - 31,366) in users
Launched campaign with excellent media coverage on new initiative that provided two free gun locks to adult residents
Earned media coverage from multiple positive stories promoting campaigns and programs.
Affiliations
The Arc of Baltimore
MS Society
Gigi's Playhouse
Maryland Hall
Maryland SPCA
Donate Life Maryland
Special Olympics Maryland
Timeline
Director of Communications
Anne Arundel County Department of Health
01.2022 - Current
Senior Content Strategist
Baltimore County Government
11.2020 - 12.2021
Adjunct Professor
Loyola University Maryland
09.2018 - 05.2019
Television Journalist - Anchor, Reporter, Producer
WBAL-TV NBC
04.2014 - 11.2020
Director of Digital Newsroom
Maroon PR
11.2013 - 04.2014
Associate of Arts - Journalism
Central Michigan University
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