Megan Reznik
New York,NY
Summary
Proven marketer with a track record of developing targeted campaigns and enhancing brand visibility in the luxury beauty space. Excelled in teamwork, adaptability, and leveraging tools like Salesforce to drive growth. Demonstrated ability to improve customer engagement and execute strategic marketing initiatives, achieving significant market penetration. Values innovative thinking and brings unique and never-been-done before ideas to the table. When working with a team, I pride myself in strong and effective communication skills as it is what truly drives ultimate success.
Overview
2
2
years of professional experience
Work History
Associate Education/Planning/Events
Interparfums Luxury Brands
04.2024 - 07.2024
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Contributed to the development of comprehensive training programs and events to support brand objectives
- Lead monthly/bi-weekly sales communication documents, launch kits, and retailer specific requests
- Collaborated and helped develop the enhancement of product knowledge, selling skills, and team management to field teams across the country
Marketing Coordinator
Interparfums Luxury Brands
04.2023 - 03.2024
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Lead team initiatives including world launches, event strategy, sampling, visual execution, promotion and ensured consistent brand footprint across e-retail and in store
- Generated weekly/monthly sell through reports, product launch reports, and event performance
- Coordinated and executed seasonal marketing programs, design layouts, ads, copy and marketing collateral with management, retailers and global office
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
Marketing Coordinator
Greystone & Co
05.2022 - 04.2023
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Developed marketing event campaigns for all internal/external events and analyzes corresponding reports
- Responsible for maintaining strong client and vendor relations to support event and merchandise initiatives
- Planned, coordinated, and ran all social media, SMS and email marketing strategies
- Coordinate branded merchandise projects through a strong understanding of the buying and merchandising process
Marketing Strategist
Bayard Advertising
02.2022 - 05.2022
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
- Conducted thorough market research to identify new business opportunities and areas for growth.
- Managed public relations efforts, securing positive coverage in industry publications and enhancing company reputation.
- Drove marketing initiatives to increase social media visibility and overall website exposure
- Improved search engine rankings by implementing effective SEO practices tailored to specific industry requirements.
Education
Bachelor of Arts - Business
University of Maryland - College Park
College Park, MD05.2021
Skills
- Teamwork and Collaboration
- Flexible and Adaptable
- Dependable and Responsible
- Critical Thinking
- Customer Service
- Problem-Solving
- Nielson
- Adobe
- MS Word, Excel
- Dash Hudson
- Salesforce
- Hubspot
Timeline
Associate Education/Planning/Events
Interparfums Luxury Brands
04.2024 - 07.2024
Marketing Coordinator
Interparfums Luxury Brands
04.2023 - 03.2024
Marketing Coordinator
Greystone & Co
05.2022 - 04.2023
Marketing Strategist
Bayard Advertising
02.2022 - 05.2022
Bachelor of Arts - Business
University of Maryland - College Park
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