Summary
Overview
Work History
Education
Skills
Specialties
Timeline
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Megan Snow

Summary

Results-oriented retail professional that is product obsessed with a creative and passionate spirit to drive innovation and collaboration. Love to find new ways to do things that drive results and efficiency.

Overview

16
16
years of professional experience

Work History

Ecommerce Merchandiser

Rakuten - Shopstyle
05.2021 - 05.2023
  • Develop and implement strategic plans to drive online sales growth and meet revenue targets.
  • Manage day-to-day operations of company's online store platform, including product listings, pricing, and promotions.
  • Lead digital marketing efforts, including SEO, SEM, email marketing, and social media advertising, to drive traffic to online store and increase conversion rates.
  • Analyze sales data and customer feedback to identify trends, opportunities, and areas for improvement.
  • Collaborate with marketing team to create compelling content and promotions that resonate with target audience.
  • Monitor and optimize online customer experience, including website usability, navigation, and SEO.
  • Stay current on industry trends, best practices, and emerging technologies in ecommerce and retail.

Associate Buyer, Apparel, Drinkware, Pets & Accessories

Shutterfly
01.2018 - 07.2020
  • Develop and execute Merchandising Strategies that support business objectives for PGHD business
  • Understand Shutterfly customer
  • Proactively identify opportunities in assortment for growth /decline by category based on market trends, competitive landscape, and historical performance
  • Incorporate insights into design strategy and assortment
  • Develop PGHD deep dives and author Creative Briefs to Designers that support Merchandising Strategies and Assortment Plans
  • Partner with Internal Designers to develop designs & collections that are on-brand and drive revenue
  • Present assortment and product learnings in all product and financial meetings
  • Own production launch calendar and all roadmap projects for selected categories
  • Build strategic relationships cross-functionally with GM, Content, Production, Marketing, Creative, and Design
  • Manage day-to-day execution of all projects, cross-functional meetings, and product launch requirements.

Assistant Buyer, Pillows and Rugs

Williams-Sonoma, Inc. – Pottery Barn – DTC Textiles
12.2015 - 12.2017
  • Assist Buyer with developing seasonal assortment plans to define product requirements for Design
  • Assist Buyer and Inventory Management to provide Sourcing and Production Management with purchase quantities, delivery dates, flow and exit strategies for initial cost and production negotiations for new programs
  • Work with Visual to create signage and in-store collateral
  • Provide Visual with product information (facts, inspiration, pricing)
  • Coordinate development all signage (new, special, markdowns) and all in-store collateral
  • Assist Buyer with providing Inventory Management with final assortment plans (line lists), product details, target retails, estimated IMU, importance to overall assortment (big bets) and floor plan location for developing purchase projections and buy plans
  • Update document and ensure accuracy
  • Make recommendations to assist Buyer with developing seasonal and core product mix for department or area
  • Participate in the development of annual and seasonal financial plans
  • Responsible for approving catalog proofs for each season (pricing, naming, copy)
  • Enters and tracks information in Excel and PLM systems.

Content Editor

Meltwater Group
04.2012 - 11.2015
  • Responsible for researching and reaching out to media outlets to obtain information on journalists, editors and producers
  • Manage content social media presence
  • Involved in undertaking specific projects relevant to development of Meltwater Press, working creatively to contribute new ideas to improve research development process
  • Maintained contact database so data is current and up to date
  • Utilized social media for marketing purposes as well as a source for reaching out to media outlets
  • Managed client and sales teams update requests and distribute them to appropriate team member for completion.

Retail Merchandise Manager

Fresno Sports Management
02.2007 - 07.2011
  • Managed retail store for Triple-A affiliate for S.F
  • Giants, including staffing, inventory, marketing, and online store
  • Implemented detailed marketing plan for Team Store for 2009-2011 season
  • Increased sales for department over a two year period
  • Maintained overall appearance of Team Store by daily restocking, cleanliness, and ensuring floor and window displays are arranged in a positive and dynamic manner
  • Oversaw hiring, training, and managing game day personnel
  • Controlled receiving product and ensured proper inventory data entry in Point-Of-Sale system
  • These include organization and execution of monthly inventory and maintain reconciliation standards.

Education

Bachelor of Science in Business Administration - Marketing

California State University, Fresno
Fresno, CA
05.2009

Skills

  • Retail Merchandise Buying
  • Supply Chain Management
  • Sales Records Analysis
  • Consumer Buying Patterns
  • Competitor Activities Monitoring
  • New Merchandise Presentation
  • Sales Forecasting

Specialties

Driven Self Starter, Team Player, Product Development, Taxonomy, Strategist, Resourceful, Results Oriented, Solutions Oriented

Timeline

Ecommerce Merchandiser

Rakuten - Shopstyle
05.2021 - 05.2023

Associate Buyer, Apparel, Drinkware, Pets & Accessories

Shutterfly
01.2018 - 07.2020

Assistant Buyer, Pillows and Rugs

Williams-Sonoma, Inc. – Pottery Barn – DTC Textiles
12.2015 - 12.2017

Content Editor

Meltwater Group
04.2012 - 11.2015

Retail Merchandise Manager

Fresno Sports Management
02.2007 - 07.2011

Bachelor of Science in Business Administration - Marketing

California State University, Fresno

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