Megan Stanchfield
WI
Summary
Dynamic, results-driven sales leader with 14+ years of experience in CPG and grocery retail. Proven track record of driving double-digit growth, building strategic partnerships, and leading national account strategies. Skilled in contract negotiation, trade budget management, and data-driven storytelling using Nielsen and SPINS. Recognized for collaborative leadership, broker management, and mentoring new talent while consistently delivering revenue growth and market expansion.
Overview
13
13
years of professional experience
Work History
Senior National Account Manager (Promotion)
Oatly
04.2025 - Current
- Recognized leader at NFRA and WAFC industry forums
- Train and onboard new hires to ensure consistency and team development
- Support and lead additional regional accounts to align with national strategy
National Account Manager
Oatly
05.2022 - Current
- Increased Oatly business by 92% in year one and an additional 21% in year two
- Manage the brand’s largest national retailer, overseeing strategy and execution across all divisions
- Maintain strong relationships with national category buyers and divisional teams
- Lead national meetings and develop sell decks to drive strategic initiatives
- Negotiate annual contracts to optimize terms and strengthen partnerships
- Oversee Pricing, Promotion, Product Assortment, and Placement at national and divisional levels
- Utilize Nielsen and SPINS data to build compelling selling stories
Grocery Sales Manager (Albertson’s)
Ripple
04.2021 - 05.2022
- Projected to increase sales by 28% within first year
- Managed Albertson’s national and divisional promotional strategies
- Oversaw trade budgets to optimize sales and margin
- Developed customer-specific annual plans and collaborated cross-functionally to deliver AOP
- Managed additional retailers including WinCo, HyVee, Meijer, Schnucks, and Bashas
- Directed proactive broker management
Midwest Client Manager
Green Seed Group
02.2020 - 04.2021
- Managed multiple brands, driving growth strategies in forecasting, pricing, margin, and promotion planning
- Supported start-up and international brands entering the U.S. market
- Created category review presentations and maintained close relationships with buyers and UNFI/KeHE account managers
- Oversaw broker management across 45 brokers in the Midwest, driving independent natural channel growth
Senior National Grocery Manager (Promotion)
Rishi Tea
07.2019 - 02.2020
- Partnered with VP of Sales and COO to hit annual sales goals and shape company strategy
- Led new business development at the national level
- Negotiated contracts, forecasted sales, and managed budgets for major retail accounts
Account Manager (Promotion)
Rishi Tea
09.2017 - 07.2019
- Increased sales by 15% YTD across major accounts including Wegmans, Vitamin Shoppe, Sobeys, and Fresh Market
- Partnered with brokers and distributors (UNFI, KeHE) to ensure product placement and promotional execution
- Collaborated with R&D to develop private label blends tailored to customer needs
Midwest Account Manager
Rishi Tea
11.2016 - 09.2017
- Coordinated cross-departmental projects from concept to implementation
- Expanded shelf space through upselling and innovation
- Managed troubleshooting for fulfillment, shipping, and product launches
Associate Client Manager
SC Johnson, Nielsen
10.2015 - 11.2016
- Managed portfolio of SC Johnson clients across five categories
- Negotiated quarterly contracts and pricing
- Analyzed category and competitor trends to identify innovation opportunities
- Presented monthly business reviews to highlight drivers of change
Regional Sales Merchandising Manager (Promotion)
Bolthouse Farms
12.2013 - 10.2015
- Managed accounts across Midwest states and Canada, increasing market share
- Led beverage resets across six states and Western Canada
- Directed launch of premium beverages at top national grocery chains
- Managed and trained six territory merchandising reps
Wisconsin Territory Merchandising Rep
Bolthouse Farms
09.2012 - 12.2013
- Serviced 550+ grocery stores to ensure product placement and sales growth
- Trained and recruited new merchandisers
- Organized large food shows for Roundy’s, Certco, and Woodman’s
Education
Bachelor of Science - Education, Cultural Awareness & Mathematics
Edgewood College
Madison, WI01.2007
Skills
- Broker Management
- Promotional strategy development
- Business Growth and Retention
- Sales Forecasting
- Contract Negotiation
- Strategic Planning
- Trade Budget Management
- National & Regional Account Management
Timeline
Senior National Account Manager (Promotion)
Oatly
04.2025 - Current
National Account Manager
Oatly
05.2022 - Current
Grocery Sales Manager (Albertson’s)
Ripple
04.2021 - 05.2022
Midwest Client Manager
Green Seed Group
02.2020 - 04.2021
Senior National Grocery Manager (Promotion)
Rishi Tea
07.2019 - 02.2020
Account Manager (Promotion)
Rishi Tea
09.2017 - 07.2019
Midwest Account Manager
Rishi Tea
11.2016 - 09.2017
Associate Client Manager
SC Johnson, Nielsen
10.2015 - 11.2016
Regional Sales Merchandising Manager (Promotion)
Bolthouse Farms
12.2013 - 10.2015
Wisconsin Territory Merchandising Rep
Bolthouse Farms
09.2012 - 12.2013
Bachelor of Science - Education, Cultural Awareness & Mathematics
Edgewood College