Megan Thompson
Los Angeles,CA
Summary
Results-driven Account Director with 11+ years of experience in strategically managing and leading transformative marketing campaigns for global brands. Proven expertise in developing strong client relationships, crafting data-driven business strategies, and fostering high-performing teams for exceptional campaign performance. Specializes in digital and traditional media.
Overview
11
11
years of professional experience
Work History
Account Director
RAPP
10.2020 - 07.2023
- Personally cultivated and nurtured client relationships in the Finance, Medical and Education industries, serving as the key point of contact and trusted advisor.
- Drove business growth by managing media teams in developing and executing multi-faceted digital, social and traditional media strategies to exceed client KPIs within budget.
- Developed intimate understanding of client business goals and used this knowledge to shape branding and media strategy to achieve desired outcomes.
- Collaborated seamlessly with cross-functional internal teams, including Media, Technology, Analytics, and Creative, to align campaign strategies with business goals, ensuring flawless execution and outstanding results.
- Coordinated with many digital / social partners and vendors in order to keep media buys cutting-edge and highly relevant, introducing advanced level testing and optimization methods to stay ahead of industry trends.
- Led, mentored, and inspired a high-performing team, fostering a collaborative and results-oriented environment to maximize individual and collective potential.
- Ensured proper execution of client branding / strategy and media best practices in creative projects by advising creative and project management teams.
- Led client meetings and quarterly business reviews, ensuring flawless implementation of marketing efforts while solidifying and strengthening valuable client partnerships.
- Managed accounts to retain existing relationships and grow share of business.
Account Supervisor
RAPP
05.2016 - 09.2020
- Oversaw media campaign planning, execution, optimization, analysis and reporting, utilizing data insights to make informed decisions and drive continuous improvement.
- Successfully managed and supervised domestic and international digital and social media campaigns for high-profile clients in Technology and Finance industries, ensuring that client goals were met and client strategies were implemented.
- Collaborated with Technology / Development teams to audit campaign landing pages, improve user experience, place necessary campaign tags and create complex retargeting audiences.
- Efficiently managed multiple creative projects, ensuring that client branding was followed, client goals were fulfilled and media team best practices were met.
- Presented regular updates, learnings, and optimizations to client teams in several weekly reporting meetings.
Senior Account Executive
Direct Partners
05.2015 - 04.2016
- Managed digital, traditional and social media campaigns for multiple clients in the Technology, Finance and Packaged Goods industries in both domestic and international markets.
- Successfully launched and operated several types of campaigns, including eCRM, sweepstakes, apps, digital, traditional and more.
- Coordinated creative production to align with client goals and media needs, including digital banners, social posts, content syndication assets, SEM keywords, landing pages, microsites, print ads, OOH placements and more.
- Worked as project manager on several creative projects simultaneously, leading assignments from idea generation through completion and acting as liaison between designers and clients. Tasks included incorporating revisions, editing and proofreading, as well as generating and updating status reports, hotsheets and creative briefs for ongoing project progress.
- Responsible for coordinating several weekly reporting/status meetings and presenting updates, learnings and optimizations to client teams.
Account Executive
Direct Partners
06.2012 - 04.2015
- Served as primary point of contact for a wide variety of clients in the Technology, Packaged Goods, Automotive and Luxury Goods industries.
- Operated as liaison between media buyers, clients and creative teams to provide competitive print, direct mail, web, radio and broadcast concepts
- Ensured timely and budget-compliant deliverables by spearheading internal resources and managing client relationships.
- Managed client eCRM campaigns and apps, including extensive work with technology and database teams.
- Managed print creative and placements for multiple clients in top domestic and international markets, editing up to 20 ads per week and trafficking all ad material under tight production deadlines.
- Promoted several live events for clients in the Technology vertical via digital media, OOH placements, airport units and guerilla marketing and managed production of branded conference collateral (including OOH placements, booth designs, interactive displays, print ads, attendee prizes, conference signage, etc.).
Education
Bachelor of Arts - Sociology
Pepperdine University
Malibu, CA04.2012
Skills
- Account Relationship Management
- Campaign Strategy and Planning
- Business Development
- Media Team Liaison
- Cross-Channel Marketing
- Investment Strategy
- Team Leadership and Mentoring
- Project Management
- Business Objective Analysis
- Client Base Retention
- Account Planning and Management
Timeline
Account Director
RAPP
10.2020 - 07.2023
Account Supervisor
RAPP
05.2016 - 09.2020
Senior Account Executive
Direct Partners
05.2015 - 04.2016
Account Executive
Direct Partners
06.2012 - 04.2015
Bachelor of Arts - Sociology
Pepperdine University
Similar Profiles
MASON GRAYMASON GRAY
Project Manager at RAPPProject Manager at RAPP
Neil DaleyNeil Daley
CFO/Controller at Bill Rapp, Inc.CFO/Controller at Bill Rapp, Inc.
David SummersDavid Summers
Mechanics Apprentice at Rapp AutomotiveMechanics Apprentice at Rapp Automotive