Megan Tribioli
Las Vegas
Summary
Results-driven marketing professional with a Bachelor's in Organizational Communication and Marketing and a Business of Sports Certificate from the University of Colorado at Boulder. Nearly a decade of experience in brand marketing, social media management, e-commerce strategy, and strategic marketing coordination across sports, entertainment, and consumer goods. Skilled in developing data-driven campaigns that drive brand awareness, engagement, and revenue growth. Adept at collaborating with agencies, partners, and cross-functional teams to execute seamless marketing initiatives. Proficient in tools like Google Analytics, MailChimp, Hootsuite, Sprout, Word Press, Formstack and Adobe, with strong communication, organization, and problem-solving skills.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Marketing Coordinator
Sphere
02.2024 - Current
- Implement metrics tracking systems to measure campaign success and inform data-driven decisions.
- Manage paid media efforts, including OOH campaigns across airport displays, billboards, and activation's.
- Assist in building, scheduling, and tracking email marketing campaigns in Salesforce Marketing Cloud.
- Copy write newsletters, online event description pages, among other sales and marketing assets.
- Develop marketing assets for sales teams, such as one-sheeters, seating and price charts, PowerPoint and Digi Deck presentations, and sizzle reels.
- Schedule and manage photoshoots to support marketing initiatives.
- Collaborated with agencies and vendors to streamline workflows.
- Partner with the project manager of the internal creative agency to coordinate deliverables, timelines, and the creative review process.
- Collaborate with cross-functional teams—including F&B, Social, Public Relations, Live Events, Group and Premium Sales, Accounting, and Brand—to ensure clear communication and support marketing initiatives.
- Work with F&B teams to create and maintain menu update processes for Sphere Las Vegas and Sphere Abu Dhabi.
- Implemented operational processes to support Sphere Abu Dhabi's team.
- Coordinated with web and development teams to update and enhance thesphere.com.
- Ensure correct information on partners sites such as Ticketmaster and Venetian Resort.
- Manage invoices and marketing team budget.
Brand Marketing Manager
Duraflame
03.2021 - 02.2024
- Managed e-commerce marketing operations at Duraflame, overseeing 110+ product listings on company website and retail partner platforms such as Walmart, Home Depot, Lowe's, and Amazon
- Utilized preferred syndication programs including Syndigo and Salsify to efficiently distribute marketing content across multiple platforms
- Create, schedule, engage, and manage content strategy across all four brands on Twitter, Instagram, Facebook, Pinterest, and Facebook Groups.
- Grew the Duraflame Instagram by 32% during a 6-month sweepstake campaign.
- Started the B&B Charcoal Tik Tok in April 2023 which now has more than 29k followers.
- Make data-driven decisions for marketing campaigns, utilizing analytic tools such as Google Analytics to optimize performance.
- Develop engaging marketing content and concepts to drive brand awareness and audience engagement.
- Manage relationships with external partners and agencies, coordinating marketing efforts effectively.
- Plan and execute assets for tradeshows and events, ensuring optimal success and brand visibility.
- Assist Sales and Operations team with their marketing needs for presentations, events, and education to retailers.
- Manage and track budgets for marketing initiatives.
- Collaborate with cross-functional teams to provide social media support for company-wide initiatives across four brands.
- Collaborate with internal team members to ensure timely and accurate execution of social media campaigns.
- Utilize SEO best practices for online advertising campaigns on various retailer sites.
- Collaborate with agency and internal teams to provide direction and budget for paid media and ad spend efforts.
Marketing Coordinator
Betfred
08.2020 - 03.2021
- Collaborate with cross-functional teams to develop and execute social media content strategies, increasing brand awareness on Instagram, Twitter, YouTube, Facebook, and LinkedIn using Hootsuite.
- Tracked and analyzed key social media metrics, including follower counts, social media mentions, engagement rates, thru-plays, etc. to make data-driven decisions and optimize marketing efforts.
- Developed, implemented, and executed strategic marketing promotions and campaigns centered around major sporting events and Betfred Sports app updates.
- Acted as the primary liaison for all Colorado and Nevada partnerships, including the Denver Broncos, Colorado Rockies, Rod Smith, Virgin Hotels, Saratoga Resorts, and KOA/iHeart Radio, conducting weekly meetings to ensure successful marketing collaborations.
- Defined, maintained, and managed the Betfred Sports USA brand for the sports betting segment targeting consumers.
- Created and distributed press releases to enhance public relations efforts and generate media coverage.
- Provided copywriting expertise for marketing efforts in Colorado, Nevada, and Iowa, collaborating with partners as needed.
- Collaborated with in-house agency and vendors to develop creative assets and fulfill advertising requirements.
- Assisted in developing and executing digital advertising strategies, including paid media and sponsored content, to maximize reach and engagement.
- Monitored industry trends, best practices, and emerging platforms to continuously improve social media and marketing strategies.
- Assisted in coordinating and promoting special events and activations to support brand initiatives and increase customer awareness.
Direct Marketing Manager
MGM Resorts
01.2018 - 08.2020
- Served as the primary liaison for the playSTUDIOS partnership, facilitating regular communication, providing daily recaps, and conducting weekly brainstorming sessions to integrate playSTUDIOS branding into MGM Resorts' marketing efforts.
- Designed, organized, and executed email and direct mail campaigns for Bellagio, New York-New York and playSTUDIOS in collaboration with MGM Resorts internal agency.
- Coordinated social media efforts for Bellagio, New York-New York and playSTUDIOS to ensure contractual obligations were met and marketing objectives achieved, while maintaining brand standards.
- Implemented targeted direct marketing strategies, resulting in increased Bellagio and New York-New York hotel stays plus entertainment purchases on a weekly basis.
Assistant Marketing Manager
MGM Resorts
07.2017 - 06.2018
- BetMGM marketing activations for major sporting events such as Canelo vs. GGG, Super Bowl, and March Madness across MGMRI properties.
- Allocated BetMGM acquisition goals to each MGMRI property during March Madness activations to optimize sign-up performance.
- Played a key role in achieving a remarkable 78% year-over-year increase in BetMGM sign-ups during the enterprise wide March Madness activation.
- Organized and executed marketing efforts for promotions and large sporting events to drive customer engagement and maximize brand visibility.
Marketing and Promotions Team
Denver Broncos
07.2015 - 07.2017
- Implemented successful pregame, on-field, and in-stadium promotions, as well as engaging social media campaigns to drive increased fan engagement.
- Developed and executed targeted promotional plans for various demographic groups, ensuring effective marketing events.
- Collaborated with the Manager of Fan Development and Coordinator of Marketing and Promotions to oversee game day operations, promotions, and in-market events.
- Coordinated player involvement and executed 12 non-game day Denver Broncos fan engagement special events throughout the Denver area.
- Leveraged social media platforms to enhance fan interactions and promote team events, resulting in heightened brand awareness and community engagement.
Education
Bachelor of Arts - Communications
University of Colorado At Boulder
Boulder, CO12-2016
Skills
- Product launches
- Campaign execution
- Customer segmentation
- Competitive analysis
- Mobile marketing
- Influencer partnerships
- Sales presentations
- Data-driven decision making
- Audience engagement
- KPI tracking
- Brand building
- Partnership development
Certification
Business of Sports Certification from University of Colorado
Timeline
Senior Marketing Coordinator
Sphere
02.2024 - Current
Brand Marketing Manager
Duraflame
03.2021 - 02.2024
Marketing Coordinator
Betfred
08.2020 - 03.2021
Direct Marketing Manager
MGM Resorts
01.2018 - 08.2020
Assistant Marketing Manager
MGM Resorts
07.2017 - 06.2018
Marketing and Promotions Team
Denver Broncos
07.2015 - 07.2017
Bachelor of Arts - Communications
University of Colorado At Boulder
Similar Profiles
Kumar SushantKumar Sushant
Co-founder & CTO at SphereCo-founder & CTO at Sphere
Dante CoronaDante Corona
Guest Experience Representative at SphereGuest Experience Representative at Sphere
Rahul KumarRahul Kumar
Senior IT Technician & Procurement Manager at SphereSenior IT Technician & Procurement Manager at Sphere