Versatile and results-oriented business professional. Expert in the advertising industry, retaining business, and building client relationships. Highly adaptable with demonstrated ability to lead and operate in many different business environments.
Overview
18
18
years of professional experience
Work History
Owner
Brookehouse Media, LLC
Houston , TX
06.2019 - Current
Successfully launched a new full-service advertising agency from the ground up that generated $2 million in revenue
Handled all financial operations, including accounts receivable and payable, payroll, and cash management
Developed and implemented innovative strategies and marketing plans to promote company growth and profitability
Established and maintained relationships with key vendors and strategic partners
Automotive Regional Sales Specialist
Hearst Media Services
Houston, TX
04.2012 - 05.2018
Increased dealership ROI through various Hearst Media Service products including print, digital, direct marketing, and social media
Developed comprehensive advertising solutions while managing a desk with sales volume of $1.8 million
Nurtured strong client relationships by providing hands-on customer service with a consultative relationship
Account Manager
RMM Online
Austin, TX
05.2011 - 04.2012
Worked closely with Sales Account Executives to understand client's objectives and needs
Organized research and competitive information for Sales Account Executives
Developed strategic media plans and created innovative solutions for more complex RFPs
Pulled inventory forecasts, created insertion orders, and filled out agency spec sheets and templates
Provided weekly reporting to Sales Account Executives on all active campaigns
Worked with Ad Operations to manage campaign delivery and optimization
Account Manager (Digital Media Planner/Buyer)
Centro, LLC
San Francisco, CA
10.2008 - 05.2011
Collaborated with sales to help develop a comprehensive local and national online media strategy
Assembled site considerations and made recommendations on how to best allocate agency advertising budgets
Developed and issued RFPs to media publishers, analyzed proposals, and negotiated rates to determine media selections
Led the development and implementation of campaigns ranging from branding to direct response
Managed campaign budgets, campaign optimization, and campaign performance reporting and analysis
Facilitated order processing and approval of media insertion orders
Supported sales executives in responding to client requests such as campaign wrap ups, campaign results, and research
Fostered and managed ongoing relationships with both agency clients and media publishers
Account Manager
EyeWonder
New York, NY
09.2007 - 09.2008
Participated in existing and new client relationships by providing expertise on rich media campaigns
Developed presentations and documents to communicate strategies and concepts to clients
Provided regular reporting and updates to clients on campaign progress
Analyzed performance data and identified strategies for maximizing campaign performance
Collaborated with the sales team on campaign proposals and presentations
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