Megan Whitehouse
Houston,TX
Summary
Versatile and results-oriented business professional. Expert in the advertising industry, retaining business, and building client relationships. Highly adaptable with demonstrated ability to lead and operate in many different business environments.
Overview
18
18
years of professional experience
Work History
Owner
Brookehouse Media, LLC
Houston , TX
06.2019 - Current
- Successfully launched a new full-service advertising agency from the ground up that generated $2 million in revenue
- Handled all financial operations, including accounts receivable and payable, payroll, and cash management
- Developed and implemented innovative strategies and marketing plans to promote company growth and profitability
- Established and maintained relationships with key vendors and strategic partners
Automotive Regional Sales Specialist
Hearst Media Services
Houston, TX
04.2012 - 05.2018
- Increased dealership ROI through various Hearst Media Service products including print, digital, direct marketing, and social media
- Developed comprehensive advertising solutions while managing a desk with sales volume of $1.8 million
- Nurtured strong client relationships by providing hands-on customer service with a consultative relationship
Account Manager
RMM Online
Austin, TX
05.2011 - 04.2012
- Worked closely with Sales Account Executives to understand client's objectives and needs
- Organized research and competitive information for Sales Account Executives
- Developed strategic media plans and created innovative solutions for more complex RFPs
- Pulled inventory forecasts, created insertion orders, and filled out agency spec sheets and templates
- Provided weekly reporting to Sales Account Executives on all active campaigns
- Worked with Ad Operations to manage campaign delivery and optimization
Account Manager (Digital Media Planner/Buyer)
Centro, LLC
San Francisco, CA
10.2008 - 05.2011
- Collaborated with sales to help develop a comprehensive local and national online media strategy
- Assembled site considerations and made recommendations on how to best allocate agency advertising budgets
- Developed and issued RFPs to media publishers, analyzed proposals, and negotiated rates to determine media selections
- Led the development and implementation of campaigns ranging from branding to direct response
- Managed campaign budgets, campaign optimization, and campaign performance reporting and analysis
- Facilitated order processing and approval of media insertion orders
- Supported sales executives in responding to client requests such as campaign wrap ups, campaign results, and research
- Fostered and managed ongoing relationships with both agency clients and media publishers
Account Manager
EyeWonder
New York, NY
09.2007 - 09.2008
- Participated in existing and new client relationships by providing expertise on rich media campaigns
- Developed presentations and documents to communicate strategies and concepts to clients
- Provided regular reporting and updates to clients on campaign progress
- Analyzed performance data and identified strategies for maximizing campaign performance
- Collaborated with the sales team on campaign proposals and presentations
Assistant Account Executive
Fox Station Sales
Dallas, TX
03.2007 - 09.2007
- Proactively managed multiple advertising client accounts
- Provided regular updates to clients on campaign progress
- Regularly contacted advertising clients regarding campaign optimization, growth strategies, and opportunities
- Developed, managed, and nurtured client relationships
Education
Bachelor of Science - Advertising
Texas Tech University
12.2006
Skills
- Microsoft Office
- Regulatory Compliance
- Client Service
- Sales Force
- Account Management
- Account Retention
- Account Planning
- Account Strategy
- Sales Negotiation
- Sales Analysis
- Client Relations
- Copy Coordination
Timeline
Owner
Brookehouse Media, LLC
06.2019 - Current
Automotive Regional Sales Specialist
Hearst Media Services
04.2012 - 05.2018
Account Manager
RMM Online
05.2011 - 04.2012
Account Manager (Digital Media Planner/Buyer)
Centro, LLC
10.2008 - 05.2011
Account Manager
EyeWonder
09.2007 - 09.2008
Assistant Account Executive
Fox Station Sales
03.2007 - 09.2007
Bachelor of Science - Advertising
Texas Tech University
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