Megan Willis
Selah,United States
Summary
Accomplished Brand Development Manager with a proven track record at The Odom Corporation, enhancing brand visibility and driving sales through strategic marketing initiatives and effective client relationship management. Consistently exceeded sales targets by leveraging innovative brand-building strategies and cultivating key partnerships. I demonstrate exceptional proficiency in Microsoft Office and internal communications which allows me to contribute significantly to brand growth and market positioning. Career goals include further advancing expertise in brand strategy, chain management and expanding market reach.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Brand Development Manager
The Odom Corporation
Yakima, WA
09.2018 - Current
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Created and managed marketing campaigns for new products.
- Strategically devised customer approaches, meeting sales objectives, and capitalizing on emerging opportunities, while implementing brand strategies to increase market share.
- Maintained an up-to-date knowledge of industry trends and best practices.
- Planned and executed events to promote brand awareness.
- Recommended product changes to enhance customer interest and maximize sales.
- Worked closely with internal teams such as Sales and Marketing departments to ensure successful execution of branding initiatives.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Designed sales-driven programs and promotions to facilitate team objectives.
- Worked effectively in team environments to make the workplace more productive.
- Utilized various software and tools to streamline processes and optimize performance.
- Identified needs of customers promptly and efficiently.
- Coordinated with the purchasing department to ensure timely replenishment of inventory.
Account Manager
Young's Market Company
Yakima, WA
12.2011 - 09.2018
- Regularly exceed target sales growth for my territory
- Built and maintained strong relationships with accounts, exponentially growing business in the process
- Answer customers inquiry regarding current products, pricing and availability
- Exchange selling strategies and marketing information with colleagues
- Demonstrate products at customer locations and answer questions about products and services
- Regularly train accounts staff on products in order to generate a higher sales rate and overall revenue growth
- Work with supplier partners to consistently educated myself on new product launches
- Reset store displays for special events and seasonal merchandise changes.
Marketing and Events Intern
Benson Vineyards Estate Winery
Manson, WA
04.2011 - 07.2011
- Researched and booked bands for all live music events
- Created monthly events for the winery
- Set up and delegated tasks for employees during events
- Photographed events to help with the online social networking and marketing
- Worked in the tasting room which developed initial sales strategies
Education
Certified Specialist of Wine -
Society of Wine Educators
06-2015
Global Wine Studies - Marketing and Branding Strategy, International Wine Trade, Professional Sensory Analysis, Viticulture and Enology
Central Washington University
Ellensburg, WA, United StatesGlobal Wine Study Abroad -
Central Washington University
Ellensburg, WA, United StatesHigh School Diploma -
Christian Faith School
Des Moines, WA, United StatesSkills
- Skills Development
- Project Management
- Proficient in Microsoft Office
- Proficient in Territory Sales Management
- Certified Wine Expert
- Client Relationship Management
- Strategic Brand Positioning
- Sales Activity Oversight
- Promotional planning
- Strategic Sales Development
- Brand-building strategies
- Internal communications
- Product management
- Sales support
- Brand ambassador partnerships
Honors and Accomplishments
- Brand Manager of the Year, 2020
- Sales Representative of the Year, 2016
- Certified Specialist Of Wine
- Society of Wine Educators
- Member, Alumni Association Central Washington University
Certification
- Certified Specialist of Wine
- Licensed Realtor
- Board Director, Yakima Association of Realtors
Timeline
Brand Development Manager
The Odom Corporation
09.2018 - Current
Account Manager
Young's Market Company
12.2011 - 09.2018
Marketing and Events Intern
Benson Vineyards Estate Winery
04.2011 - 07.2011
- Certified Specialist of Wine
- Licensed Realtor
- Board Director, Yakima Association of Realtors
Certified Specialist of Wine -
Society of Wine Educators
Global Wine Studies - Marketing and Branding Strategy, International Wine Trade, Professional Sensory Analysis, Viticulture and Enology
Central Washington University
Global Wine Study Abroad -
Central Washington University
High School Diploma -
Christian Faith School
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