Marketing Strategy
MEGHA BASAVARAJ WANI
Marketing Analyst
Chicago,IL
Summary
An adept Analytical Professional with a focus on leveraging marketing technology to drive strategic initiatives and business growth, with a strong emphasis on SQL for data manipulation and analysis. My expertise lies in leveraging advanced SQL skills alongside digital marketing tools and data analysis techniques to drive strategic marketing initiatives and foster business growth. My adeptness in data integration and reporting, coupled with a keen insight into market research, drives increased conversion rates, maximizes ROI, and secures market share expansion.
- Proficient in leveraging analytics and visualization tools for insightful interpretations of market dynamics and campaign metrics.
- Skilled in the strategic selection and optimization of MarTech tools, including CRM, automation, and digital ad platforms.
- Expert at using data analytics to craft targeted marketing strategies that enhance customer engagement and experience.
- Adept at utilizing SQL for precise KPI analysis, ensuring effective tracking of marketing initiatives using SQL queries.
- Skilled in integrating data from various sources and creating comprehensive reports to support strategic decisions.
Overview
4
4
years of professional experience
3
3
Certification
1
1
Language
Work History
Marketing Analyst Intern
Unlock Technologies
05.2023 - 07.2023
- Orchestrated end-to-end process of data analysis, from pulling and cleansing data sets to delivering actionable insights, contributed to 15% increase in ROI and improved strategies for customer acquisition and retention
- Served as crucial liaison, bridging gap between teams in charge of operations, sales, business intelligence, and data to guarantee seamless data flow and satisfaction of analytical needs, increasing overall effectiveness of campaigns by 20%.
- Streamlined digital tracking process by creating automated reporting tools and dashboards, achieving 25% faster data analysis turnaround that aided in monitoring critical marketing metrics.
Student Marketing Consultant
Microsoft Minecraft
01.2023 - 04.2023
- Spearheaded market research for Minecraft, integrating sentiment tracking and keyword analysis; delivered a 40% boost in user engagement and 25% increase in in-game purchases through strategic data-driven marketing initiatives.
Marketing Manager
Scaler Academy
02.2021 - 06.2022
- Led data-driven Go-to-market strategies that enhanced brand visibility in STEM segments by 25% and utilized SQL alongwith BI tools such as Looker for customer data analysis to refine marketing tactics, resulting in a 20% surge in decisionaccuracy
- Piloted product launch events and webinars, elevating brand engagement by 30%, and spearheaded the development ofautomated reporting dashboards that tracked key performance indicators to optimize campaigns, achieving a 38% increasein the efficacy.
HR Analyst
Accenture
06.2018 - 06.2019
- Managed HR data processes, ensuring flawless onboarding and offboarding activities for thousands of employees by maintaining 100% data accuracy, contributing to strategic HR analytics for workforce optimization
- Addressed and systematically resolved over 4,000 employee cases, leveraging data analytics to enhance HR decision-making, which was instrumental in achieving a15% increase in employee engagement through diversity initiatives.
Business Analyst
Tata Consultancy Services
05.2017 - 05.2018
- Executed deep-dive data analysis on over 10,000 monthly banking transactions, driving compliance and delivering key insights that guided customer acquisition strategies and maintained 98% satisfaction rate
- Pioneered process improvements through rigorous quality assurance protocols and analytical reviews, leading to substantial reduction in transaction errors by 95% and a 15% boost in operational efficiency, generating substantial cost savings.
Education
MS - Marketing Analytics
Purdue University, Daniels School of Business, STEM
West Lafayette, IN12.2023
MBA - Marketing
Alliance University
Bangalore, IND04.2021
MBA - Marketing
INSEEC School of Business And Economics
Paris, FR05.2020
Bachelor of Commerce - Marketing
Karnataka University Dharwad
Karnataka, IND05.2017
Skills
- Marketing Strategy Development
- Content Marketing
- Google Analytics
- Search Engine Optimization
- Channel Marketing
- Campaign Management
- Data visualization
- R
- Python
- SEO
- A/B testing
- Go-To-market Strategy
- SQL
- Market research
- Data warehousing
- Social media marketing
- Project management
- Scrum
- Agile
- Email marketing
- Content creation
- Process improvement
- Ad-hoc reporting
- Data analysis
- Customer segmentation
- Macros
- Pricing strategy
- Dashboard building
- ETL
- A/B Testing
Certification
- Certified Scrum Product owner
- SEMrush SEO certified
- Advanced Google Analytics.
Honors and Tools
HONORS: , TCS - “Star performer of the Month” , Accenture - “Recognition of the month”, Scaler - “Leadership award”
Tools: MS office, SEMrush, Canva, Google trends, Trello, Asana, Salesforce, Lead squared, GA4, Optimizely, Mural, Facebook business suite, ServiceNow, Azure Databricks, Jira, Adobe analytics, Snowflake, Heap, Power BI, Looker, Slack, Marketo, Domo, HubSpot, Google Tag Manager, AdWords, Tableau
Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Affiliations
- Member of AAARCC under the office of Diversity, Inclusion and Belonging
- Volunteered for “Save the Children” The NGO working for children’s education and protection of child rights
Accomplishments
Apron-New Product Development
Associated with Purdue University Daniels School of BusinessAssociated with Purdue University Daniels School of Business
- Designed a UI prototype for our team’s new product idea of a kitchen management app, Aprons, which provides recipe recommendations, conducted concept testing through surveys and focus groups, performed revenue estimation, and presented a road map for idea development
TCS: Star Performer of the Month
- Awarded for exceptional performance and outstanding contributions to project success.
Accenture: Recognition of the Month
- Earned for delivering high-impact solutions and demonstrating commitment to excellence.
Scaler: Leadership Award
- Received in acknowledgment of exemplary leadership qualities and positive influence on team dynamics.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceCareer advancementPersonal development programsHealthcare benefitsInterests
Product Marketing
Marketing analysis
Pricing strategy
Digital Marketing
Market Research
Marketing intelligence
AI for Marketing
Sales enablement
Timeline
Marketing Analyst Intern
Unlock Technologies
05.2023 - 07.2023
Student Marketing Consultant
Microsoft Minecraft
01.2023 - 04.2023
Marketing Manager
Scaler Academy
02.2021 - 06.2022
HR Analyst
Accenture
06.2018 - 06.2019
Business Analyst
Tata Consultancy Services
05.2017 - 05.2018
MS - Marketing Analytics
Purdue University, Daniels School of Business, STEM
MBA - Marketing
Alliance University
MBA - Marketing
INSEEC School of Business And Economics
Bachelor of Commerce - Marketing
Karnataka University Dharwad
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