Meghan Armstrong-Lancaster

• Drove content marketing campaign and developed editorial calendar to deliver high-quality content and optimize performance.
• Boosted brand awareness by developing and implementing strategic marketing campaigns.
• Collaborated with creative team and external partners to complete wide range of video projects.
• Streamlined internal communication processes, leading to improved collaboration between departments for more efficient project completion.
• Develop and execute internal communications plan to showcase hospital achievements internally.
• Established and managed relationships with external data providers and research vendors.
• Networked with industry experts and medical professionals to drive brand awareness and promote unique surgical services in marketplace.
• Created visually appealing marketing materials that effectively communicated product benefits to target audiences.
• Captured events and navigated social media for industry-related items to develop meaningful content to share with followers.
• Enhanced customer engagement through the creation of compelling social media content.
• Develop and present powerpoint presentations to key stakeholders and department leaders to educate teams on the importance of marketing and how our team supports the organization.

In my role at GKV, I specialized in managing SEM and paid social campaigns, focusing on performance optimization and strategic collaboration. I prepared detailed analytics reports to inform stakeholders and provided insights on platform changes to enhance campaign effectiveness. My work contributed to improved client engagement and campaign success.

At CACI International Inc, I excelled in managing media buying processes, ensuring effective campaign execution and optimization. My role involved fostering client relationships, negotiating with media vendors, and providing comprehensive performance reports. I consistently delivered results that enhanced campaign effectiveness and client satisfaction.

At Stanley Black & Decker, I played a pivotal role in shaping the social media landscape by executing strategies that aligned with key marketing initiatives. My responsibilities included monitoring user engagement, resolving customer service inquiries, and tracking campaign performance. I successfully developed an advocacy program that significantly boosted brand loyalty and engagement.

In my customer service role at Stanley Black & Decker, I provided exceptional customer service through social media, addressing inquiries and resolving issues promptly. I collaborated with the marketing team to enhance brand presence and ensure customer satisfaction. My proactive approach in monitoring trends allowed us to exceed expectations, while my analytical skills helped compile detailed performance reports.