Meghan Athey
Hinckley
Summary
Dynamic PR professional with a proven track record at Moburst, excelling in campaign strategy and media relations. Expert in crafting compelling narratives and building strong client relationships, leading to increased media coverage and engagement. Skilled in copywriting and KPI tracking, I deliver impactful results through strategic communication and attention to detail.
Overview
19
19
years of professional experience
Work History
Campaign Manager
Moburst
Remote
08.2025 - 03.2026
- Managed end-to-end execution of integrated marketing and PR campaigns, aligning strategy with client goals and timelines
- Developed campaign messaging, pitch angles, and strategic narratives to support media outreach and brand positioning
- Wrote and refined media pitches, generating increased coverage opportunities and enhancing engagement
- Led client communication through structured meeting agendas and strategic updates, facilitating ongoing strategic alignment
- Built and maintained media lists, tracked coverage, and delivered quarterly reports with actionable performance insights and recommendations
- Conducted research on PR, media, and industry trends to inform campaign strategy
- Utilized various PR and marketing tools to streamline workflows, monitor coverage, and support reporting
Podcast PR Publicist & Director of Client Onboarding
Command Your Brand
08.2023 - 11.2024
- Directed client onboarding, ensuring seamless transitions from sales to publicity and achieving 95% satisfaction rate.
- Developed messaging strategies to align with clients' brand voices and business goals, enhancing overall engagement.
- Wrote copy for podcast appearances, pitches, and bios, resulting in increased bookings on top-tier shows.
- Built trusted relationships with clients and podcast hosts, reinforcing long-term collaboration and repeat engagement.
Founder & Owner
Nonna Bea Boutique
06.2019 - 06.2023
- Launched and operated boutique retail brand focused on women’s fashion, managing marketing, inventory, and customer relations to drive brand visibility.
- Designed and implemented brand storytelling to connect authentically with target audiences.
- Managed vendor relationships and coordinated branding, copywriting, and promotional materials to ensure cohesive brand messaging.
- Built an engaged community through strategic social media campaigns, growing Instagram following by 200%.
Hairstylist
Studio M Salon
Brunswick
08.2007 - 09.2011
- Performed hair cutting, coloring, and styling using the latest techniques and tools.
- Provided personalized hair consultations to determine client preferences and needs.
- Delivered personalized client services, fostering loyalty and trust among clientele through effective communication.
- Maintained cleanliness and organization of workstations and salon areas daily.
- Cultivated brand representation and relationship-building skills, laying the foundation for future PR success.
Education
License in Cosmetology -
Grace School of Cosmetology
Middleburg Hts, OH01-2008
Bachelor's Degree -
Baldwin Wallace University
Berea, OH05-2007
Skills
- Campaign strategy
- PR Strategy & Execution
- Social Media Management
- Copywriting & Messaging
- Content creation
- Brand Development
- Brand development
- Media relations
- Client onboarding
- Client communication
- Relationship building
- Google Suite
- Meta Business Suite
- Effective communication
- Persuasive communication
- Detail-oriented
- Time management
- Public relations
Timeline
Campaign Manager
Moburst
08.2025 - 03.2026
Podcast PR Publicist & Director of Client Onboarding
Command Your Brand
08.2023 - 11.2024
Founder & Owner
Nonna Bea Boutique
06.2019 - 06.2023
Hairstylist
Studio M Salon
08.2007 - 09.2011
License in Cosmetology -
Grace School of Cosmetology
Bachelor's Degree -
Baldwin Wallace University