Meghan Butler
Madison,WI
Summary
Results-oriented marketer specializing in digital strategy and event coordination. Skilled in data analysis and creative problem-solving, successfully aligning marketing initiatives with company culture while promoting employee engagement and inclusion. Committed to enhancing organizational effectiveness through transparent communication and strategic planning.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Culture Development
Conveyance Solutions
08.2023 - Current
- Champion and communicate the company's core values and culture to both internal teams and external stakeholders.
- Organize and lead events, activities, and programs that promote team bonding, inclusion, and company spirit.
- Act as a bridge between leadership and employees, ensuring alignment with company culture and listening to employee feedback.
- Help integrate new employees into the company culture through orientations, mentorship, or cultural training.
- Encourage and support initiatives that promote a diverse, inclusive, and respectful work environment.
- Promote work-life balance, mental health awareness, and other employee wellness initiatives.
- Act as a channel for transparent communication about the company’s cultural goals and achievements.
- Recognize areas where the company culture can improve and work to address those gaps.
- Collect feedback and data to assess the success of cultural initiatives and make recommendations for improvements.
- Assist in managing change by ensuring cultural continuity and alignment during organizational transitions.
- Attend and represent the company at conferences, community events, and cultural or industry gatherings.
- Develop content (e.g., newsletters, blog posts, social media) to promote company culture and values, both internally and externally.
- Create visually engaging graphics, marketing materials, and branded content to promote company culture and values across platforms (e.g., social media, internal communications, posters, and presentations).
- Develop designs for events such as posters, invitations, flyers, and digital materials that reflect the company’s culture and branding.
Marketing Coordinator
Absolute Noise Control
Weatherford, TX
08.2021 - 07.2022
- Kept customer, vendor, and project status information organized and searchable within a database.
- Researched market and competitive intelligence to drive decision-making.
- Developed and managed strategic social media content and digital campaigns.
- Created and managed complex databases of leads and contacts.
- Designed automated email campaigns to engage leads and clients.
- Managed LinkedIn and Facebook communications for brand growth.
- Developed visually compelling product brochures and marketing materials.
- Conducted market research to identify trends and customer preferences.
- Updated databases with customer information collected from various sources.
- Collaborated closely with internal teams including sales, operations, finance.to ensure alignment of overall objectives across departments.
- Managed relationships with external vendors to ensure successful completion of projects within budget constraints.
- Delivered administrative support services to improve marketing efforts.
Retail Operations Manager
Ulta Beauty
Weatherford, TX
10.2020 - 08.2021
- Maximized team productivity and met business operations standards.
- Controlled costs by tracking expenses and optimizing workflows.
- Managed inventory strategies and analyzed purchasing trends.
- Led team training and performance enhancement initiatives.
- Improved store operations through strategic planning.
Merchandise Coordinator
Ulta Beauty
Weatherford, TX
09.2020 - 10.2020
- Managed merchandise tracking and verified data integrity.
- Created visually appealing displays to drive sales.
- Coordinated product sampling and inventory audits.
Lead Cashier
Ulta Beauty
Weatherford, TX
10.2019 - 09.2020
- Trained new employees in compliance standards and procedures.
- Managed escalated customer situations and transactions.
- Maintained efficient cash register operations.
Education
B.S. - Marketing with a Concentration in Digital Marketing
Southern New Hampshire University
01.2023
Skills
- Digital marketing strategy
- Social media management
- Event planning
- Employee training
- Content creation and copywriting
- Data analysis and KPI tracking
- Graphic design and branding
- SEO and SEM campaigns
- Email marketing and automation
- CRM and database management
- Trend analysis and market research
- Business development
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Lightroom
- Adobe Acrobat
- Microsoft Office 365
- Google Suite
- Canva
- Visual Design Tools
- Google Ads
- Google Analytics
- SEMrush
- HubSpot
- Salesforce CRM
Certification
- Advanced Google Analytics
- Hubspot Academy: Content Marketing, Email Marketing, SEO, Digital Marketing
- SEMrush SEO Toolkit
References
References available upon request.
Timeline
Culture Development
Conveyance Solutions
08.2023 - Current
Marketing Coordinator
Absolute Noise Control
08.2021 - 07.2022
Retail Operations Manager
Ulta Beauty
10.2020 - 08.2021
Merchandise Coordinator
Ulta Beauty
09.2020 - 10.2020
Lead Cashier
Ulta Beauty
10.2019 - 09.2020
B.S. - Marketing with a Concentration in Digital Marketing
Southern New Hampshire University