Meghan Craig
Leawood,KS
Summary
Dynamic, collaborative writer passionate about creating compelling content and driving engagement. Highly skilled in social media, scripts, publishing, and journalism.
Overview
23
23
years of professional experience
Work History
Writer
DesignKC Magazine
08.2023 - Current
- Interviewed local home and business owners, conducted research, and wrote compelling feature articles highlighting community.
- Utilized exceptional brainstorming, writing, editing, and proofreading skills to produce interesting and error-free content.
Hallmark Cards
Creative Strategist, Social Media
08.2015 - 03.2023
- Increased engagement via likes, follows, click-throughs and comments by creating and directing original organic and paid posts and campaigns for Hallmark's social accounts.
- Shaped and executed brand strategy. Translated business, brand, and social objectives into impactful social campaigns and timely, relevant posts, articles, videos, and tutorials.
- Managed team of editors, writers, and designers through competing deadlines, high-visibility projects, quick turnarounds, and ambiguity with positive attitude, self-motivated spirit, and encouraging approach to leadership.
- Leveraged industry learnings, performance results, and trend analysis to take strategic risks, innovate, and make recommendations related to insights.
- Used deep knowledge of social platforms and passion for innovation to learn and evolve daily.
Scriptwriter
Hallmark Cards
01.2017 - 01.2022
- Wrote scripts for two seasons of Ready, Set, Celebrate.
- Collaborated with Hy-Vee (grocery chain) team to coordinate product highlights in script.
- Brainstormed episode themes and creative, meaningful activities for cast to do during each episode.
- Wrote online tutorials to accompany episode crafts and activities.
- Script-supervised and made real-time script edits on set.
Hallmark Cards
Editorial Director, Licensed Properties
06.2008 - 08.2015
- Grew partnership between Hallmark and Disney/Lucasfilm/Pixar, Warner Bros, DreamWorks, Harry Potter, NBC, and more, through innovative program solutions that led to expanded footprint at retail, higher sales, and more consumer engagement.
- Led teams of designers and writers in developing licensed products and programs.
- Analyzed sales performance and tailored new product strategy to fit emerging trends and sales data.
- Strategically aligned with marketing and design while directing product and promotional copy.
Additional Experience
Copywriting
08.2000 - 10.2023
- Copywriter, Hallmark Cards: wrote fresh, engaging promotional posts, emails, and physical materials, blog posts, articles, greeting cards, gift products, stationery, children's books, and Keepsake Ornament packaging.
- Publishing, Hallmark Cards: Used character-development and storytelling skills to write or edit over 10 children's books.
Freelance Writer
Scripts, Books, Data Analysis
03.2023 - Current
- Scriptwriter, Together Credit Union: Translated complex topics into easily accessible and conversational scripts for variety of radio influencers.
- Writer, Dover Publications: Researched and wrote adult coloring books based on Dolly Parton and TV's Yellowstone.
- Editor, Hallmark Cards: Used industry expertise to analyze data for products and categories across business units.
- Wrote and edited high-quality content under deadline pressure with exciting, captivating, and authentic approach.
Education
Bachelor Of Journalism - Magazine Journalism
University of Missouri - Columbia
Columbia, MOSkills
- Scriptwriting
- Social Media Content Development
- Magazine Journalism
- Website Articles and Tutorials
- Innovation
- Brand Strategy & Voice
- Trend Forecasting & Analysis
- SEO Principles
- Creative Strategies
- Attention to Detail
- Translating Complex Topics Into Engaging and Accessible Copy
Community Involvement
2014-2023: Led a weekly creative club for elementary-school kids. Worked to inspire creativity, build confidence, and encourage collaborative skills. Also created an online writing club for kids in 2020.
Timeline
Writer
DesignKC Magazine
08.2023 - Current
Freelance Writer
Scripts, Books, Data Analysis
03.2023 - Current
Scriptwriter
Hallmark Cards
01.2017 - 01.2022
Hallmark Cards
Creative Strategist, Social Media
08.2015 - 03.2023
Hallmark Cards
Editorial Director, Licensed Properties
06.2008 - 08.2015
Additional Experience
Copywriting
08.2000 - 10.2023
Bachelor Of Journalism - Magazine Journalism
University of Missouri - Columbia
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