Summary
Overview
Work History
Education
Skills
Timeline
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Meghan Glenn

New York,New York

Summary

Results-driven Tech and Media Revenue Leader with a proven track record of spearheading teams to achieve consistent revenue growth and client activation. Known for innovative thinking and strategic execution, I conceptualized patented technologies, developed successful go-to-market (GTM) strategies, and played a pivotal role in securing 40% of the company's revenue. Adept at building and leading high-performing teams, my expertise spans client acquisition, interactive media campaigns, and strategic partnerships within the tech industry.

Overview

10
10
years of professional experience

Work History

Vertical Head of Sales - Media/Publishing

Flowcode
11.2021 - 12.2023
  • Led a high-performing seven-person team (three sellers, two BDRs, and two CSMs) to 100%+ revenue attainment over several quarters, and 10x client activation year over year
  • Pioneered the conceptualization of Flowcode’s patented conversion pixel and advanced geo technologies, including strategic planning, market feedback sessions, product builds, and go-to-market (GTM) strategies.
  • Instrumental in driving 40% of the company’s revenue, onboarding 65% of total new clients in 24 months, with an average deal size of $60,000+ Annual Recurring Revenue (ARR).
  • Applied personal relationships, social marketing, and aggressive outbound strategies to personally schedule over 22% of the company’s monthly sales meetings.
  • Executed interactive media campaigns for distinguished clients such as Dr. Phil, the Jonas Brothers, Kohler, NBC, Disney, Nexstar, and others.
  • Formulated strategies for publishers, agencies, and ad tech vendors to acquire, analyze, and monetize first-party data at scale.
  • Collaborated cross-functionally to develop the first offline-to-online omnichannel media measurement methodology.
  • Worked seamlessly between marketing, product, and engineering teams to develop and market product updates.
  • Sourced and onboarded strategic integration and referral partners to expand Flowcode’s channel sales relationships.

Digital Sales Director

Nexstar Media Group Inc.
01.2016 - 11.2021
  • Led digital business development for Scranton and Chicago markets, generating over $4M annually.
  • Developed platform-agnostic media campaigns, leveraging market expertise and media trends for measurable client results.
  • Analyzed campaign data using Google Ad Manager, Google Analytics, TapClicks, and others, enabling real-time optimizations.
  • Conducted sales training for Frequence platform rollout, reaching 1,400 Nexstar sales professionals nationwide.
  • Innovated new advertising tactics (APT, WGN Plus) and vetted/selected new digital media partners.
  • Pitched and closed the largest digital contracts in WGN-TV history during a global pandemic, securing over $1.2M in commitments.
  • Maintained #1 local digital market share year over year, securing 40%+ of digital dollars spent annually.

Independent Consultant, Digital Marketing

Self
08.2015 - 01.2016
  • Provided innovative communication, marketing, and sales strategies for 10+ clients.
  • Developed and implemented graphic assets, social media campaigns, and PPC campaigns.
  • Conducted meetings with clients to determine project intent, requirements and budgets.
  • Specialized in SEO strategy, content development, website conceptualization, and brand identity.
  • Collaborated with teams to define, strategize, and implement marketing and web strategies.
  • Coordinated live event booking for musician Don Amero and sourced/managed music festivals.

Digital Sales Director

Digital First Media Inc
03.2015 - 08.2015
  • Built relationships with customers and community to establish long-term business growth.
  • Cultivated sales for Torrington/Housatonic properties, securing $20,000+ in monthly sales.
  • Collaborated with 6 multimedia sales representatives and operations teams to surpass expectations.
  • Monitored implementation and life cycle of digital programs, establishing a digital-first office culture.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Digital Sales Director

Record Journal Publishing
03.2014 - 03.2015
  • Managed digital training and operations for 8 account executives, achieving 100% seller activation.
  • Developed conquest digital strategy for automotive clients and conducted community digital trainings.
  • Solved complex problems to increase sales effectiveness and streamline business direction.
  • Exceeded personal new business revenue goals, fostering a new vendor relationship with Simpli.fi.

Education

BA - History

Eastern Connecticut State University
2013

Skills

  • Negotiation expertise
  • Business development
  • Strategic planning
  • Relationship building
  • Solution selling
  • Sales coaching
  • Cross-functional collaboration
  • Sales Operation
  • Strategic Account Development
  • Business Planning
  • Performance Management

Timeline

Vertical Head of Sales - Media/Publishing

Flowcode
11.2021 - 12.2023

Digital Sales Director

Nexstar Media Group Inc.
01.2016 - 11.2021

Independent Consultant, Digital Marketing

Self
08.2015 - 01.2016

Digital Sales Director

Digital First Media Inc
03.2015 - 08.2015

Digital Sales Director

Record Journal Publishing
03.2014 - 03.2015

BA - History

Eastern Connecticut State University

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Meghan Glenn