Meghan Henning
Cape Coral
Summary
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
11
11
years of professional experience
Work History
Sr. Marketing Specialist – Demand Gen S&P
Aledade
04.2024 - Current
- Boosted brand awareness by developing and executing targeted marketing campaigns
- Increased lead generation through the implementation of innovative digital marketing strategies
- Mentored junior team members by providing guidance on best practices in marketing strategy development and execution.
- Ran large scale strategic demand gen campaigns as the lead campaign manager
- Developed targeted campaigns that supported sales pipeline growth
- Developed and implemented a comprehensive marketing strategy to align with our payer and sales business partners
- Analyzed raw data to identify target audiences, market trends and the healthcare landscape
- Developed training and implementation documents for new processes and procedures for cross teams
- Led the creation and execution of multi-channel marketing campaigns; SEO, Social, email, website landing pages and content marketing
- Built out campaigns in Monday, HubSpot and Salesforce (creation of UTMs, campaign builds for analytics)
- Monitored and analyzed campaign performance by using data tools, in order to identify areas for optimization and retros
- Developed and managed an effective marketing budget
- Played a pivotal role in company growth by identifying new business opportunities and strategically positioning products within these markets
- Developed comprehensive competitor analysis reports to inform strategic decision making
Sr. Marketing Specialist - Payer Marketing
Aledade
12.2022 - 04.2024
- Ran large scale operational projects as the lead project manager
- Worked with sales teams to review pipelines and support selling needs by region/ territory
- Developed training and implementation documents for new processes and procedures for cross teams
- Alanysed payer contract pipeline to prep sales teams for upcoming contracts to sell
- Developed a New Cross sell strategy to alleviate pressure from sales
- Developed a sprint tracker for my department which was then implemented within various departments
- Developed marketing strategies to align with our payer business partners
- Created an in-depth RAPID system to better track key decision makers on high stakes projects
Project Manager
Adirondacks ACO
05.2019 - 12.2022
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals
- Planned, designed, and scheduled phases for large projects
- Established effective communication among team members for enhanced collaboration and successful project completion
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results
- Pulled together team leaders and account staff to research and define new products and budget
- Organized and led the development of high-level data projects that was partnered with the NYDOH and HIXNY
- Built and delegated work plans, communicating progress to executives
- Set clear expectations and goals for project teams. Track progress against timeline, milestones and budget, revise as needed
- Ran ongoing internal and external program meetings, including weekly status check-ins
- Developed and maintained contracting strategies for multiple external partners
- Developed project plans that were compliance with Federal regulations and compliant
- Reported out monthly to Board of Managers, Finance and Compliance Committees
- Was the point of contact for external partners as well as our network
- Provided program and project status reports to the project team and company
Executive Assistant
OneCare Vermont
11.2018 - 05.2019
- Handled confidential and sensitive information with discretion and tact
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time
- Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed
- Processed travel expenses and reimbursements for executive team and senior management group
- Assessed and relayed urgency and priorities before accepting or declining appointments or meetings
- Coordinated and supported Finance Committee Meetings including all scheduling, preparation, and information distribution; recording, deciphering, and distribution of monthly minutes
- Served as a liaison between departments to facilitate effective communication throughout the company
- Streamlined executive communication by managing emails, phone calls, and scheduling appointments
- Coordinated events for staff members, promoting team-building activities and boosting morale within the workplace
- Supported executives in decision-making processes by conducting research and presenting findings in clear formats
- Prepared and edited presentations on behalf of executives for both internal meetings and external conferences
- Contributed to budget management by monitoring expenses and providing detailed expenditure reports regularly
Marketing Coordinator - Contract Position
SymQuest
06.2018 - 09.2018
- Answered general marketing department inquiries by email, phone, and mail
- Developed visually engaging marketing materials to support product launches and promotions
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes
- Planned and executed internal and external marketing events
- Enhanced brand visibility by developing and implementing targeted marketing campaigns
- Created engaging brochures and flyers to use for promotional materials and distribution
- Developed and executed marketing plans for trade shows and other events to increase brand awareness
- Coordinated public relations activities, securing positive press coverage for company initiatives
- Managed workflow between staff, coordinating documents, and creative material distribution
Strategic Merchandising Analyst/Sales & Marketing Coordinator
Vermont Teddy Bear Company
06.2014 - 10.2017
- Monitored sales performance, adjusting merchandising plans as needed to maximize revenue potential
- Leveraged advanced analytics tools to identify areas of opportunity within the merchandise assortment strategy
- Implemented data-driven assortment plans tailored to individual store demographics and needs
- Reduced excess inventory through strategic allocation of products across multiple channels
- Analyzed competitor pricing strategies to maintain a competitive edge in the marketplace
- Maximized profitability by identifying opportunities for promotions, markdowns, and clearance sales
- Generated comprehensive reports on category performance for senior leadership review and decision-making purposes
- Streamlined processes for SKU creation and maintenance to ensure accurate product information
- Increased sales performance by developing and implementing innovative merchandising strategies
- Served as a liaison between corporate headquarters and field teams to address any concerns or issues related to merchandising initiatives
- Improved inventory management through effective forecasting and demand planning techniques
- Assembled reports and presentations to share insights and recommendations with stakeholders
- Devised data visualization dashboards to make complex data more accessible to stakeholders
- Aligned sales goals with overarching business objectives by collaborating closely with senior leadership on strategy development
- Expanded market share by identifying and penetrating new industry verticals, resulting in increased revenue diversification
Education
No Degree - Marketing And Statistics
Thomas College
Waterville, MENo Degree - Marketing And Journalism
University of Southern Maine
Portland, MEPolitical Science
Community College of Vermont
Winooski, VTSkills
- CRM management
- Product launches
- Campaign management
- Customer segmentation
- Competitive analysis
- Sales enablement
- Targeted advertising
- Marketing automation
- Strategic planning
- Digital marketing
- Client needs assessment
- Project management
Timeline
Sr. Marketing Specialist – Demand Gen S&P
Aledade
04.2024 - Current
Sr. Marketing Specialist - Payer Marketing
Aledade
12.2022 - 04.2024
Project Manager
Adirondacks ACO
05.2019 - 12.2022
Executive Assistant
OneCare Vermont
11.2018 - 05.2019
Marketing Coordinator - Contract Position
SymQuest
06.2018 - 09.2018
Strategic Merchandising Analyst/Sales & Marketing Coordinator
Vermont Teddy Bear Company
06.2014 - 10.2017
No Degree - Marketing And Statistics
Thomas College
No Degree - Marketing And Journalism
University of Southern Maine
Political Science
Community College of Vermont
Similar Profiles
LATASHA NELMSLATASHA NELMS
SENIOR PRACTICE TRANSFORMATION SPECIALIST at AledadeSENIOR PRACTICE TRANSFORMATION SPECIALIST at Aledade
Tara BravoTara Bravo
Senior Market Manager (SC/FL) at AledadeSenior Market Manager (SC/FL) at Aledade
Katherinne RestrepoKatherinne Restrepo
Sales Operations Administrator at AledadeSales Operations Administrator at Aledade