Meghan Howard

Meyer Hatchery is the second largest chicken hatchery in the United States offering live poultry, exotics, game birds, supplies and gifts.

• Hired as the Online Coordinator and Remote Team Lead and was Meyer Hatchery's first remote employee.
• After a complete website audit and SEO overhaul, established a distributed remote customer service responsible for live chats and email, which evolved into a full e-commerce team, adding in social media and newsletter marketing This included establishing SaaS programs that bridged the onsite employees with the remote team such as Slack, ZenDesk, Zoom, Asana, and more
• Currently manage between 20-30 distributed team members depending on the season spanning 10 states and 3 time zones
• Duties and roles as Website Manager include: search engine optimization, social media marketing, newsletter content generation, creation and maintenance of external and internal help desk (ZenDesk), creation and maintenance of the blog, product launching, optimizing images, product descriptions, technical support for website bugs and improvements for the front end and back end, working directly with the Web Developer and SysAdmin, analyzing and optimizing conversion rates and revenue, protecting Meyer Hatchery intellectual property and their online presence
• The website has seen nothing but positive revenue and conversion rate growth since hire
• In March 2020, transitioned Meyer's entire onsite call center and office staff remotely when the shutdowns began due to COVID. At the end of 2020, took over the management of the former call center team, and blended the website team with the call center to create an OMNI remote e-commerce team, which officially added the title of Customer Service Manager and Marketing Manager
• COVID brought an influx of website traffic, customers, demand, and products shipped. As the website, marketing, and customer service manager, I navigated this team through more than a year and a half of unprecedented sales, website demands, customer service issues, production and supply issues.
• In addition to duties as Website, Marketing, and Customer Service Managers, worked directly with the General Manager, Senior Executive, and the company owner on many projects, including the annual catalog and Customer Appreciation Day, a huge annual event that now includes a vendor show. Also, project managed the new front-end website, including front and back-end development and integration, an Android App, as well as launched a successful podcast and brand ambassador program.
• Made numerous company policy changes over the years that put Meyer at the forefront of our industry. Made adjustments to team job roles over time to better fit our changing company as well as strengths among team members.
• In July of 2021, my title changed to Communications and Project Development Manager, e-Commerce Manager, and Customer Service Manager to fully embrace all of the management hats and the duties I have fulfilled over the last 5 years. About a year later, that title was changed to Director of Sales and Marketing; Communications, and Project Development with no duty changes.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

• Founder and sole proprietor of MissFit Gear, an e-commerce business providing women's athletic apparel, gear, and accessories
• Worked with more than 15 small USA-based vendors to provide the items on the website
• Responsible for SEO, pricing, launching products, marketing, graphic design, etc
• Task management software Asana, social media software Buffer and Tailwind, as well as graphic programs such as Canva, Pixlr, and Picmonkey
• Newsletters were sent through Mailchimp
• Ran company independently with the assistance of contract freelance writers for product descriptions and blogs.
• Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
• Expanded product offerings by researching market trends and identifying potential growth opportunities.

Purely Poultry was a successful, transparent, and growing startup supported by a distributed team located throughout the US providing live poultry, exotics, and game birds.

• Filled various roles within the company including Product Nirvana Scientist, Marketing Melody Scientist, Promoter, Graphic Designer, Vendor Recruiter, and Team Harmony
• Demonstrative and clear communication among team members was vital to success with the use of software such as Google Chat and Hangout; task management software Asana and Nozbe
• This progressive organization was also committed to organizational health and learning
• The team members collectively read and worked through several books including The Advantage, Holacracy, and The B-Corp Handbook
• Ratified the Holacracy constitution in September of 2015 and were working toward B-Corp certification
• Purely Poultry was completely e-commerce based, using Zen Cart shopping cart software
• Proficient in all types of backend functions such as configuring website settings, altering attributes, sending purchase orders, adding vendors, editing shipping rates, updating text and photos on the site, and much more
• Additionally, responsible for contacting and setting up new vendors and all aspects of launching new products
• Responsible for many social and promotional functions as well, including Facebook, Twitter, Pinterest, as well as writing, designing, and scheduling a bimonthly newsletter, using Buffer to social schedule and listen, and Tailwind to promote through Pinterest
• Newsletters were processed with Mailchimp
• Posted blogs on the WordPress site
• Used graphic design software to create and optimize graphics for the website
• Have extensive knowledge in SEO and Google Analytics and took on the roles of Conversion Rate Optimizer and SEO Practitioner
• Communicate technical issues and bugs to Web Developer and work closely with them to fix and improve the website
• Tested all new developments and fixes on the dev site before pushing live to avoid business interruptions
• Posted job openings, screened and interviewed potential candidates, and worked closely with all new hires during their onboarding and process as well as responsible for remote training
• Instrumental in tremendous sales growth of this company: 20% in 2013, 40% in 2014, and 49% in 2015.
• Provided exceptional support to colleagues by sharing knowledge, offering assistance, and fostering teamwork.
• Exceeded performance goals through diligent task completion, attention to detail, and consistent follow-through on assignments.
• Optimized workflows with proactive problem-solving and process improvements that streamlined day-to-day operations.
• Promoted a culture of continuous learning within the team by initiating training sessions, sharing best practices, and encouraging skill development.

Penmac Personnel Services is a locally owned staffing agency, founded by Patti Penny in 1988

• Interviewed prospective employees, and assessed skills, weaknesses, and other qualifications to find jobs suitable for them
• Hired, fired, and counseled employees
• Ran criminal background checks, checked references, verified education, and conducted skills testing such as mechanical aptitude or speed and accuracy
• Administered safety training and company-specific orientations
• Placed many successful applicants who went on to be hired permanently
• Worked directly with area businesses, toured facilities, and discussed services provided to gain a bigger client base as well as to know the job that was being filled
• Worked with owners and human resources staff to assess needed skills and qualifications and used that information to find the best applicant match.