Meghan Jones
Senior Manager, Business Development Retail Partnerships
Dallas,TX
Summary
Versatile Marketing and Business Development Leader specializing in digital retail and online marketing. Skilled at planning, implementing and overseeing key initiatives to drive business growth and development. History of being a positive and influential force for good, cultivating an open and diverse culture that motivates, empowers and drives teams toward innovative solutions that meet strategic business objectives.
Overview
4
4
years of post-secondary education
15
15
years of professional experience
Work History
Senior Manager, Digital Experience
Samsung Electronics
Dallas, TX
01.2015 - Current
- Leadership role that defines, develops, and manages customer-centric digital experiences that drive education, acquisition, and sales across digital technology platforms.
- Lead internal sell-in and adoption of key products, services and partnerships through data-driven innovative sales and marketing plans enabling online retail channel growth.
- Oversee execution of strategic programs and initiatives to accelerate digital transformation and innovation for Samsung’s mobile retail business, in-store and online.
- Own the strategy, development, and execution of Samsung’s online retail experience (“RMX”) to drive brand awareness, support product launches and increase online sales through direct and indirect channels across multiple platforms.
- Build process and tools that enable cross-functional teams to execute against a cohesive retail marketing strategy, while striving for GTM operational excellence.
- Compile industry insights, competitor analysis, user research, data, and analytics to inform business decisions and digital product roadmap.
- Define and develop new capabilities and functionality to create custom partner solutions that deliver against company and customer objectives.
- Forecast and manage over $10M in annual marketing, design, and development budget.
- Executive-level communication and presentation skills, with the ability to influence stakeholders across the business on a global level.
Program Director
Infusion Development
Dallas, TX
01.2014 - 09.2015
- Cross-functional leader owning digital product strategy, planning, business development, marketing and delivery of high-impact, high profile programs for large tech companies including Samsung, Microsoft &, Radio-Shack.
- Managed global creative and development teams that conceptualized, implemented, and launched new digital solutions for field and sales training teams to drive brand advocacy.
- Improved success of high-profile multi-screen digital retail experience program by making proactive adjustments to internal and external operations.
- Interacted with customers and clients at the most senior level to continuously evolve, adapt and grow with the ever-changing tech industry.
- Expert leading marketing programs, managing timelines, procurement, and resource planning.
Account Supervisor
Slingshot LLC
Dallas, TX
08.2013 - 01.2014
- Supervised a team of Account Executives that managed design and media projects for various CPG brands.
- Defined, developed and executed marketing campaigns, promotions and social initiatives to deliver on clients short and long term strategies, goals and objectives.
- Expert at writing creative briefs, developing and managing timelines, while owning budgets and planning resources.
Senior Digital Account Executive
Ignite Partnership
Dallas, TX
02.2012 - 08.2013
- Manage strategy, execution, and oversight of all digital marketing for key accounts.
- Advanced through series of promotions, culminating in oversight of digital team that executed creative strategy and development of digital experiences for key clients.
Digital Account Manager
Idea Planet
Dallas, TX
06.2010 - 02.2012
- Directed strategy for large CPG, travel, entertainment, and retail clients such as Southwest Airlines, 7-Eleven, Sony, and Stauffer’s Cracker Company.
- Used consultative sales approach to identify opportunities for new business in the digital, social, and experiential space.
- Developed proposals for new and existing clients to meet requirements and grow agency capabilities.
Marketing and Business Development Coordinator
Imc2
Dallas, TX
07.2008 - 08.2010
- Coordinated sales enablement and business development activities, including creative services, production management and strategic sales support.
- Led sales tracking and enablement through Salesforce, managed PR activities, internal award submissions, company social media education and presence.
Account Executive
Eyewonder
New York, Chicago, NY, IL
01.2007 - 05.2008
- Built and strengthened relationships with new and existing accounts to drive revenue growth through the successful delivery of online advertising and partner campaigns.
- Promoted and transferred from New York to Chicago to grow company portfolio, providing agencies and publishers with online video and digital advertising solutions.
Education
Bachelor of Arts - Advertising
Texas Tech University
Lubbock, TX 08.2002 - 12.2006
Skills
Strategic Planning
Digital Marketing
Project Management
Relationship building and management
Verbal and written communication
New Business Development
Competitive analysis
Branding
Partnership development
Go to Market strategies
Accomplishments
- Recipient of “Circle of Excellence Award” for online retail experience development – Q2 2020.
- WISE (Women in Samsung Electronics) Committee Member & Content Contributor.
- Certified Scrum Master (June 2015).
- Certified Yoga Instructor - 200-hour PYT (2016 – 2020).
- Presented with Imc2 “Thought Leadership” award & peer-nominated Ignite “Mad Dog” award.
- Keynote speaker at the OMMA conference in Omaha, NE in 2007.
- Completion of over 250 hours of Samsung learning and development courses.
- Over 200 hours of service and volunteer time.
Timeline
Senior Manager, Digital Experience
Samsung Electronics
01.2015 - Current
Program Director
Infusion Development
01.2014 - 09.2015
Account Supervisor
Slingshot LLC
08.2013 - 01.2014
Senior Digital Account Executive
Ignite Partnership
02.2012 - 08.2013
Digital Account Manager
Idea Planet
06.2010 - 02.2012
Marketing and Business Development Coordinator
Imc2
07.2008 - 08.2010
Account Executive
Eyewonder
01.2007 - 05.2008
Bachelor of Arts - Advertising
Texas Tech University
08.2002 - 12.2006