Meghan Matlock
Charleston,SC
Summary
Offering solid foundation in digital marketing principles and quick learner eager to develop in fast-paced environment. Brings ability to understand and apply latest trends in SEO and social media strategies. Ready to use and develop skills in content creation and campaign analysis in Marketing Assistant role.
Overview
3
3
years of professional experience
Work History
Digital Marketing Assistant
Carolina Fixture Sales
06.2022 - 07.2024
- Created and published short-form social content across Instagram and Facebook growing engagement by 20% and increasing follower growth by 30% in a year
- Designed branded graphics and edited videos in Canva to support marketing initiatives and sales team needs
- Built and maintained monthly content calendars to maintain consistent and on-brand messaging across platforms
- Supported daily marketing operations including tracking performance metrics, monitoring social conversations, and ensuring timely content delivery
- Developed and executed targeted social media campaigns to enhance brand awareness
- Assisted in managing email marketing strategies, increasing customer engagement through tailored content
- Coordinated with sales teams to align marketing efforts with business objectives and enhance lead generation
Brand Sales Representative
Icelandic Glacial
06.2021 - 06.2022
- Supported product distribution and retail visibility across multiple accounts, ensuring brand consistency in displays and promotions
- Coordinated seasonal product launches, aligning logistics with marketing campaigns to maximize visibility
- Managed in-store merchandising efforts that increased promotional product exposure
- Partnered with marketing and retail teams to execute in-store promotions and digital activations, enhancing product visibility
- Developed and maintained strong relationships with retailers to enhance brand visibility.
Education
Bachelor of Arts - Public Relations
University of South Carolina
05-2022
Skills
- TikTok, Instagram, Pinterest, Facebook
- Microsoft Office
- Canva
- Strong Written & Verbal Communication skills
- Social media management
- Content creation
- Content calendar management
- Cross-functional collaboration
- MailChimp
Timeline
Digital Marketing Assistant
Carolina Fixture Sales
06.2022 - 07.2024
Brand Sales Representative
Icelandic Glacial
06.2021 - 06.2022
Bachelor of Arts - Public Relations
University of South Carolina