Summary
Overview
Work History
Education
Skills
Timeline
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Meghan Murphy

AZ

Summary

Results-oriented Project and Program Manager with a strong foundation in design, advertising, and marketing. Skilled in creative development, project management, and building effective cross-functional partnerships. Specializes in crafting strategic, growth-focused solutions that adapt to evolving business needs. A strategic planner with exceptional communication skills and a proactive, solutions-driven approach to challenges.

Overview

8
8
years of professional experience

Work History

Strategic Program Manager

Bitly
08.2023 - Current
  • Led strategic marketing initiatives and department-wide planning with Executive leadership to define priorities, goals, and KPIs that drive business success
  • Fostered cross-functional collaboration to ensure seamless execution and alignment on key marketing objectives across teams
  • Established core processes and frameworks, empowering teams to make informed decisions that drive growth and optimize performance
  • Designed and implemented training programs on project management systems, workflows, and processes to boost efficiency, consistency, and execution
  • Deployed tracking systems to measure department goals, leveraging insights to optimize performance and drive continuous improvement
  • Streamlined workflows and optimized operations, enhancing team productivity and ensuring efficient project delivery
  • Developed frameworks and documentation to clarify objectives and ensure consistent execution, fostering accountability across teams
  • Strengthened stakeholder communication by delivering clear, concise reports and presentations that simplified complex information

Senior Marketing Program Manager

Lyft
12.2018 - 04.2023
  • Lead cross-functional teams to concept and execute integrated marketing programs in partnership with marketing and channel leads
  • Oversee creative development and complete go-to-market plans for Product Marketing 360 campaigns and new product launches
  • Foster strong relationships with marketing leaders and stakeholders
  • Work closely with and laterally manage internal creative team and agency partners on resourcing and development
  • Manage project planning, including prioritization, intake, scheduling and timelines while maintaining workflow efficiency
  • Unlock challenges to processes by removing barriers and offering innovative solutions
  • Establish strategic rigor around project plans and creative briefs ensuring work aligns with the greater brand strategy
  • Develop, implement, and maintain clear operational processes, workflows, and project management systems for marketing programs
  • Leads and facilitates cross-functional team meetings to prepare for milestones and deliver key outcomes
  • Provide clarity and alignment with stakeholders to make timely decisions on responsibilities and priorities

Account Manager

Tank Design
10.2017 - 11.2018
  • Led all aspects of the creative process from conception and strategy through design execution and delivery
  • Scoped projects accurately while interpreting and articulating briefs and client needs
  • Developed project timelines, milestones and budgets with competing deadlines
  • Facilitated design reviews to ensure deliverables are on brief, on time, and on budget Managed projects ranging from websites, video, photo shoots, digital media, social media, event collateral, and various printed materials
  • Strategized comprehensive marketing plans to conquer clients business goals
  • Clients included: Copper Cane Wine, Live Nation, Facebook, FedEx and ServiceNow

Account Manager

Contrast Design Works
08.2016 - 10.2017
  • Managed client accounts, serving as the liaison between clients, stakeholders, and the creative team to ensure smooth project execution.
  • Developed statements of work to define scope, budget, and processes for new projects.
  • Crafted project briefs to align internal teams with client goals and requirements.
  • Collaborated on content and presentation to ensure alignment with strategy, brand, and quality standards
  • Clients included: PayPal, Ebay, Stanford University, Plantronics, and Citrix

Education

Bachelor of Science - Recreation Parks And Tourism Management

California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA
03.2012

Skills

  • Relationship Management
  • Strategic Planning & Goal Setting
  • Budgeting and Resource Allocation
  • Vendor & Partner Management
  • Process Creation & Optimization
  • Cross-Functional Team Leadership
  • Proficient in Project Management Tools
  • Change Management
  • Strategic & Business Alignment
  • Team training and development

Timeline

Strategic Program Manager

Bitly
08.2023 - Current

Senior Marketing Program Manager

Lyft
12.2018 - 04.2023

Account Manager

Tank Design
10.2017 - 11.2018

Account Manager

Contrast Design Works
08.2016 - 10.2017

Bachelor of Science - Recreation Parks And Tourism Management

California Polytechnic State University-San Luis Obispo

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Meghan Murphy