Professional design leader with focus on driving impactful design initiatives led with true creativity. Known for strategic approach that blends creativity with functionality, fostering collaborative environments to achieve outstanding results. Recognized for adaptability and reliability in dynamic settings, bringing strong skills in visual design and team leadership.
Overview
12
12
years of professional experience
Work History
Freelance Designer
Freelance Designer / Brand Ambassador
11.2021 - Current
Working closely with clients and individual brands to design logos, brands, products, campaigns and merchandise. Always Ensuring the end product is completely satisfactory. Forever pushing ideas further - ensuring the best brand possible.
Designed user interface to meet client specifications,
Developed graphic and image assets for both content and digital marketing efforts.
Improved overall site aesthetics through the use of high-quality graphics, typography choices, color schemes, and layout principles.
Configured templates for clients to easily customize.
Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.
Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
CEO/BRAND CREATOR
Noffense
01.2017 - Current
Creating and printing premium designs for the public, entirely responsible for designing each concept and bringing it across the table to completion. Completing orders, and maintaining a unique personal brand quality and experience.
Achieved company growth by implementing strategic plans and streamlining operations.
Demonstrated exceptional attention to detail and problem-solving abilities in the face of complex design challenges, resulting in high-quality outcomes.
Fostered strong relationships with industry partners to expand business opportunities.
Enhanced product appeal by designing creative and visually captivating content for various marketing campaigns.
Creative Director of Design
Market Rebellion
01.2022 - 01.2024
The helm of the creative department.
Elevated company reputation through consistent delivery of high-quality creative content.
Monitored industry trends to keep creative materials fresh and engaging.
Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
Streamlined creative processes for improved efficiency and team productivity.
Developed comprehensive style guides to maintain brand consistency across all channels.
Increased client satisfaction by delivering tailored design solutions that exceeded expectations.
Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
Enhanced digital presence through oversight of website redesign, focusing on user experience and aesthetics.
Oversaw the development of creative strategies and brand guidelines, ensuring alignment with company objectives.
Led rebranding initiative, successfully capturing company's evolved mission and values, resulting in increased stakeholder engagement.
Boosted team creativity and productivity by implementing collaborative workshops and regular brainstorming sessions.
SENIOR GRAPHIC/PRODUCT DESIGNER
Wilton Brands
01.2020 - 01.2022
Conceptualized and designed collaboratively with a design team for international baking products and partnered brands under the direction of the VP of Product and Marketing teams.
Coordinated with developers throughout the entire product lifecycle, ensuring alignment between design vision and technical specifications.
Brainstormed with peers and other members of design team to determine enhancements and product features.
Established strong relationships with clients through effective communication, addressing concerns promptly and professionally.
Contributed to a positive team environment by actively participating in brainstorming sessions, sharing insights, and collaborating on project goals.
Streamlined design processes to accelerate project timelines without compromising on quality.
Professional Dog Bather
Petsmart
08.2013 - 05.2021
Assisted in training new hires on best practices for dog bathing techniques, contributing to an overall improvement in team performance.
Demonstrated knowledge of various breed-specific grooming requirements, ensuring proper care for each individual dog.
Provided exceptional customer service by actively listening to client concerns and addressing their pet''s specific needs during the bathing process.
Promoted a calming environment during baths by utilizing gentle handling techniques, reducing stress levels for both dogs and pet owners.
Handled difficult or aggressive dogs with patience and skill, ensuring their safety as well as that of staff members during the bathing process.
Followed pet care instructions for dietary needs and medication regimens.
Consulted with veterinarians to diagnose problems and administered prescribed treatments.
Education
BFA - Graphic Design
American Academy of Art
01.2018
Skills
Unbounce
Adobe creative suite
Hubspot
Powerpoint
Canva
Microsoft Office
Photo retouching
Illustration
Editorial design
Web design
Website maintenance
Client communication
Brand management
Branding and identity
Email design
Social media marketing
Design, layout, and typography
Social media management
Project management
Awards
Bill L. Parks Gallery, Graphic Design Show, Spirit award 2017, Honorable mention 2018, President's list, U.S. Cellular, 2nd place award
Licensed Clinical Professional Counselor at Hartgrove Behavioral Health SystemLicensed Clinical Professional Counselor at Hartgrove Behavioral Health System