Meghan Richardson

Strategic marketing and sales solutions for B2B, B2C, B2G, and D2C clients specializing in quickly learning and understanding client businesses and audiences to overcome challenges and achieve objectives.

Established and operated a successful marketing/sales consulting firm, creating a 100% referral-based portfolio with over 50 clients, including startups, non-profits, Fortune 500 companies, and professional athletes.

• Developed a unique proprietary Sales Enablement software tool, achieving an 80% increase in engagement efficiency, a 40% increase in productivity, qualified opportunity and lead identification, and a 60% increase in accuracy and delivery of product marketing assets for clients.
• Served as a change management expert and a crucial liaison between client and strategic partners during M&A and restructuring, resulting in a 30% decrease in the resignation rate.

Served as Vice President of Marketing at Meson Technologies, 2020 to 2023, collaborating with the innovation teams at two of the top 10 global packaging companies to develop 12 new product variants for the Quick Serve restaurants market within 12 months, resulting in a projected 80% increase in marketing share.

• Established and secured partnerships enabling to raise $1,200,000 in capital within six months, resulting in negotiations for four new licensing opportunities and collaborations with two leading manufacturing and distribution partners.
• Led a global team of graphic designers and product developers through a 15-month R&D project, successfully delivering proof of concept for 12 new variants to three strategic partners and five investors, generating interest, three new brand partnerships, and advancing commercialization.

Developed digital marketing strategy for six brands and eight sub-brands with a $52,000,000 budget for North America, Latin America, Australia, and Canada. Directed e-commerce and shopper marketing, working with cross-functional teams. Managed agencies, market planning, financial analysis, marketing trends, competitive analysis, consumer insight, and performance metrics.

• Created culturally relevant communications, boosting sales by 22% in test markets and 17% nationally, with a 20% rise in household penetration.
• Increased social reach by 186% YOY. Identified and implemented synergy initiatives, saving $2,000,000.
• Grew customer database by 50% in one year with strategically planned digital programs.

Led e-commerce and digital marketing strategy for banking products, managing a team of 20 based across the US. Optimized digital marketing capabilities, expanding customized offer communications to increase acquisition, loyalty, and multichannel lead generation. Planned, executed, and measured targeted sales efforts for internal/external customers.

• Generated $62M in portfolio expansion through onboarding new vendors and strategic pricing negotiations.
• Developed and executed strategies leveraging cutting-edge tools for superior customization and comprehensive multi-variant testing.
• Customized online tools to optimize data capture, improve user experience, and drive online sales.

Developed digital marketing strategies for small and mid-sized businesses, delivering innovative solutions and measurable results.

• Achieved 100% client satisfaction rate, leading to full-time employment offers from five clients.
• Delivered 100% of Trial Launch Objectives as startup consulting CMO developing personalized digital memory book marketing, design, UX, Rest API, and integrated marketing messages and workflow.

Directed operations focusing on sales, product management, branding, business development, project management, coaching, and employee development. Conducted sales forecasting and strategic planning to ensure product and service profitability. Promoted quickly to AVP.

• Managed cost centers producing $6,300,000 net revenue, mastering sales of 15 products.
• Generated $1,000,000 in consumer loans and brokerage sales in one month.
• Trained 32 new office managers and ten financial center managers as top producers.