Meghan Sweeney
Brooklyn,NY
Summary
Creative and results-driven Content Manager with over 5 years of experience leading digital content strategy, social media campaigns, SEO-driven blogging, and brand storytelling. Proven ability to scale engagement across platforms, manage cross-functional teams, and deliver content that resonates with diverse audiences. Adept at combining performance metrics with creative execution to meet growth and engagement goals.
Overview
9
9
years of professional experience
Work History
Content Manager
Fortra Law
10.2023 - Current
- Write, edit, and SEO-optimize 3 monthly thought leadership articles on private lending using Yoast SEO and SEMrush, with an average readership of 30–50 per post.
- Pitch and develop content topics in collaboration with law firm partners and attorneys to maintain a consistent publishing cadence and firm-wide strategic alignment.
- Own all social media copy across LinkedIn, Facebook, and Instagram; use HeyOrca to evaluate performance metrics and iterate content strategy.
- Grew LinkedIn following by over 20% in one year (5,000 to 6,000+).
- Co-produce the firm’s podcast, Lender Lounge with Kevin Kim, creating weekly promotional content in partnership with a third-party production team.
- Lead web content efforts for the firm’s website redesign, working cross-functionally with design and development teams to enhance user experience, brand consistency, and SEO performance.
Social Media Manager
True Ventures Group
04.2023 - 10.2023
- Developed and executed content calendars and brand-aligned strategies for five distinct healthcare brands using HeyOrca.
- Crafted discoverable, SEO-informed social media copy to attract new audiences across Facebook, Instagram, and LinkedIn (2,000+ total followers).
- Managed online engagement and moderated conversations to strengthen digital communities.
- Enforced brand guidelines and voice across campaigns and departments.
- Partnered with the marketing team to execute paid ad campaigns via Meta Ads Manager, contributing to lead generation and ROI increases.
- Contributed to blog writing, email campaigns, and promotional collateral creation.
Content Manager & Strategist
YouTube (Confidential Channel)
03.2016 - 04.2023
- Scaled YouTube channel from 600 to 800,000+ subscribers through organic video and social media strategy across YouTube, Twitter, Instagram, and Twitch.
- Wrote and edited content scripts, managed video production workflow, and analyzed performance data via Google Analytics and YouTube Studio to guide content creation.
- Engaged with 23,000+ Twitter followers and oversaw a Discord community of over 3,000 members.
- Directed video editing and publishing to optimize for viewer retention and algorithm relevance.
Media Marketing Associate
Preferred Home Care of New York
09.2020 - 08.2021
- Designed digital and print materials for recruitment marketing using Adobe Creative Suite.
- Created weekly social content through Sprout Social for Instagram, Facebook, and LinkedIn (20,000+ total followers).
- Organized and promoted hiring events that generated 40% of the department's quarterly lead goals.
- Produced and distributed internal training materials such as onboarding guides, process documentation, slide decks, and visual aids to support staff education and compliance.
Content Marketing Manager
Cybint Solutions
05.2020 - 09.2020
- Managed multi-platform content distribution across LinkedIn, Twitter, Facebook, and the company blog.
- Conducted SEO keyword research and topic planning via SEMrush and Google Analytics.
- Oversaw blog production using WordPress and Yoast SEO, driving a 30% increase in web traffic.
- Developed whitepapers, infographics, and lead generation campaigns in HubSpot to support B2B outreach and education.
Social Media Content Creator
Smart Age Solutions
04.2019 - 05.2020
- Managed social media content for up to 20 eCommerce clients across Facebook and Instagram.
- Launched targeted Facebook ad campaigns to boost web traffic, product visibility, and conversions.
- Collaborated with product and design teams to create compelling copy for blogs, product descriptions, and press releases.
Education
Associate of Arts - General Studies
Valencia College
Orlando, FL05.2018
Skills
- SEO-driven content development
- Content creation and refinement
- Experience in Google Analytics reporting
- SEMrush proficiency
- Yoast SEO optimization skills
- WordPress management
- Adobe Creative Suite
- HubSpot
- HeyOrca
- Meta Ads Manager
- Brand messaging
- Marketing communications
- Video editing
- Project leadership
Timeline
Content Manager
Fortra Law
10.2023 - Current
Social Media Manager
True Ventures Group
04.2023 - 10.2023
Media Marketing Associate
Preferred Home Care of New York
09.2020 - 08.2021
Content Marketing Manager
Cybint Solutions
05.2020 - 09.2020
Social Media Content Creator
Smart Age Solutions
04.2019 - 05.2020
Content Manager & Strategist
YouTube (Confidential Channel)
03.2016 - 04.2023
Associate of Arts - General Studies
Valencia College
Similar Profiles
TIM FARLOWTIM FARLOW
Senior Manager, Security Operations at FortraSenior Manager, Security Operations at Fortra
John WertzJohn Wertz
Senior Systems Engineer at FortraSenior Systems Engineer at Fortra
Anirudh ChandAnirudh Chand
Director Solutions Engineering at FortraDirector Solutions Engineering at Fortra
Jeremy AponteJeremy Aponte
Sales Advisor at FerragamoSales Advisor at Ferragamo
Alexis VanceAlexis Vance
BCBA Supervisor at Comprehensive Behavior SupportsBCBA Supervisor at Comprehensive Behavior Supports