Meghana Rao
Mountain View,USA
Summary
Experienced in brand and web marketing for 14 years, specializing in SEO optimization, market insights, and competitive analysis. Skilled in elevating digital footprints and driving strategic growth through data-driven decisions and creative solutions.
Overview
15
15
years of professional experience
Work History
Sr. Marketing Manager
Intuit Inc
02.2019 - Current
- Spearheaded the development and execution of global web marketing strategies for Intuit.com, driving a 15% increase in international website traffic (US, Canada, India, and Israel) and a 8% lift in lead generation by optimizing SEO and supporting paid media campaigns.
- Leveraged geo-fencing capabilities to develop a targeted landing page on for the brand campaign, resulting in a 57 point increase in website traffic and a 10% increase in click-through rates compared to control markets.
- Led the implementation of web personalization features on Intuit.com, resulting in a 20% improvement in user engagement metrics and a 5% increase in conversion rates through A/B testing and UX optimization for brand campaigns.
- Managed content and design for Intuit's multi-regional websites, resulting in a 10% improvement in website usability scores and a 12% increase in conversion rates
- Awards & Recognition: Marketing Star Award in March 2023 for an Employer Brand Influencer Campaign and was a finalist for the Marketing Star Awards in FY 2022 and FY 2021
Marketing Manager
Intuit India Software Solutions
03.2017 - 02.2019
- Developed and executed quarterly performance campaigns across Facebook, Google, and other online advertising channels, driving a 30% increase in trial sign-ups and a 20% reduction in cost per acquisition (CPA).
- Achieved a 61% average view rate and a 95% average completion rate for video ads, demonstrating strong audience engagement and contributing to a 10% increase in click-through rates (CTR) for video campaigns.
- Led key website performance initiatives, including critical tech-stack migrations that reduced page load times by 40%, enhancing user experience and strengthening SEO rankings and increasing organic traffic by 10%.
- Orchestrated, produced, and managed 10+ external events for Intuit QuickBooks India, increasing brand visibility by 20% and driving a 15% increase in customer engagement (measured by event attendance and post-event survey feedback).
- Awards & Recognition: One India Rockstar award and the FY19 Q1 APAC Star, along with an Honorable Mention at the FY19Q2 Marketing Stars for the innovative FB Custom Audiences Campaign.
Marketing Manager
Flipkart Internet Private Limited
06.2014 - 03.2017
- Scaled Flipkart's marketplace platform from 3,000 to 100,000 merchants in 18 months, directly contributing to a 5X increase in Gross Merchandise Value (GMV).
- Orchestrated dynamic digital and content marketing strategies across owned and paid channels, driving a 4X increase in organic traffic and a 300% increase in seller engagement within one year.
- Developed and executed high-impact digital engagement campaigns for 'The Big Billion Days,' generating over 700k organic impressions on Facebook within 5 days and increasing seller engagement by 20%.
- Designed and implemented strategic reward programs for top-performing sellers, facilitated 10+ seller focus groups across major cities to gather actionable insights, and coordinated 85+ high-impact seller engagement events across 20 cities, improving seller satisfaction scores by 25%.
- Awards & Recognition: Best Debutant Flipster Award in 2014, Bright Spark Achiever Award in 2016, and an Effie nomination in 2016 for the B2B campaign 'Sell More, Everyday'.
Marketing Manager
ICICI Prudential Life Insurance
11.2011 - 08.2013
- Developed and executed integrated marketing campaigns (internal and external) that increased brand awareness by 15% (as measured by brand lift studies).
- Pioneered the company's first digitization initiative by equipping 500+ agents with tablets, resulting in a 20% increase in online sales and enabling the creation of 50+ diverse content pieces (videos, tutorials, etc.) for digital platforms.
- Incorporated gamification strategies into marketing campaigns, leading to a 25% increase in user engagement and a 15% rise in conversion rates.
- Led customer engagement initiatives across 495 branches nationwide, implementing programs that improved customer satisfaction scores by 7% over previous year.
- Awards & Recognition: Excellence Award, April 2013. Digitization Initiative
Sr. Executive- Category
Future Value Retail Limited
07.2010 - 11.2011
- Managed strategic operations for 30 Big Bazaar, Food Bazaar, and Fashion@Big Bazaar stores in Mumbai, overseeing store operations, inventory management, and staff coordination.
- Led category management for women's fashion and home furnishings, increasing product diversity by 25% and optimizing store assortment through strategic vendor relationship management.
- Conducted weekly performance analysis and led competitive benchmarking that resulted in improved store performance.
Education
MBA -
MET League of Colleges
01.2010
Master of Commerce. - Business Mgmt
Mumbai University
01.2009
Bachelors in Management Studies - Marketing
Mumbai University
01.2007
Skills
- Digital marketing strategy
- Search engine optimization
- Digital advertising expertise
- Marketing technology management
- Brand strategy development
- Developed comprehensive marketing initiatives
Industry Training
- Saatchi & Saatchi, Management Trainee, 05/10
- Ogilvy, Advertising Intern, 05/09
Languages
English
Hindi
Telugu
Interests
- Crafting and DIY Projects
- Food Tourism
- Baking
- Music
- Fashion and Style
- Astrology
Timeline
Sr. Marketing Manager
Intuit Inc
02.2019 - Current
Marketing Manager
Intuit India Software Solutions
03.2017 - 02.2019
Marketing Manager
Flipkart Internet Private Limited
06.2014 - 03.2017
Marketing Manager
ICICI Prudential Life Insurance
11.2011 - 08.2013
Sr. Executive- Category
Future Value Retail Limited
07.2010 - 11.2011
Master of Commerce. - Business Mgmt
Mumbai University
Bachelors in Management Studies - Marketing
Mumbai University
MBA -
MET League of Colleges
Similar Profiles
AMBER BURTONAMBER BURTON
Product Development Manager at Intuit IncProduct Development Manager at Intuit Inc
Adrianna UribeAdrianna Uribe
Customer Service Representative at IntuitCustomer Service Representative at Intuit
Loraine RoweLoraine Rowe
Seasonal Tax Support Specialist at Intuit TurboTaxSeasonal Tax Support Specialist at Intuit TurboTax
Harsha MHarsha M
Program Manager II (PgM) at Tech Mahindra (Client Partner: Google Inc)Program Manager II (PgM) at Tech Mahindra (Client Partner: Google Inc)
Abira RoyAbira Roy
Substitute teacher at Swing EducationSubstitute teacher at Swing Education