Meghann Martin
New Port Richey,FL
Summary
Dynamic Marketing Director with a proven track record at Healthy Glow Tanning Spa, elevating brand visibility and fostering robust digital engagement. Expert in affiliate marketing and project planning, I boosted Instagram followers by over 300%. Renowned for innovative strategies and effective team leadership, I excel in creating impactful marketing campaigns and building lasting relationships.
Overview
19
19
years of professional experience
Work History
Marketing Director
Healthy Glow Tanning Spa
New Port Richey, FL
06.2019 - Current
- Managed social media accounts.
- Built an organic following from 400 followers to 1,636 followers on Instagram.
- Answered messages on Facebook, Instagram, and emails.
- Created content with influencers for more visibility of the brand.
- Created special events for more visibility in the community.
- Sales training for staff on upselling and membership sales.
- Monitored competitors' activities to stay ahead in the market.
- Strategically devised customer approaches, meeting sales objectives, and capitalizing on emerging opportunities.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Implemented digital marketing strategies, including SEO, PPC, email marketing, and social media campaigns, to increase online presence.
- Coordinated events such as trade shows and conferences to promote products or services.
- Developed strategies for online visibility through SEO and SEM optimization techniques.
- Used canva to produce high-quality marketing materials.
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
- Coordinated with sales department to align marketing strategies with sales objectives and optimize the sales funnel.
- Developed marketing strategies based on corporate objectives and market trends.
- Coordinated internal communications to ensure all staff are informed of marketing initiatives and their role in their success.
- Collected and analyzed market research data for use in forecasting.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Led development and execution of comprehensive marketing strategies to enhance brand recognition and drive revenue growth.
- Recommended policy changes to improve marketing tactics and strategies.
- Developed and maintained relationships with key industry influencers and strategic partners to amplify marketing efforts.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
- Planned advertising campaigns for online, print and other mediums.
Senior Spa Consultant
Tan Spa Trinity
New Port Richey, FL
05.2015 - 07.2019
- Assisted salon leader with tracking salon retail sales.
- Anticipated spa and salon guest concerns and addressed problems quickly and to satisfaction of patrons.
- Prepared detailed reports on sales performance of various spa services.
- Provided advice and guidance to clients on spa treatments and services.
- Assisted with the development of new spa products and services.
- Maintained accurate records of all client interactions, feedback, and complaints.
- Trained new employees.
Spa Director
Planet Beach Tanning Salon
New Port Richey , FL
01.2009 - 11.2012
- Increased profits by providing excellent customer service and properly training employees.
- Developed and implemented spa policies, procedures, and operational standards.
- Organized training programs for employees on new treatments or products offered by the spa.
- Created seasonal and targeted offers to enhance visibility and generate revenue.
- Initiated and maintained effective relationships with vendors and suppliers.
- Built successful private practice of clients through marketing, networking, and interpersonal skills.
- Ensured that proper sanitation procedures were followed at all times according to state regulations.
- Monitored operations to verify compliance with applicable health, safety or hygiene standards.
- Created and managed annual budgets for each department within the spa.
- Educated new employees on proper facility procedures and policies, following policies.
- Optimized team performance by training new employees on customer service, day-to-day activities and account management procedures.
- Provided employees with feedback on how to improve performance and increase profitability of spa services.
- Supervised all staff members to ensure compliance with quality assurance standards.
Promotional Model
Promotional Companies, Liquor Brands, and Clubs
Tampa, FL
08.2006 - 08.2009
- Arrived early for shoots to give extra time for hair, makeup, and styling.
- Upheld high standards of professionalism in high-stress environments.
- Provided information about the company's products and services to potential customers.
- Prepared display tables and attractive product arrangements.
- Identified opportunities for increasing customer engagement at promotional events.
- Participated in team meetings to discuss strategies for upcoming promotions and events.
- Gathered customer feedback on company's products and services.
- Developed creative ways to engage customers in conversation about products or services being promoted.
- Provided customers with samples and product demonstrations.
- Interacted with customers to promote products or services.
- Maintained cheerful and upbeat attitude to engage and satisfy customers.
- Created visually appealing displays to attract customers' attention.
Education
Some College (No Degree) - Associate of Arts, Political Science
St Petersburg College
Tarpon Springs, FLSkills
- Message management
- Communications management
- Branding
- Product marketing
- Innovation
- B2B marketing
- Mobile marketing
- Market tracking
- Affiliate marketing
- Creative direction
- Project planning
Refrences
- Joseph Whatley- Current Boss at Healthy Glow Tanning Spa #813-610-7745
- Makayla Hutton- Former Boss at Tan Spa Trinity #440-591-3928
Timeline
Marketing Director
Healthy Glow Tanning Spa
06.2019 - Current
Senior Spa Consultant
Tan Spa Trinity
05.2015 - 07.2019
Spa Director
Planet Beach Tanning Salon
01.2009 - 11.2012
Promotional Model
Promotional Companies, Liquor Brands, and Clubs
08.2006 - 08.2009
Some College (No Degree) - Associate of Arts, Political Science
St Petersburg College
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