MEGHAN LILLIE-KALTENBACH
Maryland Heights,Missouri
Summary
Senior Marketing Communications leader with excellent interpersonal skills and extensive multi-faceted experience driving successful, data-driven strategies and campaigns. A proven record of creating innovative initiatives that drive exceptional employee and customer experience and promote brand awareness for continuous growth and alignment across various solutions, industries, and geographic locations. Responsibilities are also inclusive of developing and driving communication strategies, managing the operations of the internal and external communication programs within the organization, influencing leadership communication best practices, guiding business decisions to support demand generation, and strategizing and aligning campaigns across various channels to support customer and employee lifecycles and journeys.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Communications
Tech Electronics
01.2021 - Current
- Improved GMB by 16% through implementation of localized Google Review strategy in FYE 2022
- Aligned team initiatives with organization's strategic goals by implementing KPI’s, which encompassed stretch goals to meet personalized development plans
- Directed content marketing strategies focused on cross-selling product and solution offerings to customer base contributing to 3.5% YOY increase in marketing generated revenue
- Cultivated community relations division by leading employee engagement initiatives, implementing activities to improve team building and creating inclusive work culture; boosted employee satisfaction by 20% Modernized employee experience programs and processes including one on one’s, onboarding, employee satisfaction measurements, employee recognition and engagement
- Partnered with IT during Office 365 migration to relaunch SharePoint and implement Microsoft Viva Suite
- Instituted incorporation of ADKAR and Bridges Transitions models into change management process; Improved adoption and reduced resistance to change
- Supported RMR plans through development and implementation of internal and external communication strategies
Marketing Communications Manager
Tech Electronics
01.2018 - 01.2021
- Spearheaded development and execution of successful corporate communication strategy, which resulted boosted brand awareness and recognition in industry
- Devised and supervised paid and earned media initiatives, including oversight of budget to support advertising and PR strategies
- Conducted in-depth analysis of customer and market trends, and developed comprehensive Value Map Propositions profiles for three product lines resulted in heightened customer engagement and lead generation
- Directed and realized comprehensive communications plan that incorporated creating and disseminating regular communications and organizing virtual town halls, to deliver COVID-19 safety protocols for customers and employees
- Introduced roadmap presentations to improve consistency and clarity of communication from initiative leaders across organization
- Engineered highly impactful PR campaigns to increase brand awareness in newly acquired locations; presented with excellence in geographical expansion and growth award
- Part of implementation team during selection and execution of new CRM and Marketing Automation platforms
- Conceived social recruitment strategy and engagement campaigns; expanded applicant pool and produced backlog for future employment needs
- Coached executives on key talking points and communication strategies for different audiences
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy
Marketing Communications Specialist
Tech Electronics
01.2015 - 01.2018
- Communicated Tech Electronics brand and technology solution offerings for construction, education, healthcare, and commercial markets, across all nine locations through email, social and PR
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Identified appropriate marketing channels and target customers for campaigns.
- Advised sales directors and sale staff on personal branding tactics to increase awareness and credibility within marketplace
- Collaborated with key stakeholders to develop marketing communication plans for as a Service solution offering including, TaaS, UCaaS, CRaaS, and FWaaS
- Integrated use of video into social media and email campaign strategies by developing custom video content
- Planned, promoted, and achieved first ever Tech Electronics Expo which hosted 30 vendors, 300 attendees, and breakout sessions resulting in 1.5Million in sales
- Strategized, rendered, and maintain monthly, quarterly and yearly marketing content calendars
Public Relations and Social Media Coordinator
Tech Electronics
01.2012 - 01.2015
- Performed development of communication materials including multi-media marketing campaigns, press releases, case studies, bylines, blogs, and marketing collateral to promote Tech Electronics brand across all six locations
- Implemented social media into company’s marketing strategy by establishing social presence through highly targeted and impactful social media and email marketing campaigns
- Collaborated with sales staff to create marketing campaigns to improve cross-selling and lead generation for all product lines
- Coordinated trade shows, seminars, and company events and created coinciding collateral to highlight offerings for specific market and location
- Taught social media training courses for executives, director, and sales staff
- Key contributor of re-branding efforts during company’s for 50th-anniversary, including launch of company website
- Developed and managed content calendars for each platform to establish timely and relevant posts
Group Sales Account Executive
Peabody Opera
01.2011 - 01.2012
- Mined existing clients to develop audience base for events at the Peabody Opera House and Scottrade Center
- Establish new client relationships to increase attendance at events by cold calling
- Introduced innovative ideas to create awareness of venue and boost ticket sales to events
- Proved successful working within tight deadlines and a fast-paced environment
Marketing Coordinator
I. SALSMAN PR
01.2009 - 01.2011
- Spearheaded marketing programs, strategic planning, and research operations focused on cost-effective attainment of client objectives
- Orchestrated creative design and execution of press releases, website articles, multimedia campaigns, and events
- Executed direct sales and marketing techniques including cold-calling, prospecting, networking, and new business development
- Credited with planning successful private and public grand opening for major client that generated significant media coverage and exceeded client expectations for attendance
- Propelled client visibility and public image by orchestrating high-impact PR, social media, communications, and marketing initiatives
Education
Bachelor of Science - Public Relations / Marketing, International Marketing
Missouri State University
Springfield, MO12.2008
International Marketing
Griffith University
Southport, QLDSkills
- Marketing Strategy
- B2B Marketing
- Product Marketing
- Event Management
- Communication Strategy
- Leadership Communication
- Employee Engagement
- Media Relations
- Market Research
- Strategic Planning
- Writing
- Editing
- Storytelling
- Mentoring
- Brand Management
- Budget Management
Accomplishments
- Supervised team of 3 staff members.
- Managed budget of 500K annually
- Standardized communication platforms
- Established social media as a strategic marketing and branding tactic
- Conceived company's first internal communication and employee experience strategy
- Sit on the senior leadership team as a key contributor to strategic planning
- Masterminded thought leadership strategies that have gained industry recognition
Tools
Microsoft: Office, Microsoft 365, Viva Suite, SharePoint, Teams
Public Relation: Cision, Meltwater, PR NewsWire
Webinars: Zoom, GotoMeeting
Survey Tools: Alchemer, Question Pro, Survey Monkey
Marketing Automation: Emma, Pardot
CRM: Salesforce
Creative: InDesign, Photoshop, Canva, Raw Shorts, YouTube Video Editor, Wordpress
Social Media: Facebook, Instagram, Meta Business Suite, Oktopost, Hootsuite, Feedly, LinkedIn, LinkedIn Recruiter, LinkedIn Sales Navigator, Yammer/Viva Engage
Analytics: Google My Business, Google Analytics
Certification
- Dale Carnegie Leadership Certification
Timeline
Director of Communications
Tech Electronics
01.2021 - Current
Marketing Communications Manager
Tech Electronics
01.2018 - 01.2021
Marketing Communications Specialist
Tech Electronics
01.2015 - 01.2018
Public Relations and Social Media Coordinator
Tech Electronics
01.2012 - 01.2015
Group Sales Account Executive
Peabody Opera
01.2011 - 01.2012
Marketing Coordinator
I. SALSMAN PR
01.2009 - 01.2011
Bachelor of Science - Public Relations / Marketing, International Marketing
Missouri State University
International Marketing
Griffith University
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