Mehgan James
Atlanta,GA
Summary
Results-driven Talent Manager with 5+ years of experience scaling branded partnerships and championing diverse representation. Proven expertise in contract negotiation, team leadership, event management, and end-to-end execution for top-tier talent. Highly skilled Talent Manager with background in talent acquisition, development, and retention. Possess strong skills in communication, negotiation, and strategic planning. Demonstrated success in managing diverse talent pools to enhance business performance and growth. Strengths include leadership, relationship building and the ability to make a positive impact on organizational culture.
Overview
5
5
years of professional experience
Work History
Talent Manager
Media Girls LA
09.2024 - Current
- Spearheading diverse representation initiatives through strategic management of high profile celebrities + influencers across lifestyle, beauty, fashion, and entertainment
- Providing comprehensive support across internal systems: inbound management, legal and contract negotiation, event planning, content strategy, trend forecasting, PR, and pitching
- Lead coordinator/s across talent verticals ensuring flawless execution of brand partnerships and maintaining structured team operations
Talent Manager
The Sociable Society
04.2024 - 08.2024
- Managed a diverse portfolio of creators across multiple niches: Demetrius Harmon (4.9M followers), Princeton Perez (4.5M followers), Brittany Rose (2.2M followers), Nikki Vontay (939K followers), Nigel Murray (174K followers), Andrea Reed (323K followers), Samrawit Mintesnot (480K followers)
Senior Influencer Coordinator
CFG Talent
06.2022 - 04.2024
- Secured over $2.5M in brand deals across the US and Canadian market, creators on my roster include Arnell Armon, Tiarra Monet, Daviana Mercedes, Bullyjuice, Richard & Carlos, and many more notable creators
- Exceeded over $200,000 in ad revenue efforts, while providing legal assistance and drafting contracts for all brand partnerships
- Assisted agency in surpassing revenue and managed brand sponsorships goal in 2022, resulting in over $5.3M
- Traveled alongside clients to provide management support at industry events; building meaningful relationships and forming long-term partnerships with brands such as: NFL, Amazon, Sephora, Atlantic Records, Posse, Rolling Loud, about-face, Unilever Cuno and Ouai
- Led content strategy and creative direction for company socials, achieving +365% increase in engagement and 20%+ in following
- Worked closely with key affiliate platforms and agency partners to garner expert knowledge and develop campaigns, with connections at: TikTok, YouTube, LTK, MagicLinks, Aspire, Collectively, Influitive; contributing to a 101% YOY company revenue goal
- Analyzed market trends & set competitive benchmarks maximizing profitability, generating over $1M in client revenue
- Spearheaded the development of NIL representation while preventing violations of NCAA protocol and guidelines
Campaign Manager
GEN Agency
01.2022 - 06.2022
- Managed and flawlessly completed brand deals through campaign execution for a roster of over 100+ student athletes and creators
- Streamlined and structured communication processes for 100+ influencers by leveraging internal tools, boosting operational efficiency
- Coordinated meetings and records kept during meetings issuing them for the talent and brand
- Efficiently improved and maintained talent database, facilitating document generation and management to ensure accuracy
- Planned and organized active meetings calendar for staff through schedule facilitation
- Established and nurtured a relationship with brands and creators, contributing to the development of long-term partnerships
Regional Lead Event Coordinator
NFL Flag Football
09.2021 - 06.2022
- Monitored over 32 tournaments weekly and implemented safety protocol
- Managed 12 referees to ensure safe & fair monitoring of over 100 flag football games, garnering an 100% post-satisfaction survey rating
- Assisted management in conducting interviews for potential Tampa Bay Representatives
- Educated 150+ members of the community on program functions & regulations to support knowledge transfer & encourage participation
- Ensured smooth processes & compliance of over 250 regional flag football events by liaising with Operations Manager to guarantee successful day-of-game flow
- Strengthened my knowledge of NFL Flag Football conduct to fill in as Official/Game Day Representative when needed
- Spearheaded all weekly communication within in-support staff at NFL Flag headquarters
Social Media Marketing Manager
Bare Basics, LLC
04.2020 - 08.2021
- Researched & identified key trends in apparel industry to develop social media strategies, boosting brand presence by 40%
- Utilized Adobe, Microsoft programs, & Canva to create visually compelling content for social media platforms with the goal of maximizing engagement by 20%
- Oversaw all social content and posting schedule while monitoring and responding to audience engagement on platforms
- Developed and executed a comprehensive 12-month content plan across digital channels from conception to distribution
- Content forecasted trends within the apparel industry to increase optimization and engagement
Education
Bachelor of Arts - Marketing
University of Houston
Houston, TX05-2013
Skills
- Contract negotiation
- Brand partnership management
- Event planning
- Content strategy
- Trend forecasting
- Influencer marketing
- Social media strategy
- Performance metrics
- Team coordination
Timeline
Talent Manager
Media Girls LA
09.2024 - Current
Talent Manager
The Sociable Society
04.2024 - 08.2024
Senior Influencer Coordinator
CFG Talent
06.2022 - 04.2024
Campaign Manager
GEN Agency
01.2022 - 06.2022
Regional Lead Event Coordinator
NFL Flag Football
09.2021 - 06.2022
Social Media Marketing Manager
Bare Basics, LLC
04.2020 - 08.2021
Bachelor of Arts - Marketing
University of Houston
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