Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Mei Lee

Berkeley,CA

Summary

Dynamic Campaign Manager with a proven track record, adept in digital advertising strategies and cross-functional collaboration. Successfully managed over $15 million in ad spend, optimizing campaigns for enhanced brand visibility. Skilled in Google Ads management and known for exceptional relationship management, driving impactful results in competitive markets.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Campaign Manager

Madison Logic
01.2024 - Current
  • Ensured successful delivery of client content syndication and digital advertising campaigns, including CTV.
  • Managed execution of over 400 strategic content syndication and programmatic advertising campaigns totaling more than $15 million in ad spend.
  • Developed integrated marketing campaigns across multiple platforms to enhance brand visibility.
  • Analyzed market trends to inform campaign strategies and optimize audience engagement.
  • Oversaw and optimized programmatic advertising display, video, native, and CTV campaigns using Xandr and The Trade Desk DSPs.
  • Collaborated with partners to refine best practices and operational processes for enhanced efficiency.
  • Monitored campaign progress, providing regular updates on performance metrics and addressing discrepancies.
  • Partnered with finance team to complete month-end close processes, ensuring accurate reporting.

Campaign Ad Manager

CNET Media Group, A Red Ventures Company
11.2020 - 01.2024
  • Managed buy-side campaigns within Google Ad Manager, focusing on complex setups, tag generation, and optimization recommendations.
  • Analyzed paid media performance metrics regularly to inform optimizations that drive sales engagement.
  • Partnered with Product & International Integrated Marketing to formulate and implement effective marketing strategies.
  • Oversaw multi-million dollar tent pole events by working with cross-functional teams to clarify custom program requirements.
  • Engaged in meetings with account strategists to verify campaign deliverables and maximize revenue outcomes.
  • Resolved ad disruptions and impression discrepancies utilizing verification tools and Google Developer Tools.

Campaign Manager

VIACOM CBS
08.2016 - 11.2020
  • Leads implementation of initiatives to improve team performance, sometimes multi-period projects with the Product Team for their Operative migration into GAM.
  • Set up and manage high value direct-buy campaigns (Bethesda Softworks, Playstation, Square Enix, SEGA, Ubisoft, XBOX, Bandai Namco) in Doubleclick Campaign Manager (DCM) & Programmatic Guarantee: including detailed campaign and creative setup, troubleshooting, monitoring delivery, and optimizations.
  • Troubleshoot creative issues, implement custom executions, monitor under/over delivery issues, optimize for viewability, address brand safety concerns, and be knowledgeable about site ad tagging logic to address ad disruption escalations.
  • Coordinate asset hand-off with client and internal teams; while proactively communicating updates and setting expectations with all stakeholders.
  • Built A/B testing with Product Team for entire company Operative migration, in addition to revamping products for client needs.

Client Service Manager

Sizmek
06.2014 - 07.2016
  • Strategized with Billing/Sales team for upsell while conducted remote and on-site trainings for agencies.
  • Serve as an important point of contact and support account manager for client communications; own the set-up process, campaign management, and ads execution of several top accounts, while maintaining a high-quality standard for the Ad Operations team to ensure accuracy.
  • Streamline the holistic ad operations process from campaign planning, execution, to reporting and measurement.

Education

B.A. - Gender and women’s studies

University of California
Berkeley, CA
01.2011

Skills

  • Google Ads Display & Video 360 and DCM trafficking expertise
  • Content syndication and Lead Generation
  • Programmatic buying
  • Campaign management and Performance optimization
  • Project execution
  • Staff training and development
  • Strategic planning and execution
  • Cross-functional collaboration
  • Salesforce proficiency
  • Microsoft Office Suite applications:
  • Data analysis and pivot tables/vlookup
  • Integral Ad Science and DoubleVerify knowledge
  • Metric monitoring and analysis
  • KPI tracking methodologies

Certification

  • Madison Logic ABM Certification

References

References available upon request.

Timeline

Campaign Manager

Madison Logic
01.2024 - Current

Campaign Ad Manager

CNET Media Group, A Red Ventures Company
11.2020 - 01.2024

Campaign Manager

VIACOM CBS
08.2016 - 11.2020

Client Service Manager

Sizmek
06.2014 - 07.2016

B.A. - Gender and women’s studies

University of California

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