Research on How To Mitigate Risks Created By The Current Internet Industry
- Identified existing risks on working in the internet industry.
- Raised awareness for people who works in the internet industry, and for the society.
- Incorporated self-experience to explain the existence and the damage of different risks.
- Listed out factual evidence of such risks related to current market conditions.
- Provided practical solutions to the issue to create a better environment for the internet industry.
Research on the Success of The Dove Campaign: Real Beauty
- Studied the background information and historical development of the brand Dove.
- Conducted a deep and through analysis on the current market that allowed the campaign and the product's success.
- Examined the effects and counter effects of different real marketing cases.
- Incorporated different advertising and communication concepts to explain the distinguished brand ideology.